Episodes
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
In this inspiring episode, we delve into the innovative world of food tech with USEFULL, a groundbreaking company that is revolutionizing the way college campuses approach takeout and waste management. By embracing the Circular Economy model, USEFULL's solution replaces single-use takeout containers, paving the way for colleges to achieve remarkable cost savings ranging from 20% to 50%.
Join us as we explore how this elevated experience not only contributes to the campuses' "zero waste" and sustainability targets but also instills a sense of pride among students and staff for being part of the positive change. Learn the fascinating founder story, understanding why the visionary entrepreneur chose to focus on college campuses for this impactful initiative.
During the episode, we uncover some surprising facts about single-use compostable options and how they might not be as environmentally friendly as they seem. The importance of educating Gen Z about sustainable practices and envisioning a greener future becomes evident as we explore the potential for market penetration driven by city ordinances that necessitate behavioral changes among businesses and consumers.
Discover the challenges faced in implementing such changes on campuses built for single-use and where dishwashing volume might be insufficient to support the transition. The episode concludes with a powerful Call To Action, encouraging listeners to reach out and push for the adoption of USEFULL's solution on their respective campuses.
Join us on this journey towards a sustainable future, guided by true leadership and the transformative power of Circular Economy principles. Together, we can create lasting change for the betterment of our environment and society.
Season 3, Episode 46:
USEFULL:
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Connect with Alison Rogers Cove
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jul 28, 2023
Friday Jul 28, 2023
Join us in this exciting podcast, where we explore the fascinating world of company culture and its impact on successful leadership. Discover how a strong culture creates clarity and magnetism within an organization, influencing product and service quality. We discuss the secrets behind conveying culture on the shelf and driving consumer awareness and trial. Uncover the Club Trend of "The Treasure Hunter" and learn how collaborations, co-demos, and programs can drive sales, create lifelong customers, and connect with their lifestyle. We delve into the concept of "Cravers" and how to foster genuine, authentic relationships with passionate fans to promote your brand. Additionally, we touch upon the futuristic possibilities of marketing with ChatGPT. Get ready to be inspired by the clarity of a value system and its impact on marketing success!
Listen to the original podcast with Michael Kiolbassa "Culture eats Strategy for Breakfast: - https://open.spotify.com/episode/1UiLKq38gG4KL9VywFGwrK
Season 3, Episode 45:
KIolbassa:
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TikTok
Connect with Michael Kiolbassa, President and CEO
Connect with Michael Johnson, Chief Revenue and Marketing Officer
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
New food tech for food and beverage and CPG brands! Jordan Tetrick joins us today and explains why it is time to reimagine the sales process.
Welcome to the Winning at Work podcast. Today we are exploring the cutting-edge world of food tech and its transformative impact on food and beverage, as well as CPG brands. Join us as we sit down with the visionary Jordan Tetrick, who sheds light on the urgent need to reimagine the sales process. Discover the game-changing “Satellite platform”, where dynamic sell-sheets are "reimagined" to streamline your product selling experience with one link – complete with the right content and up-to-date information.
Uncover why a founder's pitch is preferred in today's competitive landscape. Jordan introduces a fresh approach to dealing with customized sell sheets, promotions, and samples, taking your brand to new heights. Tune in to learn invaluable insights on how to stand out from the crowd and captivate buyers with innovations that will shape the future of food and beverage marketing.
Season 3, Episode 44:
Satellite:
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Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Friday Jul 21, 2023
Friday Jul 21, 2023
Lobsters are big business and Luke's is a dominant player in the seafood category. Learn how they are growing retail and foodservice with Adam Laite.
Market price fluctuations
June and July into September are ideal for harvesting
Lobsters prefer colder water and are migrating North
22 Shacks (restaurants ) from 600-1,500 sq/ft
25,000- 40,000 lbs. of lobster processed a day in season
Benihana Supplier of the Year -2022
Whole Foods Supplier of the Year – 2018
Adam explains his old-school sales philosophy
You should be proud of your product and be proud to be in sales
“How come you haven’t bought anything from us. We talk all the time.”
Where to find a Shack near you
Season 3, Episode 43:
Luke's Lobster:
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Youtube
Pinterest
Connect with Adam
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
Foodies - this is a lightly sweet snack for on-the-go that is fun, filling, and low in calories. Founder, Michael Rosenzweig, shares his start-up story and his journey into consumer and brand awareness as he ventures into making Pac Pac Snack retail ready for large-scale distribution. Learn from Michael's steps and discover how to find your brand's fit/category.
Pac Pac Snacks
Based on a Japanese herb – Konjac – a starchy jam
Like a gummy snack
Vision for the brand
What channels can Pac Pac be found
Independent retailers
Boba Shops
Hotel lobbies
What is working to gain consumer awareness?
Advice – always be selling
Season 3, Episode 42:
Pac Pac Snacks:
Website
Linkedin
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Pinterest
Connect with Michael
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Friday Jul 14, 2023
Friday Jul 14, 2023
The most exciting and innovative food-tech discovery is here. Looking for something to do to help solve the plastic problem? 1. listen to this episode. 2. Share this episode. 3. Stick around to the end for Aaron's call to action.
StrawFish
Pacific Garbage Patch – 2X the size of Texas? Are you kidding me?
Straws and Cutlery are the primary offerings for StrawFish – but here are more products in the works.
500 million single-use straws are used a day – 100 billion a year – just straws!
Explains the process to convert marine waste into straws.
What is the attitude of buyers when selling StrawFish - there is so much greenwashing – they are skeptical – this is the biggest hurdle
Educating the marketplace is the second largest challenge – to help teams make the right choice
2023 has seen StrawFish aligning with more channel partners, brokers, and distributors
The Cruise industry is open to innovation
Royal Caribbean has partnered with StrawFish
What can consumers do?
Be an ambassador!
StrawFish champions the best ideas that are honest and true and are kept in the “toolKit” on their website
Call To Action!
Season 3, Episode 41:
Strawfish:
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Blog
Connect with Aaron
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Friday Jul 07, 2023
Friday Jul 07, 2023
Alison Patt, the CEO of Thomas Cuisine, joins me to discuss the sales and marketing culture that has propelled them into a large regional food service provider. This important conversation must be bookmarked and added to 'the power of culture' conversation being had across boardrooms and living rooms. Enjoy this gem of an episode!
Now in 12 states – large regional player
100 partner organizations
REAL food: clean, healthy – food is kept in the refrigerator, not the freezer!
More knives VS scissors
22 million meals a year – 22 million opportunities a year
SMART growth – it’s not about how fast you expand.
Growth is a noble goal. Not growth for growth’s sake.
Never use the word vendor!
The organization has to be aligned with “who are we” before you create a sales and marketing program
Sales must tell the story and be able to determine what is an aligned partner.
Sales is a team sport – you can’t export this function to 3 people – you won’t be as successful
Her CFO and VP HR are in sales!
What value do you bring? Is it more than just food?
Operations does such a great job that it results in new leads and referrals.
Say NO to wrong business
Personal philosophy – stop selling, stop pitching and really take the time to understand what a win looks like for them. If you can’t give them what they want, you have one shot to be.
How she hires and onboards people
Sales training
Know where to put your time
Where are the pools of the best leads?
How do you celebrate wins?
Season 3, Episode 40:
Thomas Cuisine:
Website
Linkedin
Facebook
Youtube
Instagram
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Connect with Alison
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Wednesday Jul 05, 2023
Wednesday Jul 05, 2023
Discover a new food-tech platform that combines recipe creators and brands into one easy-to-navigate website. Bill Staley, the Founder, joins me with his operations manager, Pooja Parikh.
Founder Story of Foodsocial.io
A community platform for creators to share recipes and meal plans with contextual marketing and ad placement for brands and creators.
How is this platform different for creators? Long-term benefits and better payouts.
For users, it’s free!
The community helps connect people that are remote.
Revenue model
Community Model – a huge pillar!
How do they attract brands and creators
Creators get exploited in the traditional platforms, so they are skeptical as they have been mistreated.
Livestreaming ideas
App on the way!
Season 3, Episode 39:
FoodSocial:
Website
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Pinterest
Connect with Bill Staley
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP