jobTopia with Tony Moore

Mission Possible: Building an unparalleled DTC Flash Sale model with Wine Spies’ Top Operative, CEO Agent Cru

Wine Spies CEO, Addison “Agent Cru” Rex shares the unique twist to the flash sale model. Now the oldest wine flash sale retailer, they navigated through an industry with super niche products, specific needs & thousands of SKUs, by building their own unique system. 
As a discount retailer, how do you deliver on the promise of great quality and great taste? How do you reach, engage AND cater to all of the different tastes within the marketplace? 
These spies do it 365 days a year... Grab a glass as we uncork the declassified matter. 
Flash Sale Model
Two core competencies: tech company & e-commerce marketing company
Profit margins as a discounter
$400 billion industry
DTC over $20 billion
3 tier system
E-commerce
Brick-and-Mortar
Merchandising ~2,000 SKUs
Copyright
Their subscription model vs the "Freemium" model
Trends
Season 3 Episode 11
Become an Operative
Connect with Addison Rex 
Connect with Tony Moore
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Flights Restaurant Group Expanding To An Airport Near You with Alex Hult, CEO and Former NHL Pro Athlete

Alex Hult's NHL Hockey Career may have ended too soon, but his passion and desire to work hard didn't retire. On his honeymoon with Sarah, Mrs. Nevada 2011, he discovered an interesting phenomenon with a flight of cocktails. Small-batch food and drinks create more tasty, memorable experiences - as he explains on the podcast.  Needing a runway of capital to get started, he turned to friends and family to help launch Flights Restaurants. After the concept took off, he expanded to multiple markets and now is launching a nationwide franchisee program. Please put your tray tables in their upright and locked position and prepare for take-off with Alex Hult as he joins me today on the Winning at Work podcast. 
Origin Story
Theme
Business Plan
Franchise Concept
Key Learnings
Trends
Season 3 Episode 10
Flights Restaurants https://flightsrestaurants.com/
Alex Hult is not on social media - you will discover why.....
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Winning the Global Supply Chain Game with Eran Mizrahi, CEO, ingredient brothers

From a cultural perspective, having a global, remote staff solving global supply chain issues brought local creativity into focus. As IB scaled, Eran identified gaps and saw an opportunity to align his business with suppliers, giving IB's clients the ability to scale, maintain quality and also improve margins.
Eran's mission is to close the gap between customers and the manufacturer, the person who's actually producing the goods, and improve that relationship.
Join me as I learn from Eran how food manufacturers scale their businesses through smart supply chain choices. Of course, it starts with choosing the right partner! 
Origin Story
Dropped out of college
From culinary school to finance and back to food
Shout out to NUTS.com
How he runs a business - the philosophy (OKRs)
Bootstrapping
Regulatory issues
Trends!
 
Season 3 Episode 9
ingredient brothers https://www.ingredientbrothers.com/
Connect with Eran Mizrahi  https://www.linkedin.com/in/eranmizrahi/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Building a Master Brand in Gut Health with Amy Driscoll, Co Founder of Bear’s Fruit

Season 3 Episode 8
Bear's Fruit https://www.bearsfruit.com/
Connect with Amy Driscoll https://www.linkedin.com/in/amyelizabethdriscoll/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
Amy Driscoll brings her emerging brand experience from Coca-Cola to the Winning at Work podcast as she shares how she and her co-founder are building a Master Brand within the gut health category. They started with Kombucha and expanded into the larger beverage set of sparking water. She joins me today from her brewery and tap room in Brooklyn, New York.
Origin Story
Brand Promise
Business Model
Distribution 
The Brewery
Gut Health
Kombucha and Sparking Water set 
Challenges
Key Learnings
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

”Meeting People Where They Are” with Dr Gina Zupsich and Aaron Shinn, co-founders of August Uncommon Tea

Season 3 Episode 7
August Uncommon Tea https://august.la/
Connect with Dr. Gina Zupsich "Dr. Z"  https://www.linkedin.com/in/ginaz1/
Connect with Aaron Shinn https://www.linkedin.com/in/ashinn/
Connect with Jennifer Lee https://www.linkedin.com/in/jenniferj-lee/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
I invented a novel approach to attract people to your growing company. Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
"Meeting people where they are" is a sound growth strategy to expand into a large market.  This is especially true when you sell a premium, nuanced beverage. Having built a successful premium tea brand catering to the foodies in the loose tea market, August Uncommon is now entering the larger tea market with a strategy they believe will build on its premium base.  Join us today as Jennifer Lee makes her podcast debut on Winning at Work.  
 
Origin Story ~ the Fantasy Team Room ~
The Loose Tea Brand for Foodies 
Take the Tea Test
Distribution and the Business Model
Social Strategies in an age of Digital Saturation
The Plan to Enter the Larger Tea Market
Challenges
Key Learnings
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Fat Head’s Regional Dominance Is The Beer Brewers Blueprint with Bill Wetmore and Matt Kovacs

Season 3 Episode 6
Fat Head's Brewery https://www.fatheads.com/
Connect with Bill Wetmore https://www.linkedin.com/in/bill-wetmore-6aa5676/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Beer Competitions https://www.greatamericanbeerfestival.com/ &  https://www.worldbeercup.org/
Do you need to attract people to your jobs? Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
Are we in the golden age of beer? What is the best path forward for a brewery? Bill Wetmore is the sales leader and beer genius at Fat Head's and he joins his good buddy Matt Kovacs and me to discuss what is brewing in brewing. 
Origin Story
Bill's background
About the brand
Winning awards
Be strong in local and regional
Financial costs in expansion
What type of restaurant do you want to be?
Trends in beer
Culture VS expansion
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Tapping Into the Cold Brew Market with Eric Johnson, CEO, Trident Coffee

Season 3 Episode 5
Trident Coffee https://tridentcoffee.com/
Connect with Eric Johnson https://www.linkedin.com/in/eric-johnson-1a69a511a/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
After the military and an MBA, Eric returned to what he knew best - building things. He knew from his international deployments that coffee and tea united disparate backgrounds quickly. When considering launching a coffee brand, the San Diego craft beer scene was a model he wanted to follow. Tune in to discover how Trident is tapping into the crafting vibe with their cold brews. 
Origin Story
Why Coffee
The Trident “unites the 7 seas” and is symbolic
The San Diego Craft beer scene and culture
Tie into the health and wellness community
Cold Brew methods
Nerdy water profiles
Coffee trends
7 different coffee profiles
Taprooms – the community builder!
More like a brewing company BS coffee
San Diego, Austin, Ashville, and Denver – huge craft hubs
Why own your own production?
Retail tap rooms
Distributors
DTC
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

The Modern Day Restaurateur with Alan Moy, CEO and Founder of Viet Nom Nom

Season 3 Episode 4
Viet NOM NOM https://www.eatvietnomnom.com/
Connect with Alan Moy https://www.linkedin.com/in/alanmoy/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  So why hire using only a job description? Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
A third-generation restaurateur, Alan Moy left corporate America to found Viet Nom Nom, a Vietnamese fast casual restaurant & multi-operation foodservice company. 
Origin story
Building a $$ multi-million $$ enterprise in food
The business model
Existing "points of sale"
QSR model is based on volume 
Margins and Scale 
His philosophy is Finding Common Language 
Adaptability needed in all new hires
Where to find this amazing food
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

The Year of International Expansion with Kevin Moran, Vice President of Strategy Development, Focus Brands

Season 3 Episode 3
Focus Brands  https://www.focusbrands.com/
Connect with Kevin Moran https://www.linkedin.com/in/kevin-moran-1499129/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ and if you are hiring in 2023 - ATTRACT people to your brand by allowing them to "sample" your culture, mission, and purpose (DEMO)
 
Kevin Moran, Vice President of Strategy Development and Analysis, shares where brands are expanding internationally, why the international market is hot, and what strategies to take. I have added more information in the show notes. 
 “How to expand a brand internationally”
Are you selling or developing?  What is your purpose?
Grow locally to build brand recognition.  The key to successful brand marketing is tapping into existing loyal customers.
Understand the propensity of the country to take your product.  In other words, know your market.  Beef products are not going to succeed in India because the cow is a sacred animal.  
Seek differentiators i.e., what will make your brand stand out among other similar brands in the market.
Determine where and how you are going to source products.  Must also consider volumes and cost.
Tariffs
Importation taxes
Transportation of goods
Storage
Evaluate purchasing power based on COGs and competitive menu pricing
Menu flexibility – core vs. country.  How much does the menu change based on local flavor preferences?
How big or small can your footprint be to allow for equipment and prep space?
Real-estate costs
Lease terms
Traffic patterns (accessibility or customer count required to break even or grow)
Understand the labor market and your current labor model.
Create mock P&Ls to determine if the model is feasible.
Consider franchising with an established international franchisor because they have already done this work and have the support in space to ensure a successful market launch.
Legal costs associated with compliance, trademarks, disclosures, etc.  Each country has different rules.
Don’t let your emotions override the math.  Your personal passion for a brand does not indicate its success.  TEST, TEST, and TEST again. Collect the data necessary to make an informed decision.
Don’t think that you’ll “figure it out later.”
AWESOME video on differentiation - https://vimeo.com/644948109/6b3d99c76c
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Cold Buzz - Alcohol Infused Coffee with Sam Madani, CEO, Bomani with Matt Kovacs, President of Blaze PR

Season 3 Episode 2
~ Drink Bomani ~
Connect with Sam Madani https://www.linkedin.com/in/sam-madani-58b054a1/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)
Matt Kovacs and Sam Madani discuss the new pioneering category: alcohol-infused coffee. Get your Cold Buzz On! Drink Bomani
Bomani
Origin Story
Formulations
Selling strategies
Expansion strategies
Supply chain strategies
Community building
Pioneers
Rapid fire
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic with Rob Koenen, CRO/CMO, Boxed Water and Matt Kovacs, President Blaze PR

Season 3 Episode 1
~ Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic ~
Connect with Rob Koenen https://www.linkedin.com/in/rob-koenen-6550017/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)
Matt Kovacs and Rob Koenen join me to discuss the rise in lifestyle brands and why Boxed Water resonates with consumers - here is a HINT - plastic is AWFUL!
Boxed Water
Fast facts
The Plastic industry
Why lifestyle brands are important to people
Disruptor brand
Selling and partnership strategies
Alaska Airlines
Social impact
Rapid fire
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Pastry Chef Entrepreneur and Founder of Ruani, Ani Mamtora E 158

Anirudh "Ani" Mamtora is a classically trained pastry chef who studied and trained in France and traveled the world perfecting his love of sweet pastries. Ani represents every food entrepreneur that has a fantastic-tasting product and dreams of turning their baked treat into a brand. Ani has much to tell us about his journey. There are still many more summits to climb and as he scales, we will be there learning through him. 
I give you Ani Mamtora, Pastry Chef Entrepreneur and founder of Ruani, maker of adaptogenic brownies. 
Ruani
Origin Story
Why Ashwagandha
Union Kitchen
MOSH Pitch Slam Winner - 2022 
Key Learnings
Biggest Challenges
Crowdfunding & Bootstrapping
Ideas around community building
Connect with Ani: https://www.linkedin.com/in/anirudh-mamtora-47a7444b/
https://www.linkedin.com/company/ruani-llc/
https://www.eatruani.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 158 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Sarilla & The East Africa Mission with Sara Delaney, CEO Sarilla Sparkling E157

Sara Delaney suffered through a difficult personal trauma. How would she pick up the pieces of her life? Could she? Pulling herself up, she looked for healing and found her inspiration in the women of Rwanda who survived the horrific genocide in 1994.  From her personal experiences and the life-saving gift she found in East Africa, she vowed to pay it forward and bless those that helped her. Discover a truly unique mission-based enterprise & functional beverage brand in this episode with Sara Delaney, CEO of Sarilla Sparkling.
 
Sarilla Sparkling
Origin Story
East Africa
Tea and its effects
Staying connected
BevNet 2022 - WINNER
Trends in functional beverages
0% alcohol VS Sparkling Water
Challenges with making claims on packaging
Authenticity
MOAT
Connect with Sara: https://www.linkedin.com/in/sarastenderdelaney/
https://www.linkedin.com/company/sarilla-sparkling/
https://drinksarilla.co/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 157 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Reinventing the Food Experience with Nekter CEO, Steve Schulze E156

With a reach of 180 restaurants across 22 states and 150 more planned, Steve's Schulze's mission to reinvent the food experience is flourishing. Consumers want delicious AND "Good for You." Steve's vision and strategic planning enabled Nekter to flourish, and he shares his wisdom and key learnings with us in this episode of Winning at Work.
Reinventing the Food Experience
Origin story
Small menus
Functional trends
QSR Trends
Dynamic Pricing is not an option
Culture Wins out
Main Theme - Franchising Strategy
Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-schulze-34820696/
https://www.nekterjuicebar.com/
https://www.nekterfranchising.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 156 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

The Greatest Gift One Can Give with Michael Fiato, SVP Guest Experience, Eurest E155

Whether you manage a single person or an organization of over 10,000, you each have the same responsibility! How do you connect a company's mission and vision to an employee's purpose in life? Folks the HR game has changed! Employees have the power now. They want an experience, not just a paycheck.  
Today I bring you a great storyteller who has helped his organization stay on trend - Michael Fiato, SVP of Guest Experience at Eurest (part of Compass - the multi-billion foodservice giant).
Have you given your employees the greatest gift?
Connecting on an emotional level
Generational changes in the workforce
Power has shifted
A change is needed in interviewing techniques
lead with what you need
George Zimmerman - brilliant marketing idea for his own people!
The Voice of the Customer program 
Peak End Theory
Assessments
Servant Leadership
 
Connect with Mike: https://www.linkedin.com/in/michael-fiato-a2b05039/
https://www.linkedin.com/company/eurest/
https://www.compass-group.se/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 155 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How TiNDLE Scaled Plant-Based Chicken to 1,500 Restaurants in 9 countries in only 2 years! with Andre Menezes, CEO and Co-Founder, Next Gen Foods E154

It's so simple it's brilliant! Ask 100 food or beverage entrepreneurs how or why they started their businesses. For some, they knew they had a great product and they expanded from the family kitchen outward. Some find whitespaces - niche areas that are underserved.  Others start with a mission and are purpose-driven first. Andre and his co-founder started with a global mission and built a business model to solve that need. It enabled them to raise over $100 million and expand to 9 countries. 
Origin Story
What is in a name?
Animal Farming is inefficient
Macro and Microtrends in plant-based
Billions of animals are slaughtered every year 
Why plant-based has struggled
TiNDLE business model
Connect with Andre: https://www.linkedin.com/in/andre-menezes/
https://tindle.com/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 154 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
https://www.linkedin.com/in/andre-menezes/

George Washington’s First Thanksgiving Day Proclamation

Happy Thanksgiving all!  
Here are a few other famous Quotes from our Founding Fathers (from www.Wallbuilders.org)
About five weeks into the Constitutional Convention of 1787 when they were attempting to draft the U. S. Constitution, their efforts were a signal failure. As things were beginning to break up and delegates return home to their states, (Benjamin) Franklin challenged them and called them to prayer. He told them: In this situation of this Assembly, groping as it were in the dark to find political truth, and scarce able to distinguish it when presented to us, how has it happened, sir, that we have not hitherto once thought of humbly applying to the Father of Lights to illuminate our understanding? In the beginning of the contest with Great Britain, when we were sensible of danger, we had daily prayer in this room for the Divine protection. Our prayers, sir, were heard, and they were graciously answered. All of us who were engaged in the struggle must have observed frequent instances of a superintending Providence in our favor. . . . And have we now forgotten that powerful Friend? Or do we imagine we no longer need His assistance? I have lived, sir, a long time, and the longer I live, the more convincing proofs I see of this truth – that God governs in the affairs of men. And if a sparrow cannot fall to the ground without His notice, is it probable that an empire can rise without His aid? We have been assured, sir, in the Sacred Writings, that “except the Lord build the House, they labor in vain that build it.” I firmly believe this; and I also believe that without His concurring aid we shall succeed in this political building no better than the builders of Babel. . . . I therefore beg leave to move that henceforth prayers imploring the assistance of Heaven, and its blessings on our deliberations, be held in this Assembly every morning before we proceed to business
The experiment is made and has completely succeeded – it can no longer be called in question whether authority in magistrates [civil leaders] and obedience of citizens can be grounded on reason, morality, and the Christian religion.” [20] “The general principles on which the fathers achieved independence were. . . . the general principles of Christianity.” [21] President John Adams
“[The Bible] is the rock on which our Republic rests.”  [22]President Andrew Jackson
“[The Bible] is the best gift God has given to men. All the good the Savior gave to the world was communicated through this book. But for it, we could not know right from wrong.”[25]President Abraham Lincoln
“No candid observer will deny that whatever of good there may be in our American civilization is the product of Christianity. Still less can he deny that the grand motives which are working for the elevation and purification of our society are strictly Christian. . . . A belief in Jesus Christ is the very fountainhead of everything that is desirable and praiseworthy in our civilization, and this civilization is the flower of time.” [26] “[T]he teachings of the Bible are so interwoven and entwined with our whole civic and social life that it would be literally – I do not mean figuratively, I mean literally – impossible for us to figure to ourselves what that life would be if these teachings were removed.” [27] President Teddy Roosevelt
 

Plant-Based Meat expert, Sadrah Schadel, the CEO of No Evil Foods on Launching a DTC Crowdfunded Website ~ Special Announcement ~

We're No Evil Foods, and we can hear your stomachs rumbling. We know you're hungry for our Plant Meat and that you've had a hard time getting your hands on them in local stores. We're tired of bumming you out, so we're taking matters into our own hands and bringing our meats back to the masses, via your front door! Help us relaunch our online Butcher Shop so we can ship our Plant Meat to hungry mouths coast-to-coast!  With your help, we'll be able to redesign our website and reestablish the direct-to-your-doorstep access you've been asking for. The new website will be more user-friendly and allow you to sign up for monthly subscription boxes so you're never without Plant Meat again.  Contribute: https://numarket.co/fund/no-evil
No Evil Foods stands for simple AF* ingredients that you can recognize and pronounce. Our range of killer Plant Meat is boldly seasoned, nutrient-dense, wildly versatile, and healthy enough to make a daily habit out of. Each of our 5 flavors is made from a blend of pantry staples that you'll be happy to see on the ingredient label. Whether you're team Pit Boss or team Cluck, we need you. Haven't tried our new Best Life Beef yet? Bet it will become a new favorite. You can mix & match to build a box of Plant Meat as flavorful and fun as you are. And the best part? You'll get 120% of your contribution back in credits to use towards your steady supply of No Evil.
Crowdfunding goal: $50,000
Sponsor/ Matcher: HigherRing
Match Ceiling: $1000
HigherRing supports small CPG & eCommerce companies with expert fractional and full-time onshore operations support, including customer service, supply chain & wholesale operations, financial operations, social media, and executive assistance. We are a proud B Corp and member of 1% for the Planet.  No Evil Food has rocked the plant-based food world with its delicious product and its advocacy, and we are excited to support its campaign.
Support the sponsor for the generous matching!  https://www.higherring.com/our-services
Contribute: https://numarket.co/fund/no-evil
Thank you for the support!
 
 
 
 
 

Better For You Alcohol Pioneers with Osena Spiked Coconut Water Co-Founders Chris Allen and Vicente Surraco E151

2019 was known as the year of White Claw. And as beverage manufacturers scrambled to profit from the new spiked seltzer category, one group of beverage pioneers asked the more important question. What gave rise to this trend and what will the good for you revolution bring next? Chris Allen and Vicente Surraco believe Osena Spiked Coconut Water is the next evolution in "Good for You" alcohol. Chris and Vicente take us to the intersection of functional & alcoholic beverages today and share their key learnings.
Origin Story
The hotbed of tropical-flavored start-ups is located where?
Trends in drinking
Spiked Seltzer
Why coconut water
Market size
Demographics
Distributors
Key learnings
Old School is the best school
Connect with Chris and Vicente on LinkedIn:
https://www.linkedin.com/in/christopher-d-allen/
https://www.linkedin.com/in/vicente-surraco-21334566/
Try Osena: https://drinkosena.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 151 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Manuka Honey and the Plight of the Bees with Corey Blick, SVP, GM Comvita USA with Matt Kovacs, President Blaze PR E150

Manuka honey is a premium, functional honey from New Zealand, and not the ordinary honey in a plastic bear!  Did you know bees are nearly extinct in 8 US states? Crazy but true. Learn about the world's most unique honey and how it is sold and marketed as a "challenger" brand. 
Connect with Corey Blick on LinkedIn: https://www.linkedin.com/in/corey-blick-781a9b4/
Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/
https://www.comvita.com/
http://www.blazepr.com/
Comvita Origin story - Beekeeping since 1974
What is Manuka Honey?
What are the benefits?
Industry trends
Lab Certified
How does one market ultra-premium food? 
Line extensions?
3 tough questions 
The plight of the bees
Bee Resources:
Maine, Rhode Island, New Hampshire, Vermont, Idaho, North Dakota, Wyoming, and Oregon each have zero or close to zero American bumblebees left, according to a petition by the Center for Biological Diversity and Bombus Pollinators Association of Law Students. 
Over the last two decades, the American bumblebee population has decreased by 89% across the U.S. New York had a decline of 99% and they disappeared from the northern part of Illinois that has seen a 74% decrease in population since 2004, the petition said. Source: https://www.usatoday.com/story/news/nation/2021/10/14/american-bumble-bees-disappeared-8-states-face-extinction/8448637002/
There are 4,000 bee species in North America: https://www.usgs.gov/faqs/how-many-species-native-bees-are-united-states
Beekeepers across the United States lost 45.5% of their managed honey bee colonies from April 2020 to April 2021, according to preliminary results of the 15th annual nationwide survey conducted by the nonprofit Bee Informed Partnership, or BIP. These losses mark the second-highest loss rate the survey has recorded since it began in 2006 (6.1 percentage points higher than the average annual loss rate of 39.4%). The survey results highlight the continuing high rates of honey bee colony turnover. The high loss rate was driven by both elevated summer and winter losses this year, with no clear progression toward improvement for beekeepers and their colonies. Source: https://ocm.auburn.edu/newsroom/news_articles/2021/06/241121-honey-bee-annual-loss-survey-results.php
https://pollinator.org/learning-center/bee-issues?gclid=CjwKCAiA9qKbBhAzEiwAS4yeDWCNdxzMM5I3vjGIB08aTe6f-Jug6JyhVwm_FOeQwZL1ESuNV2R_-BoCnT8QAvD_BwE
https://www.greenpeace.org/usa/sustainable-agriculture/save-the-bees/
https://www.earthday.org/fact-sheet-bees/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 150 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Cornering the Corporate Snack Market with John Occhipinti, CEO, Nature Box. E149

Jay-Z’s corporate catering platform, Hungry, acquired Nature Box, the tech-enabled healthy snack business in 2022. Why? What is the business rationale? What corporate trends is Hungry addressing? What can we learn from this? Hint – every CEO is pondering this question as people come back to the office!  Joining me today to answer these important questions is the brain behind the business, John Occhipinti, the CEO of Nature Box.  
Connect with John Occhipinti on LinkedIn: https://www.linkedin.com/in/occhipintijohn/
Nature Box: https://naturebox.com/
Hungry: https://tryhungry.com/
Listen to my podcast with Jeff Grass, CEO, Hungry: https://www.podpage.com/winning-at-work/disrupting-the-100-billion-corporate-catering-and-events-category-with-hungrys-jeff-grass-ceo-and-jon-ebner-nyc-market-leader-e120/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 149 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Finding Brand Authenticity with Kun Yang, Co-Founder and CEO at Pricklee Cactus Water E148

Kun Yang and his co-founder Mohammed Hassoun are on a journey to create the greatest cactus company in the world. Mo rediscovered a delightful childhood drink made from the prickly pear cactus. Kun recognized the health benefits. They knew the drink would "check the functional boxes", but that wasn't the essence behind the beverage. Sustainability and 'Good for You' are major benefits of the cactus for sure! But could they find authenticity in the brand true to their personal values? Entrepreneurs, this is no easy endeavor. It can be lonely. It is painfully slow at times. But the journey is worth it.  
Thank yo for sharing your journey with us all, Kun. 
Connect with Kun Yang: https://www.linkedin.com/in/kyang2/
Pricklee: https://pricklee.com/
Youtube Sharktank episode: https://youtu.be/CdEBhhQVtkw
 
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 148 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Scaling to Every Zip Code in America: The Sunbasket Meal Kit story with Mike Wargocki, SVP Ops E147

The meal kit delivery industry is estimated to be worth $11.6 billion! Lockdowns accelerated adoption, but with those authoritarian policies in the rear-view mirror, customers are back to eating out more.  Unphased by this trend, one brand continues to surge and has scaled from a single farmers market and a garage distribution center into every zip code in America - meet Sunbasket! 
Mike Wargocki, SVP of Operations joins me to chat about how they scaled and the organized chaos that is meal-kit manufacturing. You will have a newfound appreciation for that little box when it shows up on your doorstep!
Intro - we both love Boy Scouts and Philmont!
Sunbasket origin story
Challenges scaling a perishable food business
Safety
Automation
Complexity - 1 million preps per week
FDA/USDA regulations - retail exemption
Connect with Mike: https://www.linkedin.com/in/mikewargocki/
Sunbasket: https://sunbasket.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 147 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Getting into Costco - the King of Club with Jeremy Smith, President LaunchPad Group and Matt Kovacs, President Blaze PR E146

Continuing our theme of Costco brands, Jeremy Smith shares his unique perspective on why Costco is the King of Club. His brokerage is dedicated to helping brands get fitted and prepared to enter Costco. Stick around for the trends he expects in 2023, too.
Connect with Jeremy Smith: https://www.linkedin.com/in/jeremy-smith-8aa3281/
Connect with Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/
 
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 146 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

My/Mochi Goes to College & The State of Foodservice with Thaddeus Thorne, VP Foodservice My/Mochi E 145

I had a great time catching up with my foodservice buddy, Thaddeus Thorne, the new VP at My/Mochi. Foodservice has changed - it's tougher to get in! Listen in as Thaddeus explains the new reality of Foodservice distribution.  We touch on sustainable packing and why it's damn tough for recycling solutions to take off. But there is hope with the rising generation of college students.
Connect with Thaddeus on LI: https://www.linkedin.com/in/thaddeus-thorne/
My/Mochi: https://www.mymochi.com/
Companies, brands, and shout-outs:
Harvest Culinary Group - https://www.linkedin.com/company/harvesttableculinary/
Chef Matthew Thompson - https://www.linkedin.com/in/chefmthompson/
Sambazon - https://www.linkedin.com/company/sambazon/
Impasta! Foods - https://www.linkedin.com/company/impasta-foods/
Peter Mead - https://www.linkedin.com/in/peter-mead-1a73028/
Donya Litowitz - https://www.linkedin.com/in/donyalitowitz/
Kelly Slator - https://twitter.com/kellyslater
Outerknown - https://www.linkedin.com/company/outerknown/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 145 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Without this KEY ingredient, your food concept will FAIL with Rody Hawkins, President and CEO, Improved Nature E144

How does a beef lover and self-titled ‘meat head’ become the leader of a plant-based protein company? God has a sense of humor! Rody Hawkins, with his Ph.D. in Meat Science, worked for two of the world’s largest food manufacturers as a food scientist, head of R&D, and new product development where he learned firsthand, what new ideas will work, and which ones won't.  Rody is personally responsible for creating and developing hundreds of new food products, including his biggest hit, Lunchables! which is now over a $ 1 billion category.
As the leader of Improved Nature, Rody and his team have an audacious goal to feed the world.  Rody joins me today to share his stories of learning from his uber-successful career as a creator.  You might be surprised to discover the KEY ingredient required to make a new food idea successful.
Origin Story
Commercialization concepts
Rody’s Philosophy ~ without this ingredient, it will fail ~
Lunchables story
Marketing
Sales   
Manufacturing
Supply Chain
Technical regulations
Connect with Rody Hawkins: https://www.linkedin.com/in/rody-hawkins-3895769/
Improved Nature: https://improvednature.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

The Secret To Scaling Fast with Amazon’s DTC platform with Peter Vas Dias, President, Genius Gourmet and Matt Kovacs. President Blaze PR E143

They saw the KETO trend coming. Consumers are moving away from high-sugar snacks. They want great tasting, low sugar, low carb food with extra protein.  Brand expert Peter Vas Das, President of Genius Gourmet, and his team used the Amazon DTC platform to incubate and innovate what is now one of the fastest growing KETO brands on the market! Launched in 2019, Genius Gourmet is now over $20 million and climbing. 
In this episode, Matt Kovacs, the President of Blaze PR, reconnects with his friend and client, Peter Vas Dias, and uncovers the many secrets and key findings from a lifetime of learning. 
https://www.geniusgourmet.com/
http://www.blazepr.com/
Origin story
Starting on Amazon
Incubation is a strategy
Finding the white space
Prove it to buyers
You can't buy reviews
Look for low barriers to entry or a void in the market
Outsourcing model
Innovate - never "me-too" products
Plan for hiring when scaling
Win on brand and flavor!
A look inside the Club channel / Costco
You better be ready
The Instacart secret
Pete Vas Dias: https://www.linkedin.com/in/peter-vas-dias-90abb7b/
Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Inspirational OR Intentional? How to Win in Grocery with Vendant Saboo and Mike Webber, Co-Founders, Frutero Ice Cream E142

With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So the questions are how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand?  Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.
Origin Story
Building a brand in the freezer
How do grocers look at their categories?
Trip driven
Hero
Basket builder
Inspirational
How intentional is the purchase?
What is the value of differentiation?
What category is ice cream?
Is Frutero an ice cream brand or a fruit brand?
What is a brand promise?
Commercial fruit production VS Frutero's
Key learnings ~ incremental growth outside of ice cream
How to attract new consumers
New flavors coming soon - you heard it here first!
Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/
Connect with Mike:  https://www.linkedin.com/in/mikedweber/
Frutero Ice Cream: https://www.fruteroicecream.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 142 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

”If It’s Not Cold, It’s Not Sold” with Christian Webb CEO, Electrolit and Matt Kovacs, President, Blaze PR E 141

The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors. 
These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand. 
Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.  
Origin Story
Premium brand based on science
Why C-store is the channel of choice
Compare c-store innovation with Amazon DTC
Impulse
Hyper-local
Reach
Volume
Partnerships
Gaming Industry
Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/
Electrolit: https://electrolit.com/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
Blaze PR: http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 141 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How To Get Your Delicious Product Distributed with Richard Byers, Division President Cash-Wa Distributors E140

Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!   
Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership. 
What's in a name? 
How does a distributor decide what products and brands to offer the marketplace?
30,000-foot view of the operation workflow 
Adding new brands and products ~ strategies ~ 
Category Managers
Consultants VS Salespeople
How many SKU's for the same food? 
Trends in food
Brand new Cash-Wa white-labeled product unveiled here for the first time!
Connect with Richard: https://www.linkedin.com/in/rbyers/
Cash-Wa: https://web.cashwa.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

The QSR Circular Economy with Jeff Kiesel, CEO Restaurant Technologies E139

In the uber-competitive QSR marketplace, restaurant owners face labor shortages, rising expenses, shrinking supply chains, and customers that expect the brand to "give back" to the community. Jeff Kiesel, the CEO of Restaurant Technologies, a QSR veteran, joins the Winning at Work podcast to discuss these trends and his mission to make safer, smarter sustainable kitchens.
Oil is the heart of any successful QSR operation, and now, thanks to RT's innovative partnerships and sustainability vision, it is reused as biodiesel for RTs fleet! 
The heart of QSR
Oil management 
QSR trends
automation
break-even point
labor
commodities
waste
eliminating the toughest jobs
hedging strategies
Broadline distribution 
The circular economy
From oil to biodiesel 
Jack Welch's influence 
Work from home strategies 
Connect with Jeff: https://www.linkedin.com/in/jeffkiesel/
Restaurant Technologies: https://www.rti-inc.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 139 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

DTC Challenger Brand Strategies with Daniel Doll, President and COO of SoapBox Soaps and Bushwick Kitchen and Matt Kovacs, President Blaze PR E138

Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness.  Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen.
Origin story
Democratized giving
Social mission
Own the brand NOT the manufacturing
Dissecting market data to expand product offerings - it's so simple it's genius! 
The infrastructure
Strategic partnerships that work
Why Daniel acquired Bushwick Kitchen
Know what you are good at
Premiumization
Maco-category trends
Connect with Daniel: https://www.linkedin.com/in/danieldoll/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
SoapBox Soap: https://www.soapboxsoaps.com/
Bushwick Kitchen: https://bushwickkitchen.com/
Blaze PR: - http://www.blazepr.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 138 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Making Scientific Advancements Practical and Accessible to All with Caroline Beckman, Founder and CEO, Nouri E137

Innovation for innovation's sake? Science for science's sake? When it comes to food and beverages, we answer these questions with a resounding NO! Advancements must be made practical and accessible for everyone.  Caroline Beckman is passionate about meeting the consumer where they are and loving them too much to leave them there. 
Origin story
Proud college dropout
She began her career early within consumer products with a focus on health and wellness
What is gut health?
What is the microbiome?
Nouri is on a "proactive health" mission
Published a scientific study
Owns the formula and research
Making Scientific innovations accessible to all
Prioritize spend
Know your COGS and have a great manufacturing partner
Know your market! 
Enter a market with a better product
Finding the right tension between growth and innovation - it can be a struggle
Connect with Caroline on LinkedIn: https://www.linkedin.com/in/caroline-beckman-66156645/
Nouri: https://dailynouri.com/
Watch for new products for first 1,000 days
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 137 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Influencer Marketing using Geo-Targeting with Martin Pamensky, CEO and President Simply Delish Desserts E136

Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need. 
Origin story
The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume. 
Stevia partnership
Geo-targeting
Influencer campaign
Art Photography
Online community with eye-popping recipes 
Mission - ending childhood hunger
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/
Simply Delish: https://simplydelish.net/
Recipes: WOW! https://simplydelish.net/grid/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Leading the Way into Upcycling and Regenerative Agriculture with Wayne Lutomski, President, FruitSmart E135

40% of food is wasted resulting in a $7 billion dollar loss each year. Meanwhile, Consumer brands are leading the effort to make sustainability a requirement within the supply chain. Farmers are adopting better practices such as regenerative agriculture, and companies like FruitSmart are upcycling food that isn't suited for retail. Combined, these efforts create a more sustainable food supply chain.  Get connected to your food and farmers with us today as Wayne gives us an introduction to the fascinating world of upcycling and farming.
Upcycling 
Trends in functional, gut health, and energy
What keeps farmers awake at night?
Harvest cycle
Weather
Inputs
Role consumer brands have in establishing sustainability 
Introduction to sustainability from the farmer's point of view (3 parts)
Regenerative agriculture (4 parts - focus on 2)
What is trending with consumers
The future of fruit
Wayne's vision
Connect with Wayne on LinkedIn: https://www.linkedin.com/in/waynelutomski/
FruitSmart, Inc: https://www.fruitsmart.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 135 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

How to Franchise Your Business with Brady Lee, COO, United Franchise Group E134

"Franchising is king!" There is a misconception that huge conglomerates own all their stores but in reality, many have opted to franchise the business to small business entrepreneurs. In this episode, I explore with Brady Lee, the positives and negatives of franchising and how to get started. 
Misconceptions
Liabilities
What is the magic # of stores, the gold standard of expansion goals?
Operational decisions
Trade-offs
Trending concepts
A good franchise must have these three elements
Connect with Brady on LinkedIn: https://www.linkedin.com/in/brady-lee-8748a781/
United Franchise Group: https://unitedfranchisegroup.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 134 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How to Scale Your Family Recipe Into A National Success with Jamie Valenti-Jordan, CEO at Catapult Commercialization Services E133

Welcome to food entrepreneurship! You have a great-tasting family recipe, and all your friends love your home-cooked masterpiece! Expanding to the farmer's market is a great first step, but are you prepared to solve the complex problems of a commercial kitchen and beyond because you can't produce enough product? Jamie Valenti Jordan is the perfect food expert to show all you home chefs how to scale the pet project into a scalable, commercial product. Curious about how much investment you need to make, Jamie covers that, too. What new food trends are on the way, tune in a find out! ( PS - millions of dollars are being pumped into this R&D project).
Origin story
Differentiation is the key
Trends in new product development
Commercial kitchens
The problem with scaling
The industrial supply chain
Regulations
A bonus conversation about Cellular Agriculture.
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/fvmh97c/
Catapult:  https://catapultserv.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 133 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

World’s First Plastic Negative Certified Plant Based Food Brand with Sadrah Schadel, CEO, No Evil Foods E132

In America, recycling is a massive failure. The low-value plastic which permeates seemingly every purchase is either buried or shipped elsewhere, but you can be sure it is still with us. 
No Evil Foods CEO, Sadrah Schadel shares just how difficult it is to remove plastic from the supply chain, and why they chose to become a plastic-negative company. 
Connect with Sadrah on LinkedIn: https://www.linkedin.com/in/sadrahschadel/
No Evil Foods: https://www.noevilfoods.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 132 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Disrupting the Commercial Chicken Industry with Christie Lagally, Founder and CEO of Rebellyous Foods E131

WARNING! ~ Red Pill Ahead~
The majority of our food supply is produced within an industrial ecosystem.  Industrial animal agriculture produces nearly $108 billion lbs. of animal meat annually. Chicken meat contributes $50 billion lbs. - nearly half of all the meat produced. In order to achieve this volume, chicken brands use contract chicken farmers and meat processors to raise and harvest millions and millions of chickens per year.  Within the industrial chicken ecosystem, there are human health issues, water and air pollution, and the living conditions for the chickens are disturbing on some farms.
Christie shares her origin story and how she blended her engineering background with her life's passion as an advocate into a single, laser-focused career to make plant-based chicken processing at scale to provide chicken processors a viable, alternative business opportunity. 
Origin story
Brand mission
Trends
The trouble with chicken
A light at the end of the tunnel
Mercy for Animals ~ Transfarmation, the non-profit helping farmers leave chicken harvesting for hemp and mushroom farming.  https://thetransfarmationproject.org/
Connect with Christie on LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Rebellyous Foods: https://rebellyous.com/
Seattle Food Tech ( the parent company ) - https://www.facebook.com/SeattleFoodTech/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 131 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Don’t Spend Another Dollar On Marketing Until You Do This with Jennifer Versacci, VP Marketing and Innovation, Schweid & Sons E130

Special first-time ordering discount code: Winningatwork15
Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in. 
If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
Journey: Awareness, Consideration, Conversion, Loyalty, Advocacy
Awareness strategies 
Success indicators: industry benchmarks
Consideration strategies
Value offerings, content, establish as an authority
Trial strategies
panel data
Loyalty and Advocacy
SWAG
Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/
Schweid & Sons: https://schweidandsons.com/
Special first-time ordering discount code: Winningatwork15
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 130 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Supply Chain Regenerative Farming with Zane Adams, Co-CEO FedUp Foods and Kevin Scott, the CPG expert E129

By now you have heard about regenerative farming, permaculture, and sustainable supply chains. The Biggest Little Farm movie showed us what a complete ecosystem looks like, and how it all works together. 
Today you will meet a mission-forward company that built a business around a similar mission. Zane Adams, Co-CEO of FedUp Foods joins me and Kevin Scott, the CPG expert to discuss their brand, Buchi, and their journey to find regenerative farmers for their supply chain.  
Connect with Zane on LinkedIn: https://www.linkedin.com/in/zane-kareem-adams-b2897929/
Buchi - https://www.drinkbuchi.com/
Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 129 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How To Scale A Science-Based Brand with Afif Ghannoum, CEO BIOHM Health and Matt Kovacs, President Blaze PR. E128

Consumers want science-backed functional products. It's not enough for your F&B product to taste good. It has to have health and wellness benefits. Are there unique challenges in growing a science-backed product? Matt Kovacs, the President of Blaze PR joins me with one of his clients, Afif Ghannoum, CEO of BIOHM Health to discuss his business strategy.
Connect with Afif on LinkedIn: https://www.linkedin.com/in/afifghannoum/
BIOHM Health - https://www.biohmhealth.com/
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/
BLAZE PR: http://www.blazepr.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 128 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How to Differentiate Your Brand and Find the Whitespace with Adamya Sharma, CEO and Founder of NEOPOP E127

Finding the whitespace in the market to carve out a niche is the first step to differentiating your brand.  What attributes do consumers want in an F&B brand? Will the consumer adopt your differentiation? Is it valuable to them?   
Do you think you can start something from scratch? Do you have a great concept? Could you enter the most competitive and cutthroat city in the world (I'm talking about you, NYC!)? Adamya answered yes to all three of those!
Connect with Adamya Sharma on LinkedIn: https://www.linkedin.com/in/adamyasharma/
NEOPOP: https://www.drinkneopop.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 127 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Agricultural Changes Coming to a Grocery Store Near You with Dirk Winkelmann, President Vanguard Direct E126

Consumers are disconnected from their food.  Farmers might as well live on Mars. For most Americans, we have no idea what it takes to deliver fresh fruit and vegetables. We simply show up at the grocery store and expect the food to be fresh and taste good. 
I am on a journey to change this! I have been looking for more Agriculture businesses to interview on the podcast and learn about the food system. Today Dirk Winkelmann, the President of Vanguard Direct, LLC joins me to discuss a summertime staple - the grape!
Business model
Roots not Seeds 
From planting to the first harvest - how long does it take to grow?
Field trials
The changes taking place in grocery
Connect with Dirk Winkelmann on LinkedIn:https://www.linkedin.com/in/dirk-winkelmann-a435b827/
Vanguard Direct: https://www.vanguardteam.com/en/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 126 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Never Do THIS When Building a Business with Legacy Food Storage CEO Phil Cox and Honeyville COO, Nathan Hyde E125

Phil Cox, the CEO of Legacy Food Storage, has a brilliant, straightforward approach to building a business through deal-making. He adheres to a few principles that guide him.  Phil makes this process seem so simple. His competitive advantage is HIS infrastructure and key partnerships. Now he can add additional businesses to his portfolio. I challenge all my friends and entrepreneurs out there to rethink their partnership agreements! 
Nathan Hyde, COO Honeyville, runs a multi-channel business comprising: Grain Milling, Tempsure, Private Label, Mixing and Blending, Formulation, and Distribution. As a 70+year-old business, Honeyville has the expertise and name recognition that Legacy Food Storage leverages for its sales and marketing campaign. Join us on a fascinating approach to business and learn never to make business deals like so many others do!  
And remember, NEVER CLOSE THE KIMONO!
Connect with Phil Cox on LinkedIn: He is a GHOST on socials - https://www.linkedin.com/company/legacy-food-storage/about/
Legacy Food Storage: https://www.legacyfoodstorage.com/
Connect with Nathan Hyde on LinkedIn: https://www.linkedin.com/in/nathan-hyde-30b6ab9a/
Honeyville: https://honeyville.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 125 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Culture Eats Strategy For Breakfast with Michael Kiolbassa, CEO Kiolbassa Smoked Meats E124

I tend to shy away from podcasts about culture and leadership as they drift into soft and fuzzy feelings and are light on facts and practicality. So for those reasons, I was hesitant to interview Michael Kiolbassa, President of Kiolbassa Smoked Meats, about this topic.  I am not too proud to admit that I was dead wrong! What you are about to hear is one man's personal journey into vulnerability, humility, and fear of failure which in turn created a profound and transformational moment throughout his company that catapulted Kiolbassa into 4X growth. Get ready.
Origin story
Business model - club and retail
He sensed he could be a better leader
Value-based leadership - Charlie Luck - https://www.kenan-flagler.unc.edu/news/values-based-leadership-in-family-business/
Ken Blanchard program - https://www.kenblanchard.com/
Great game of business - Jack Stack https://www.amazon.com/Great-Game-Business-Expanded-Updated/dp/0385348339
The scariest moment created the pivot point
Daring Greatly - Brene Brown https://brenebrown.com/book/daring-greatly/
Discovering WHY
Employees decided to solve the problems for him!
Links of love program - a tradition of giving https://kiolbassa.com/links-of-love/
Top grading https://topgrading.com/resources/topgrading-ebook/
"Culture Eats Strategy for Breakfast" is a Peter Druker quote https://strategiesforinfluence.com/peter-drucker-coaching-tips/
Connect with Michael Kiolbassa on LinkedIn: https://www.linkedin.com/in/michael-kiolbassa-666037a/
Kiolbassa: https://kiolbassa.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 124 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

June Food and Beverage Report with special guest Eric Schmitt, VP Rapids & Affiliates E123

Eric Schmitt, VP of Rapids and Affiliates, joins me to discuss the news and trends affecting the Foodservice / QSR space for June.  We cover the news so you don't have to!
Articles referenced here:
https://www.qsrmagazine.com/news/nekter-juice-bar-enters-doordashs-ghost-kitchen
https://fesmag.com/topics/the-latest-news/20297-smart-care-acquires-texas-service-agent
https://fesmag.com/topics/the-latest-news/20279-tech24-acquires-eighth-service-agent
Robotics in restaurant operations
https://www.fermag.com/articles/chick-fil-a-pilots-autonomous-delivery-robots-at-two-austin-locations/
https://www.fermag.com/articles/wing-zone-specs-robotics-in-all-future-restaurant-builds/
Being prepared for your first or next restaurant
https://www.fermag.com/articles/5-ways-to-help-dealers-amid-market-challenges/
General restaurant sales trends and inflationary pressure on QSR concepts
https://www.fermag.com/articles/positive-sales-growth-streak-continues-for-restaurants-despite-traffic-losses/
 
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eschmitt1/
Rapids: https://rapidswholesale.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 123 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

5 Strategic Growth Ideas with Lauren McNamara, Vice President & Assistant General Manager SunOpta. E 122

Lauren McNamara, the Vice President & Assistant General Manager SunOpta, walks us through the strategic process of expanding and scaling a food brand in today's chaotic environment. 
SunOpta - publicly traded on Nasdaq
The business model includes ingredients, co-manufacturing, private label, retail, and foodservice
Oat alternative dairy has advantages over Almond
5 growth strategies and ideas you MUST do when scaling a food manufacturing business
Expand on expertise
Partners
Time 
Supply Chain constraints and forecasting 
Talent
Consumer trends and sentiments 
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-mcnamara-3249424/
SunOpta: https://www.sunopta.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 122 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

People, Culture, Family and Foodservice. Oregon Fruit Branches Out with Paula Costa Bravo, VP Sales and Marketing E 121

Paula Costa Bravo's career arc extends from General Mills, Hersey's, and Kellogg's. These best-in-class brands taught her how to build a sustainable brand through customer and operator insights.  But her passion for people and culture lead her to Oregon Fruit Products where she combines all her talents to steer her company into new channels of growth.  Join me and Kevin Scott, the CPG expert, as we discover Paula's strategies to expand Oregon Fruit Products into Foodservice and beyond.
Connect with Paula: https://www.linkedin.com/in/paulacostabravo/
Oregon Fruit: https://www.oregonfruit.com/
Origin Story
Leveraging experts
Vision
Foodservice / Industrial
Influencing the team
Overcoming team reluctance
Priorities shifted during the pandemic
Connect with Kevin Scott - the CPG expert: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 121 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Disrupting the $100 Billion Corporate Catering and Events Category with Hungry’s Jeff Grass, CEO and Jon Ebner, NYC Market Leader E120

A culinary expert is passionate about cooking! The last thing they want to worry about is logistics, accounting, SAAS IT platforms, and sales. This is the genius behind HUNGRY's marketplace model connecting chefs to corporate catering gigs and events. 
Jeff Grass, the CEO and co-founder of HUNGRY, and Jon Ebner,  the NYC market leader, unpack how HUNGRY is disrupting the $100 billion marketplace and working to solve one of the biggest problems in America - starvation. 
Origin story
What exactly is HUNGRY and the HUNGRY Marketplace?
Business in a box
Chef Entrepreneurship
Leveraging commercial kitchens for better economics
The HUNGRY operating system
Fundraising
City growth and what's next for HUNGRY
Connect with Jeff Grass on LinkedIn: https://www.linkedin.com/in/jeffgrass/
Connect with Jon Ebner on LinkedIn: https://www.linkedin.com/in/jonebner/
HUNGRY: https://tryhungry.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 120 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE