jobTopia with Tony Moore
Executive insights, trends, innovations, and business strategies for AI, Automation, Sales, Marketing, and the Future of Work in a bite-sized free-flowing format
Episodes

Friday Dec 16, 2022
Reinventing the Food Experience with Nekter CEO, Steve Schulze E156
Friday Dec 16, 2022
Friday Dec 16, 2022
With a reach of 180 restaurants across 22 states and 150 more planned, Steve's Schulze's mission to reinvent the food experience is flourishing. Consumers want delicious AND "Good for You." Steve's vision and strategic planning enabled Nekter to flourish, and he shares his wisdom and key learnings with us in this episode of Winning at Work.
Reinventing the Food Experience
Origin story
Small menus
Functional trends
QSR Trends
Dynamic Pricing is not an option
Culture Wins out
Main Theme - Franchising Strategy
Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-schulze-34820696/
https://www.nekterjuicebar.com/
https://www.nekterfranchising.com/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 156 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Dec 09, 2022
Friday Dec 09, 2022
Whether you manage a single person or an organization of over 10,000, you each have the same responsibility! How do you connect a company's mission and vision to an employee's purpose in life? Folks the HR game has changed! Employees have the power now. They want an experience, not just a paycheck.
Today I bring you a great storyteller who has helped his organization stay on trend - Michael Fiato, SVP of Guest Experience at Eurest (part of Compass - the multi-billion foodservice giant).
Have you given your employees the greatest gift?
Connecting on an emotional level
Generational changes in the workforce
Power has shifted
A change is needed in interviewing techniques
lead with what you need
George Zimmerman - brilliant marketing idea for his own people!
The Voice of the Customer program
Peak End Theory
Assessments
Servant Leadership
Connect with Mike: https://www.linkedin.com/in/michael-fiato-a2b05039/
https://www.linkedin.com/company/eurest/
https://www.compass-group.se/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 155 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Dec 02, 2022
Friday Dec 02, 2022
It's so simple it's brilliant! Ask 100 food or beverage entrepreneurs how or why they started their businesses. For some, they knew they had a great product and they expanded from the family kitchen outward. Some find whitespaces - niche areas that are underserved. Others start with a mission and are purpose-driven first. Andre and his co-founder started with a global mission and built a business model to solve that need. It enabled them to raise over $100 million and expand to 9 countries.
Origin Story
What is in a name?
Animal Farming is inefficient
Macro and Microtrends in plant-based
Billions of animals are slaughtered every year
Why plant-based has struggled
TiNDLE business model
Connect with Andre: https://www.linkedin.com/in/andre-menezes/
https://tindle.com/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 154 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
https://www.linkedin.com/in/andre-menezes/

Thursday Nov 24, 2022
George Washington’s First Thanksgiving Day Proclamation
Thursday Nov 24, 2022
Thursday Nov 24, 2022
Happy Thanksgiving all!
Here are a few other famous Quotes from our Founding Fathers (from www.Wallbuilders.org)
About five weeks into the Constitutional Convention of 1787 when they were attempting to draft the U. S. Constitution, their efforts were a signal failure. As things were beginning to break up and delegates return home to their states, (Benjamin) Franklin challenged them and called them to prayer. He told them: In this situation of this Assembly, groping as it were in the dark to find political truth, and scarce able to distinguish it when presented to us, how has it happened, sir, that we have not hitherto once thought of humbly applying to the Father of Lights to illuminate our understanding? In the beginning of the contest with Great Britain, when we were sensible of danger, we had daily prayer in this room for the Divine protection. Our prayers, sir, were heard, and they were graciously answered. All of us who were engaged in the struggle must have observed frequent instances of a superintending Providence in our favor. . . . And have we now forgotten that powerful Friend? Or do we imagine we no longer need His assistance? I have lived, sir, a long time, and the longer I live, the more convincing proofs I see of this truth – that God governs in the affairs of men. And if a sparrow cannot fall to the ground without His notice, is it probable that an empire can rise without His aid? We have been assured, sir, in the Sacred Writings, that “except the Lord build the House, they labor in vain that build it.” I firmly believe this; and I also believe that without His concurring aid we shall succeed in this political building no better than the builders of Babel. . . . I therefore beg leave to move that henceforth prayers imploring the assistance of Heaven, and its blessings on our deliberations, be held in this Assembly every morning before we proceed to business
The experiment is made and has completely succeeded – it can no longer be called in question whether authority in magistrates [civil leaders] and obedience of citizens can be grounded on reason, morality, and the Christian religion.” [20] “The general principles on which the fathers achieved independence were. . . . the general principles of Christianity.” [21] President John Adams
“[The Bible] is the rock on which our Republic rests.” [22]President Andrew Jackson
“[The Bible] is the best gift God has given to men. All the good the Savior gave to the world was communicated through this book. But for it, we could not know right from wrong.”[25]President Abraham Lincoln
“No candid observer will deny that whatever of good there may be in our American civilization is the product of Christianity. Still less can he deny that the grand motives which are working for the elevation and purification of our society are strictly Christian. . . . A belief in Jesus Christ is the very fountainhead of everything that is desirable and praiseworthy in our civilization, and this civilization is the flower of time.” [26] “[T]he teachings of the Bible are so interwoven and entwined with our whole civic and social life that it would be literally – I do not mean figuratively, I mean literally – impossible for us to figure to ourselves what that life would be if these teachings were removed.” [27] President Teddy Roosevelt

Monday Nov 21, 2022
Monday Nov 21, 2022
We're No Evil Foods, and we can hear your stomachs rumbling. We know you're hungry for our Plant Meat and that you've had a hard time getting your hands on them in local stores. We're tired of bumming you out, so we're taking matters into our own hands and bringing our meats back to the masses, via your front door! Help us relaunch our online Butcher Shop so we can ship our Plant Meat to hungry mouths coast-to-coast! With your help, we'll be able to redesign our website and reestablish the direct-to-your-doorstep access you've been asking for. The new website will be more user-friendly and allow you to sign up for monthly subscription boxes so you're never without Plant Meat again. Contribute: https://numarket.co/fund/no-evil
No Evil Foods stands for simple AF* ingredients that you can recognize and pronounce. Our range of killer Plant Meat is boldly seasoned, nutrient-dense, wildly versatile, and healthy enough to make a daily habit out of. Each of our 5 flavors is made from a blend of pantry staples that you'll be happy to see on the ingredient label. Whether you're team Pit Boss or team Cluck, we need you. Haven't tried our new Best Life Beef yet? Bet it will become a new favorite. You can mix & match to build a box of Plant Meat as flavorful and fun as you are. And the best part? You'll get 120% of your contribution back in credits to use towards your steady supply of No Evil.
Crowdfunding goal: $50,000
Sponsor/ Matcher: HigherRing
Match Ceiling: $1000
HigherRing supports small CPG & eCommerce companies with expert fractional and full-time onshore operations support, including customer service, supply chain & wholesale operations, financial operations, social media, and executive assistance. We are a proud B Corp and member of 1% for the Planet. No Evil Food has rocked the plant-based food world with its delicious product and its advocacy, and we are excited to support its campaign.
Support the sponsor for the generous matching! https://www.higherring.com/our-services
Contribute: https://numarket.co/fund/no-evil
Thank you for the support!

Friday Nov 18, 2022
Friday Nov 18, 2022
2019 was known as the year of White Claw. And as beverage manufacturers scrambled to profit from the new spiked seltzer category, one group of beverage pioneers asked the more important question. What gave rise to this trend and what will the good for you revolution bring next? Chris Allen and Vicente Surraco believe Osena Spiked Coconut Water is the next evolution in "Good for You" alcohol. Chris and Vicente take us to the intersection of functional & alcoholic beverages today and share their key learnings.
Origin Story
The hotbed of tropical-flavored start-ups is located where?
Trends in drinking
Spiked Seltzer
Why coconut water
Market size
Demographics
Distributors
Key learnings
Old School is the best school
Connect with Chris and Vicente on LinkedIn:
https://www.linkedin.com/in/christopher-d-allen/
https://www.linkedin.com/in/vicente-surraco-21334566/
Try Osena: https://drinkosena.com/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 151 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Nov 11, 2022
Friday Nov 11, 2022
Manuka honey is a premium, functional honey from New Zealand, and not the ordinary honey in a plastic bear! Did you know bees are nearly extinct in 8 US states? Crazy but true. Learn about the world's most unique honey and how it is sold and marketed as a "challenger" brand.
Connect with Corey Blick on LinkedIn: https://www.linkedin.com/in/corey-blick-781a9b4/
Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/
https://www.comvita.com/
http://www.blazepr.com/
Comvita Origin story - Beekeeping since 1974
What is Manuka Honey?
What are the benefits?
Industry trends
Lab Certified
How does one market ultra-premium food?
Line extensions?
3 tough questions
The plight of the bees
Bee Resources:
Maine, Rhode Island, New Hampshire, Vermont, Idaho, North Dakota, Wyoming, and Oregon each have zero or close to zero American bumblebees left, according to a petition by the Center for Biological Diversity and Bombus Pollinators Association of Law Students.
Over the last two decades, the American bumblebee population has decreased by 89% across the U.S. New York had a decline of 99% and they disappeared from the northern part of Illinois that has seen a 74% decrease in population since 2004, the petition said. Source: https://www.usatoday.com/story/news/nation/2021/10/14/american-bumble-bees-disappeared-8-states-face-extinction/8448637002/
There are 4,000 bee species in North America: https://www.usgs.gov/faqs/how-many-species-native-bees-are-united-states
Beekeepers across the United States lost 45.5% of their managed honey bee colonies from April 2020 to April 2021, according to preliminary results of the 15th annual nationwide survey conducted by the nonprofit Bee Informed Partnership, or BIP. These losses mark the second-highest loss rate the survey has recorded since it began in 2006 (6.1 percentage points higher than the average annual loss rate of 39.4%). The survey results highlight the continuing high rates of honey bee colony turnover. The high loss rate was driven by both elevated summer and winter losses this year, with no clear progression toward improvement for beekeepers and their colonies. Source: https://ocm.auburn.edu/newsroom/news_articles/2021/06/241121-honey-bee-annual-loss-survey-results.php
https://pollinator.org/learning-center/bee-issues?gclid=CjwKCAiA9qKbBhAzEiwAS4yeDWCNdxzMM5I3vjGIB08aTe6f-Jug6JyhVwm_FOeQwZL1ESuNV2R_-BoCnT8QAvD_BwE
https://www.greenpeace.org/usa/sustainable-agriculture/save-the-bees/
https://www.earthday.org/fact-sheet-bees/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 150 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Nov 04, 2022
Friday Nov 04, 2022
Jay-Z’s corporate catering platform, Hungry, acquired Nature Box, the tech-enabled healthy snack business in 2022. Why? What is the business rationale? What corporate trends is Hungry addressing? What can we learn from this? Hint – every CEO is pondering this question as people come back to the office! Joining me today to answer these important questions is the brain behind the business, John Occhipinti, the CEO of Nature Box.
Connect with John Occhipinti on LinkedIn: https://www.linkedin.com/in/occhipintijohn/
Nature Box: https://naturebox.com/
Hungry: https://tryhungry.com/
Listen to my podcast with Jeff Grass, CEO, Hungry: https://www.podpage.com/winning-at-work/disrupting-the-100-billion-corporate-catering-and-events-category-with-hungrys-jeff-grass-ceo-and-jon-ebner-nyc-market-leader-e120/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 149 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Oct 28, 2022
Friday Oct 28, 2022
Kun Yang and his co-founder Mohammed Hassoun are on a journey to create the greatest cactus company in the world. Mo rediscovered a delightful childhood drink made from the prickly pear cactus. Kun recognized the health benefits. They knew the drink would "check the functional boxes", but that wasn't the essence behind the beverage. Sustainability and 'Good for You' are major benefits of the cactus for sure! But could they find authenticity in the brand true to their personal values? Entrepreneurs, this is no easy endeavor. It can be lonely. It is painfully slow at times. But the journey is worth it.
Thank yo for sharing your journey with us all, Kun.
Connect with Kun Yang: https://www.linkedin.com/in/kyang2/
Pricklee: https://pricklee.com/
Youtube Sharktank episode: https://youtu.be/CdEBhhQVtkw
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 148 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Oct 21, 2022
Friday Oct 21, 2022
The meal kit delivery industry is estimated to be worth $11.6 billion! Lockdowns accelerated adoption, but with those authoritarian policies in the rear-view mirror, customers are back to eating out more. Unphased by this trend, one brand continues to surge and has scaled from a single farmers market and a garage distribution center into every zip code in America - meet Sunbasket!
Mike Wargocki, SVP of Operations joins me to chat about how they scaled and the organized chaos that is meal-kit manufacturing. You will have a newfound appreciation for that little box when it shows up on your doorstep!
Intro - we both love Boy Scouts and Philmont!
Sunbasket origin story
Challenges scaling a perishable food business
Safety
Automation
Complexity - 1 million preps per week
FDA/USDA regulations - retail exemption
Connect with Mike: https://www.linkedin.com/in/mikewargocki/
Sunbasket: https://sunbasket.com/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 147 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Oct 14, 2022
Friday Oct 14, 2022
Continuing our theme of Costco brands, Jeremy Smith shares his unique perspective on why Costco is the King of Club. His brokerage is dedicated to helping brands get fitted and prepared to enter Costco. Stick around for the trends he expects in 2023, too.
Connect with Jeremy Smith: https://www.linkedin.com/in/jeremy-smith-8aa3281/
Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 146 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Oct 07, 2022
Friday Oct 07, 2022
I had a great time catching up with my foodservice buddy, Thaddeus Thorne, the new VP at My/Mochi. Foodservice has changed - it's tougher to get in! Listen in as Thaddeus explains the new reality of Foodservice distribution. We touch on sustainable packing and why it's damn tough for recycling solutions to take off. But there is hope with the rising generation of college students.
Connect with Thaddeus on LI: https://www.linkedin.com/in/thaddeus-thorne/
My/Mochi: https://www.mymochi.com/
Companies, brands, and shout-outs:
Harvest Culinary Group - https://www.linkedin.com/company/harvesttableculinary/
Chef Matthew Thompson - https://www.linkedin.com/in/chefmthompson/
Sambazon - https://www.linkedin.com/company/sambazon/
Impasta! Foods - https://www.linkedin.com/company/impasta-foods/
Peter Mead - https://www.linkedin.com/in/peter-mead-1a73028/
Donya Litowitz - https://www.linkedin.com/in/donyalitowitz/
Kelly Slator - https://twitter.com/kellyslater
Outerknown - https://www.linkedin.com/company/outerknown/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 145 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Sep 30, 2022
Friday Sep 30, 2022
How does a beef lover and self-titled ‘meat head’ become the leader of a plant-based protein company? God has a sense of humor! Rody Hawkins, with his Ph.D. in Meat Science, worked for two of the world’s largest food manufacturers as a food scientist, head of R&D, and new product development where he learned firsthand, what new ideas will work, and which ones won't. Rody is personally responsible for creating and developing hundreds of new food products, including his biggest hit, Lunchables! which is now over a $ 1 billion category.
As the leader of Improved Nature, Rody and his team have an audacious goal to feed the world. Rody joins me today to share his stories of learning from his uber-successful career as a creator. You might be surprised to discover the KEY ingredient required to make a new food idea successful.
Origin Story
Commercialization concepts
Rody’s Philosophy ~ without this ingredient, it will fail ~
Lunchables story
Marketing
Sales
Manufacturing
Supply Chain
Technical regulations
Connect with Rody Hawkins: https://www.linkedin.com/in/rody-hawkins-3895769/
Improved Nature: https://improvednature.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Sep 23, 2022
Friday Sep 23, 2022
They saw the KETO trend coming. Consumers are moving away from high-sugar snacks. They want great tasting, low sugar, low carb food with extra protein. Brand expert Peter Vas Das, President of Genius Gourmet, and his team used the Amazon DTC platform to incubate and innovate what is now one of the fastest growing KETO brands on the market! Launched in 2019, Genius Gourmet is now over $20 million and climbing.
In this episode, Matt Kovacs, the President of Blaze PR, reconnects with his friend and client, Peter Vas Dias, and uncovers the many secrets and key findings from a lifetime of learning.
https://www.geniusgourmet.com/
http://www.blazepr.com/
Origin story
Starting on Amazon
Incubation is a strategy
Finding the white space
Prove it to buyers
You can't buy reviews
Look for low barriers to entry or a void in the market
Outsourcing model
Innovate - never "me-too" products
Plan for hiring when scaling
Win on brand and flavor!
A look inside the Club channel / Costco
You better be ready
The Instacart secret
Pete Vas Dias: https://www.linkedin.com/in/peter-vas-dias-90abb7b/
Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Sep 16, 2022
Friday Sep 16, 2022
With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So the questions are how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand? Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.
Origin Story
Building a brand in the freezer
How do grocers look at their categories?
Trip driven
Hero
Basket builder
Inspirational
How intentional is the purchase?
What is the value of differentiation?
What category is ice cream?
Is Frutero an ice cream brand or a fruit brand?
What is a brand promise?
Commercial fruit production VS Frutero's
Key learnings ~ incremental growth outside of ice cream
How to attract new consumers
New flavors coming soon - you heard it here first!
Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/
Connect with Mike: https://www.linkedin.com/in/mikedweber/
Frutero Ice Cream: https://www.fruteroicecream.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 142 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Sep 09, 2022
Friday Sep 09, 2022
The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors.
These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand.
Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.
Origin Story
Premium brand based on science
Why C-store is the channel of choice
Compare c-store innovation with Amazon DTC
Impulse
Hyper-local
Reach
Volume
Partnerships
Gaming Industry
Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/
Electrolit: https://electrolit.com/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
Blaze PR: http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 141 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Sep 02, 2022
Friday Sep 02, 2022
Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!
Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership.
What's in a name?
How does a distributor decide what products and brands to offer the marketplace?
30,000-foot view of the operation workflow
Adding new brands and products ~ strategies ~
Category Managers
Consultants VS Salespeople
How many SKU's for the same food?
Trends in food
Brand new Cash-Wa white-labeled product unveiled here for the first time!
Connect with Richard: https://www.linkedin.com/in/rbyers/
Cash-Wa: https://web.cashwa.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Aug 26, 2022
The QSR Circular Economy with Jeff Kiesel, CEO Restaurant Technologies E139
Friday Aug 26, 2022
Friday Aug 26, 2022
In the uber-competitive QSR marketplace, restaurant owners face labor shortages, rising expenses, shrinking supply chains, and customers that expect the brand to "give back" to the community. Jeff Kiesel, the CEO of Restaurant Technologies, a QSR veteran, joins the Winning at Work podcast to discuss these trends and his mission to make safer, smarter sustainable kitchens.
Oil is the heart of any successful QSR operation, and now, thanks to RT's innovative partnerships and sustainability vision, it is reused as biodiesel for RTs fleet!
The heart of QSR
Oil management
QSR trends
automation
break-even point
labor
commodities
waste
eliminating the toughest jobs
hedging strategies
Broadline distribution
The circular economy
From oil to biodiesel
Jack Welch's influence
Work from home strategies
Connect with Jeff: https://www.linkedin.com/in/jeffkiesel/
Restaurant Technologies: https://www.rti-inc.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 139 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Aug 19, 2022
Friday Aug 19, 2022
Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness. Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen.
Origin story
Democratized giving
Social mission
Own the brand NOT the manufacturing
Dissecting market data to expand product offerings - it's so simple it's genius!
The infrastructure
Strategic partnerships that work
Why Daniel acquired Bushwick Kitchen
Know what you are good at
Premiumization
Maco-category trends
Connect with Daniel: https://www.linkedin.com/in/danieldoll/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
SoapBox Soap: https://www.soapboxsoaps.com/
Bushwick Kitchen: https://bushwickkitchen.com/
Blaze PR: - http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 138 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Saturday Aug 13, 2022
Saturday Aug 13, 2022
Innovation for innovation's sake? Science for science's sake? When it comes to food and beverages, we answer these questions with a resounding NO! Advancements must be made practical and accessible for everyone. Caroline Beckman is passionate about meeting the consumer where they are and loving them too much to leave them there.
Origin story
Proud college dropout
She began her career early within consumer products with a focus on health and wellness
What is gut health?
What is the microbiome?
Nouri is on a "proactive health" mission
Published a scientific study
Owns the formula and research
Making Scientific innovations accessible to all
Prioritize spend
Know your COGS and have a great manufacturing partner
Know your market!
Enter a market with a better product
Finding the right tension between growth and innovation - it can be a struggle
Connect with Caroline on LinkedIn: https://www.linkedin.com/in/caroline-beckman-66156645/
Nouri: https://dailynouri.com/
Watch for new products for first 1,000 days
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 137 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday Aug 05, 2022
Friday Aug 05, 2022
Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need.
Origin story
The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume.
Stevia partnership
Geo-targeting
Influencer campaign
Art Photography
Online community with eye-popping recipes
Mission - ending childhood hunger
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/
Simply Delish: https://simplydelish.net/
Recipes: WOW! https://simplydelish.net/grid/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jul 28, 2022
Thursday Jul 28, 2022
40% of food is wasted resulting in a $7 billion dollar loss each year. Meanwhile, Consumer brands are leading the effort to make sustainability a requirement within the supply chain. Farmers are adopting better practices such as regenerative agriculture, and companies like FruitSmart are upcycling food that isn't suited for retail. Combined, these efforts create a more sustainable food supply chain. Get connected to your food and farmers with us today as Wayne gives us an introduction to the fascinating world of upcycling and farming.
Upcycling
Trends in functional, gut health, and energy
What keeps farmers awake at night?
Harvest cycle
Weather
Inputs
Role consumer brands have in establishing sustainability
Introduction to sustainability from the farmer's point of view (3 parts)
Regenerative agriculture (4 parts - focus on 2)
What is trending with consumers
The future of fruit
Wayne's vision
Connect with Wayne on LinkedIn: https://www.linkedin.com/in/waynelutomski/
FruitSmart, Inc: https://www.fruitsmart.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 135 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday Jul 26, 2022
How to Franchise Your Business with Brady Lee, COO, United Franchise Group E134
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
"Franchising is king!" There is a misconception that huge conglomerates own all their stores but in reality, many have opted to franchise the business to small business entrepreneurs. In this episode, I explore with Brady Lee, the positives and negatives of franchising and how to get started.
Misconceptions
Liabilities
What is the magic # of stores, the gold standard of expansion goals?
Operational decisions
Trade-offs
Trending concepts
A good franchise must have these three elements
Connect with Brady on LinkedIn: https://www.linkedin.com/in/brady-lee-8748a781/
United Franchise Group: https://unitedfranchisegroup.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 134 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jul 21, 2022
Thursday Jul 21, 2022
Welcome to food entrepreneurship! You have a great-tasting family recipe, and all your friends love your home-cooked masterpiece! Expanding to the farmer's market is a great first step, but are you prepared to solve the complex problems of a commercial kitchen and beyond because you can't produce enough product? Jamie Valenti Jordan is the perfect food expert to show all you home chefs how to scale the pet project into a scalable, commercial product. Curious about how much investment you need to make, Jamie covers that, too. What new food trends are on the way, tune in a find out! ( PS - millions of dollars are being pumped into this R&D project).
Origin story
Differentiation is the key
Trends in new product development
Commercial kitchens
The problem with scaling
The industrial supply chain
Regulations
A bonus conversation about Cellular Agriculture.
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/fvmh97c/
Catapult: https://catapultserv.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 133 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday Jul 19, 2022
Tuesday Jul 19, 2022
In America, recycling is a massive failure. The low-value plastic which permeates seemingly every purchase is either buried or shipped elsewhere, but you can be sure it is still with us.
No Evil Foods CEO, Sadrah Schadel shares just how difficult it is to remove plastic from the supply chain, and why they chose to become a plastic-negative company.
Connect with Sadrah on LinkedIn: https://www.linkedin.com/in/sadrahschadel/
No Evil Foods: https://www.noevilfoods.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 132 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jul 14, 2022
Thursday Jul 14, 2022
WARNING! ~ Red Pill Ahead~
The majority of our food supply is produced within an industrial ecosystem. Industrial animal agriculture produces nearly $108 billion lbs. of animal meat annually. Chicken meat contributes $50 billion lbs. - nearly half of all the meat produced. In order to achieve this volume, chicken brands use contract chicken farmers and meat processors to raise and harvest millions and millions of chickens per year. Within the industrial chicken ecosystem, there are human health issues, water and air pollution, and the living conditions for the chickens are disturbing on some farms.
Christie shares her origin story and how she blended her engineering background with her life's passion as an advocate into a single, laser-focused career to make plant-based chicken processing at scale to provide chicken processors a viable, alternative business opportunity.
Origin story
Brand mission
Trends
The trouble with chicken
A light at the end of the tunnel
Mercy for Animals ~ Transfarmation, the non-profit helping farmers leave chicken harvesting for hemp and mushroom farming. https://thetransfarmationproject.org/
Connect with Christie on LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Rebellyous Foods: https://rebellyous.com/
Seattle Food Tech ( the parent company ) - https://www.facebook.com/SeattleFoodTech/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 131 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
Special first-time ordering discount code: Winningatwork15
Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in.
If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
Journey: Awareness, Consideration, Conversion, Loyalty, Advocacy
Awareness strategies
Success indicators: industry benchmarks
Consideration strategies
Value offerings, content, establish as an authority
Trial strategies
panel data
Loyalty and Advocacy
SWAG
Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/
Schweid & Sons: https://schweidandsons.com/
Special first-time ordering discount code: Winningatwork15
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 130 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jul 07, 2022
Thursday Jul 07, 2022
By now you have heard about regenerative farming, permaculture, and sustainable supply chains. The Biggest Little Farm movie showed us what a complete ecosystem looks like, and how it all works together.
Today you will meet a mission-forward company that built a business around a similar mission. Zane Adams, Co-CEO of FedUp Foods joins me and Kevin Scott, the CPG expert to discuss their brand, Buchi, and their journey to find regenerative farmers for their supply chain.
Connect with Zane on LinkedIn: https://www.linkedin.com/in/zane-kareem-adams-b2897929/
Buchi - https://www.drinkbuchi.com/
Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 129 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jun 30, 2022
Thursday Jun 30, 2022
Consumers want science-backed functional products. It's not enough for your F&B product to taste good. It has to have health and wellness benefits. Are there unique challenges in growing a science-backed product? Matt Kovacs, the President of Blaze PR joins me with one of his clients, Afif Ghannoum, CEO of BIOHM Health to discuss his business strategy.
Connect with Afif on LinkedIn: https://www.linkedin.com/in/afifghannoum/
BIOHM Health - https://www.biohmhealth.com/
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/
BLAZE PR: http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 128 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jun 23, 2022
Thursday Jun 23, 2022
Finding the whitespace in the market to carve out a niche is the first step to differentiating your brand. What attributes do consumers want in an F&B brand? Will the consumer adopt your differentiation? Is it valuable to them?
Do you think you can start something from scratch? Do you have a great concept? Could you enter the most competitive and cutthroat city in the world (I'm talking about you, NYC!)? Adamya answered yes to all three of those!
Connect with Adamya Sharma on LinkedIn: https://www.linkedin.com/in/adamyasharma/
NEOPOP: https://www.drinkneopop.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 127 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
Consumers are disconnected from their food. Farmers might as well live on Mars. For most Americans, we have no idea what it takes to deliver fresh fruit and vegetables. We simply show up at the grocery store and expect the food to be fresh and taste good.
I am on a journey to change this! I have been looking for more Agriculture businesses to interview on the podcast and learn about the food system. Today Dirk Winkelmann, the President of Vanguard Direct, LLC joins me to discuss a summertime staple - the grape!
Business model
Roots not Seeds
From planting to the first harvest - how long does it take to grow?
Field trials
The changes taking place in grocery
Connect with Dirk Winkelmann on LinkedIn:https://www.linkedin.com/in/dirk-winkelmann-a435b827/
Vanguard Direct: https://www.vanguardteam.com/en/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 126 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jun 16, 2022
Thursday Jun 16, 2022
Phil Cox, the CEO of Legacy Food Storage, has a brilliant, straightforward approach to building a business through deal-making. He adheres to a few principles that guide him. Phil makes this process seem so simple. His competitive advantage is HIS infrastructure and key partnerships. Now he can add additional businesses to his portfolio. I challenge all my friends and entrepreneurs out there to rethink their partnership agreements!
Nathan Hyde, COO Honeyville, runs a multi-channel business comprising: Grain Milling, Tempsure, Private Label, Mixing and Blending, Formulation, and Distribution. As a 70+year-old business, Honeyville has the expertise and name recognition that Legacy Food Storage leverages for its sales and marketing campaign. Join us on a fascinating approach to business and learn never to make business deals like so many others do!
And remember, NEVER CLOSE THE KIMONO!
Connect with Phil Cox on LinkedIn: He is a GHOST on socials - https://www.linkedin.com/company/legacy-food-storage/about/
Legacy Food Storage: https://www.legacyfoodstorage.com/
Connect with Nathan Hyde on LinkedIn: https://www.linkedin.com/in/nathan-hyde-30b6ab9a/
Honeyville: https://honeyville.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 125 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jun 09, 2022
Thursday Jun 09, 2022
I tend to shy away from podcasts about culture and leadership as they drift into soft and fuzzy feelings and are light on facts and practicality. So for those reasons, I was hesitant to interview Michael Kiolbassa, President of Kiolbassa Smoked Meats, about this topic. I am not too proud to admit that I was dead wrong! What you are about to hear is one man's personal journey into vulnerability, humility, and fear of failure which in turn created a profound and transformational moment throughout his company that catapulted Kiolbassa into 4X growth. Get ready.
Origin story
Business model - club and retail
He sensed he could be a better leader
Value-based leadership - Charlie Luck - https://www.kenan-flagler.unc.edu/news/values-based-leadership-in-family-business/
Ken Blanchard program - https://www.kenblanchard.com/
Great game of business - Jack Stack https://www.amazon.com/Great-Game-Business-Expanded-Updated/dp/0385348339
The scariest moment created the pivot point
Daring Greatly - Brene Brown https://brenebrown.com/book/daring-greatly/
Discovering WHY
Employees decided to solve the problems for him!
Links of love program - a tradition of giving https://kiolbassa.com/links-of-love/
Top grading https://topgrading.com/resources/topgrading-ebook/
"Culture Eats Strategy for Breakfast" is a Peter Druker quote https://strategiesforinfluence.com/peter-drucker-coaching-tips/
Connect with Michael Kiolbassa on LinkedIn: https://www.linkedin.com/in/michael-kiolbassa-666037a/
Kiolbassa: https://kiolbassa.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 124 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
Eric Schmitt, VP of Rapids and Affiliates, joins me to discuss the news and trends affecting the Foodservice / QSR space for June. We cover the news so you don't have to!
Articles referenced here:
https://www.qsrmagazine.com/news/nekter-juice-bar-enters-doordashs-ghost-kitchen
https://fesmag.com/topics/the-latest-news/20297-smart-care-acquires-texas-service-agent
https://fesmag.com/topics/the-latest-news/20279-tech24-acquires-eighth-service-agent
Robotics in restaurant operations
https://www.fermag.com/articles/chick-fil-a-pilots-autonomous-delivery-robots-at-two-austin-locations/
https://www.fermag.com/articles/wing-zone-specs-robotics-in-all-future-restaurant-builds/
Being prepared for your first or next restaurant
https://www.fermag.com/articles/5-ways-to-help-dealers-amid-market-challenges/
General restaurant sales trends and inflationary pressure on QSR concepts
https://www.fermag.com/articles/positive-sales-growth-streak-continues-for-restaurants-despite-traffic-losses/
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eschmitt1/
Rapids: https://rapidswholesale.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 123 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Jun 02, 2022
Thursday Jun 02, 2022
Lauren McNamara, the Vice President & Assistant General Manager SunOpta, walks us through the strategic process of expanding and scaling a food brand in today's chaotic environment.
SunOpta - publicly traded on Nasdaq
The business model includes ingredients, co-manufacturing, private label, retail, and foodservice
Oat alternative dairy has advantages over Almond
5 growth strategies and ideas you MUST do when scaling a food manufacturing business
Expand on expertise
Partners
Time
Supply Chain constraints and forecasting
Talent
Consumer trends and sentiments
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-mcnamara-3249424/
SunOpta: https://www.sunopta.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 122 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday May 27, 2022
Friday May 27, 2022
Paula Costa Bravo's career arc extends from General Mills, Hersey's, and Kellogg's. These best-in-class brands taught her how to build a sustainable brand through customer and operator insights. But her passion for people and culture lead her to Oregon Fruit Products where she combines all her talents to steer her company into new channels of growth. Join me and Kevin Scott, the CPG expert, as we discover Paula's strategies to expand Oregon Fruit Products into Foodservice and beyond.
Connect with Paula: https://www.linkedin.com/in/paulacostabravo/
Oregon Fruit: https://www.oregonfruit.com/
Origin Story
Leveraging experts
Vision
Foodservice / Industrial
Influencing the team
Overcoming team reluctance
Priorities shifted during the pandemic
Connect with Kevin Scott - the CPG expert: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 121 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday May 26, 2022
Thursday May 26, 2022
A culinary expert is passionate about cooking! The last thing they want to worry about is logistics, accounting, SAAS IT platforms, and sales. This is the genius behind HUNGRY's marketplace model connecting chefs to corporate catering gigs and events.
Jeff Grass, the CEO and co-founder of HUNGRY, and Jon Ebner, the NYC market leader, unpack how HUNGRY is disrupting the $100 billion marketplace and working to solve one of the biggest problems in America - starvation.
Origin story
What exactly is HUNGRY and the HUNGRY Marketplace?
Business in a box
Chef Entrepreneurship
Leveraging commercial kitchens for better economics
The HUNGRY operating system
Fundraising
City growth and what's next for HUNGRY
Connect with Jeff Grass on LinkedIn: https://www.linkedin.com/in/jeffgrass/
Connect with Jon Ebner on LinkedIn: https://www.linkedin.com/in/jonebner/
HUNGRY: https://tryhungry.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 120 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday May 24, 2022
Tuesday May 24, 2022
The question I hear so often is "How do I" build a brand, get into retail or food service, find a broker or co-packer? These are important questions for first-time F&B entrepreneurs.
Lisa Curtis, the CEO and Founder of Kuli Kuli is the perfect interview for anyone asking "how do I" grow my business or anyone who loves a great success story.
Kuli Kuli is a native snack for many cultures around the world - albeit by a different name. But this moringa superfood had not found its way into the mainstream American diet. Not until Lisa Curtis, a Peace Corps volunteer, was introduced to the transformative food during a low point in her life. She was subsisting on rice and feeling awful when a local nurse introduced her to a local snack.
Origin story
Kuli Kuli - the Moringa superfood
Best advice Lisa was given before the birth of Kuli Kuli
Testing grounds
Surveys
Conversion rates
Messaging
Why are people buying - this may surprise you
Putting people in the right mindset to buy
Whole Foods
Prioritization strategy
Fundraising tips that work!
Brand Ambassadors
New products
Connect with Lisa Curtis: https://www.linkedin.com/in/lisamariecurtis/
Kuli Kuli: https://www.kulikulifoods.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 119 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Wednesday May 18, 2022
Wednesday May 18, 2022
Hear the inside story of why one of the world's largest agricultural exporters of wheat, corn, soybean, lentils, peas, and dry beans transitioned into DTC (direct to consumer) by opening a massive supply line for more than 5,000 farmers.
Join me and Jeff Van Pevenage, the CEO of Columbia Grain International, with special guest host, Kevin Scott - the CPG expert, to learn the retail strategy behind Balanced Bushel and why Jeff is investing in this platform for growth (HINT - it's all about his farming partners and employees).
From commodity trader to CEO
Importance of farming in a small town
Growing a business around a processing plant
Opening up supply lines and creating markets for farmers
Consumer sentiments steer decisions on the farm ~ you can thank hummus
Co-Op is a bad word, as I found out!
CGI is 100% a relationship business
How to educate the next generation
Strategic decisions behind Balanced Bushel
New company logo
Packaging choices
Educating the consumer
Why Montana is the perfect geography to launch the brand first
Special shout out to https://christieand.co/ for branding and PR support
Grocery expansion
Distributors
Co-packing
eCommerce
Amazon platform
CEO's have a responsibility to provide growth for employees
Connect with Jeff Van Pevenage: https://www.linkedin.com/in/jeff-van-pevenage-00521a1ab/
Columbia Grain: https://www.columbiagrain.com/
Press release: https://www.columbiagrain.com/wp-content/uploads/2022/01/pr_01-22-1.pdf
Balanced Bushel: http://balanced-bushel.com/
Connect with Kevin Scott - the CPG expert: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 118 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday May 17, 2022
Tuesday May 17, 2022
Dr. Maha Tahiri has worked for the world's largest food brands: Mars, Coca-Cola, Danone, and General Mills.
As the Chief Health and Wellness Officer at General Mills, Maha managed a team of 40 international and multi-disciplinary nutrition and food scientists, dietitians, and public health experts to support business decisions.
Her passion is to help food brands, start-ups, and entrepreneurs transform the global food system by leveraging science, consumer knowledge, and technology to deliver innovations that will improve the healthfulness of the food supply and/or the environment.
Why are alternative protein companies striving for a 1 for 1 replacement of meat?
Is there a bigger opportunity to fill the center of the plate with more vegetables?
Can AI be used to develop additional alternative proteins that consumers will love?
What consumer problems are you solving?
Maha has agreed to join us again on the podcast to dissect future food brands ~ this will be awesome!
Connect with Maha on LinkedIn: https://www.linkedin.com/in/mahatahiri/
Consultancy website: https://nutritionsustainability.com
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 116 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday May 12, 2022
Thursday May 12, 2022
So you want to launch a beverage brand but lack experience? Aimy Steadman, co-founder at BeatBox Beverages was in your shoes 10 years ago. Now she is on a mission to build a multi-billion $$ beverage brand big enough to change the world. Aimy Steadman, the COO, or as she playfully says on her LinkedIn profile, Founder and "Chief Get Sh*t Done Officer, shares her origin story and the remarkable rise of Beatbox into the top-selling beverage across multiple categories.
Origin Story
Business School
Shark Tank’s Mark Cuban offers BeatBox the largest investment to date
Who is Jeff Cuban?
Wine Distribution VS Beer Distribution
Marketing strategies in the 3-tier system
Less is more?
What problem is your brand solving for retailers?
If you could start over, what would you do differently?
Is there an exit strategy?
Connect with Aimy on LinkedIn: https://www.linkedin.com/in/aimysteadman/
Beatbox: https://beatboxbeverages.com/
IG: https://www.instagram.com/beatboxbeverages/
TikTok: https://www.tiktok.com/@beatboxbeverages
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 116 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tuesday May 10, 2022
Tuesday May 10, 2022
The volume of food waste and the compounded loss of resources for each and every fruit and vegetable that isn't "retail perfect" is staggering when you multiple the losses across the category. Fortunately, there is a new breed of entrepreneurs tackling food waste through upcycling, a commercial endeavor to reuse food that doesn't meet the rigorous retail standards, but by other measures is perfectly suitable for consumption.
Meet imPASTA! Foods Company and the senior leadership team with a vision and mission big enough to solve a portion of the food waste puzzle.
Donya Litowitz, CEO and co-founder, a Forbes #1000 honoree teamed up with Peter Mead, CSO to commercialize the benefits of Spaghetti Squash and upcycle the nearly 60% of waste in their harvest.
Discover the upcycling business model into FoodService, Club, Retail, and Meal-kits.
Connect with Donya Litowitz on LinkedIn: https://www.linkedin.com/in/donyalitowitz/
Connect with Peter Mead on LinkedIn: https://www.linkedin.com/in/peter-mead-1a73028/
imPASTA! https://alreadyspaghetti.com/
ReFed Refed.org
Upcycled food Association UFA - www.upcycledfood.org
International Fresh Produce Association – www.Freshproduce.com
Project HOOD - https://www.projecthood.org/
Food Bank of Rockies - https://www.foodbankrockies.org/
CanAM Fresh - www.canamfresh.com
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better and special.
Episode 115 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Friday May 06, 2022
Food and Beverage Report May 2022
Friday May 06, 2022
Friday May 06, 2022
The May F&B report
Speed Shamed into losing weight
Papa Johns
SweetGreen
Chipotle
Outback
Consumer trends
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday May 05, 2022
Food Futurist, Shark Tank Guest and Chief Strategy Officer with Liz Moskow E 113
Thursday May 05, 2022
Thursday May 05, 2022
Chief Strategy Officer and food futurist, Liz Moskow, is an entrepreneur's dream connection. We all run into problems in business and need advice from a well-rounded expert. In this episode I want you to get familiar with her background and areas of expertise because I will invite her back to co-host a few episodes. She has opinions and isn't shy about telling them. I hope you all enjoy getting to know Liz...
Connect with Liz Moskow on LinkedIn: https://www.linkedin.com/in/elizabethmoskow/
Show Notes:
Entrepreneurial background
Restaurant owner
Shart Tank guest
Techstars
AI and the food prediction business
How to approach a restaurant group with a solution - salespeople - take note!
Foodtech for restaurants
Biggest mistakes being made right now
The future of food
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Apr 28, 2022
Thursday Apr 28, 2022
Aaron Hinde, the co-founder and President of LIFEAID, explains how the 10-year overnight success came into being one of the top functional beverage brands. Functional drinks are claiming more retail shelf space and eCommerce has never been better for the category. But if you think your homemade brew is ready for primetime, STOP and listen to Aaron's authentic story of how his brand got a foothold in the market. His practical advice is a must listen to for beverage start-ups.
Connect with Aaron Hinde on LinkedIn: https://www.linkedin.com/in/aaronhinde/
LIFEAID: https://www.lifeaidbevco.com/
My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else! Kevin Scott on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Apr 21, 2022
Thursday Apr 21, 2022
First ever Food and Beverage report - enjoy 5 news articles that you may have missed.
About your Host Tony Moore and the Winning at Work podcast:
LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in the business. Discover how these executives are #winningatwork.
Episode 109 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Apr 14, 2022
Thursday Apr 14, 2022
Thaddeus Thorne, VP Foodservice at My/Mochi, details how to build service strategy from the ground up. Thaddeus and I discuss trends in food, inflation, and why he made a strategic job change from Sambazon. Join us for a light-hearted podcast and don't forget to subscribe if you are loving the content.
https://www.mymochi.com/
My/Mochi is a miraculous match of magnificent mochi dough with marvelously mouthwatering ice cream. But if you had to describe it with just one word, it’d be “Mmmmm.” These mind-blowing mouthfuls come from master mochi makers who methodically mix and meld the mushy mochi with milky, melty ice cream. The result? A majestic marriage of mesmerizing flavors that’ll make you say, “Mmmmore!”
Natural Products and Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/
About your Host Tony Moore and the Winning at Work podcast:
LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in the business. Discover how these executives are #winningatwork.
Episode 108 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Apr 07, 2022
Thursday Apr 07, 2022
Matt Cotton is disrupting the old food brokerage model with Rooted Food Sales. His passion for natural and good-for-you foods inspired him to help food brands expand into the mysterious foodservice world. Let's take a deep dive into why your food brand needs to expand from retail into foodservice.
🌳 Rooted in a ⚡fierce, 💞genuine, and 💥powerful In-house approach to pioneering #betterforyou brands. Matt Cotton reveals his ✨#DifferentBetterSpecial✨ philosophy behind attracting new brands and maximizing exposure in helping brands make the leap from retail to foodservice.
🎯 Matt Cotton’s Strategy 🎯 VS. the Traditional Brokerage Model:
🏡 More than managing accounts → his team becomes an extension of their in-house sales team, helping them set strategy and drive business 🔝 to the top.
🔄 Making sure the product moves → Importance of Understanding the Needs of the brands that they are representing and the Complexities of foodservice in helping to bring brands and foodservice distributors together 🤝.
🏑 The Hockey Stick Model of Growth → Food Service is often an “afterthought”💬 from Retail… BUT it’s “sticky” and sustainable which makes continuous and steady growth a powerful strategy 📈.
Connect with Matt Cotton on LinkedIn: https://www.linkedin.com/in/matthewpcotton/
Rooted Food Sales: https://www.rootedfoodsales.com/
Show notes:
What is a food broker?
Pioneering a new approach to foodservice sales
Outsourced sales methods
Distributor challenges
Why should a brand expand beyond retail into foodservice?
What are consumers asking for?
Foodservice sales projections VS retail
The hockey stick
Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/
About your Host Tony Moore and the Winning at Work podcast:
LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in the business. Discover how these executives are #winningatwork.
Episode 107 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Mar 31, 2022
Thursday Mar 31, 2022
Episode 108. Jim Ellis, The Chief Revenue Officer of MYCO Technology, is commercializing the metabolic engine of mushrooms, known as 🍄 mycelium 🍄, with naturally transformative ingredients to help solve the food industry’s biggest challenges. Listen in as we dive into the magical world of mushrooms.
Connect with Jim Ellis on LinkedIn: https://www.linkedin.com/in/sillemij/
MyCo Technology: https://www.mycoiq.com/
Trends:
Plant-based foods are not in decline: food service providers are actually increasing their plant-based offerings by 2030 compass shifting to almost 40% of alternative proteins.
Food Service Standpoint: Menu offerings grow by 35% by 2020
Supporting these trends: backing out as an industry, getting away from over sensationalizing, over-relying on a small subset of data from one company, and extrapolating it to an entire industry.
Manna Tree Investors portfolio:
On an expedition discovering new things through the power of mycelia; what makes us different, better, special is just that: they are on an expedition that nobody else is pursuing like they are, especially at this scale.
For us, it's about how nature can work its wonders, to help them better meet consumer demands. Harnessing the power of mushrooms to enrich lives around the world, all through mycelia.
Mycelia: root system of mushrooms that spans the entire floor of the forest. fuels the entire fermentation process. makes up a communication network, supply chain network, transfers water, nitrogen, and other elements all throughout the forest. In addition, it breaks down toxins, indigestible material
Provide solutions across the spectrum, tackling the most pervasive challenges of the industry:
Salt and Sugar Epidemic: the overuse of cheap ingredients to make products taste better
Discovered @SPECIAL solutions in nature that deliver the same, if not better, unique and great flavors, without loading products with salt and sugar.
No need to sacrifice nutrition OR taste.
How do we feed a growing population? If our population grows from 8 to 10 million people, as it's projected to do so, we'll need 70% more food. That means we need sustainable solutions.
“Fermentiq,” MyCo Technology’s mushroom fermented protein: a solution that enables advances in the plant-based space that consumers crave, while also enabling better nutrition. (facilitating digestion, the breakdown of toxins, and fueling your body)
Right now in the US, undoubtedly the richest country in the world, Only 12% of people get the required daily nutrition.
Benefits of Fermentation → Alternative to Soy
MyCo Technology provides complete proteins: a great alternative to soy, which is an allergen for many people.
Mushroom extract: Functional and great-tasting - an important component of reducing bitterness, clarifying flavors, and driving people to repeat purchases.
Has all the amino acids your body needs, just like beef or soy, but not an allergen.
Meaningful and Genuine Story: Stand for causes greater than simply just corporate profitability.
Consumers truly enjoy it, tell their friends, and this leads to more sales.
Market Strategy:
Focus and Responsibility. Partnership.
Incredible growth strategy and innovation team:
Focus on the most critical areas
Unique commercialized ingredients
Targeting areas where you want to make the best impact:
Leveraging protein and meat alternatives
Enabling different functionality and performance in dairy alternatives.
Helping seafood alternatives taste better.
Sustainability:
Balance improvements across supplementation, wellness, functionality, through consistent performance and continued development
55 patents, 30+ pending patents.
Impacts in both retail solutions & food service.
What’s next? MISSION STATEMENT:
Alternatives →
Promote Story and Cause:
Generation that chooses to buy from companies that support a cause that they believe in.
Dedicated to making a difference in not only plant-based space, but impacting the economy, food scarcity, and protecting our planet.
Price parity and Inclusion: Upcharge for plant-based alternatives.
Prices are already decreasing, lowering retail and foodservice prices by 15-20% over 20 months for plant-based food, while meat prices are increasing.
Challenge of prices of raw materials impacting the supply chain.
Technology Advancement and Big Business Involvement:
Large multinationals have a deeper knowledge of market demands, broader and more advanced distribution networks.
Help propel products and sales forward, further facilitating technological development, and helping to realize the economies of scale and reducing price gaps, increasing accessibility.
Corporate Social Responsibility & Working with Big Business: Brandon CPG Partners → striving for realizing the next level of differentiation, unlocking what consumers want and what that requires, an ingredient that enables products to perform differently.
Exploration: Brings Excitement, Fun, Passion, and Complexity into a newer stage company.
Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/
About your Host Tony Moore and the Winning at Work podcast:
LinkedIn; https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Thursday Mar 24, 2022
Thursday Mar 24, 2022
Jordan Bass had lost his "drinking buddy". His wife was expecting their first child and it was a little awkward for him to down a few double IPA's on the couch while his lovely bride was abstaining. Jordan searched through the non-alcoholic brands but couldn't find what he craved- a great-tasting and functional, non-alcoholic beer. Necessity being the mother of invention, as they say, he and his co-founder did something about it and made a beer with benefits! Using his background in eCommerce, HOP WTR was born. In this episode, we crack open his playbook and learn how he did it.
Connect with Jordan Bass on LinkedIn: https://www.linkedin.com/in/jordantbass/
HOP WTR: https://hopwtr.com/
Show Notes:
The birth of a new idea
Too good to pass up
Entrepreneurial advice - you can't look around every corner
Non-alcoholic trends
Launching a business in during COVID
Remote working challenges
Ecommerce benefits
Market FIt
Iterations
Data comes in handy with retailers
One to One communication
Building a community
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE