Starting worlds away from the food industry as a bioengineer at UPenn, Mama Mancini’s CEO Adam Michaels joins me today and shares how he found his true passion and purpose in food.
We dissect consumer trends in the wake of recessionary pressures. As more people choose to eat at home over eating out and choose to buy private labels over branded ones, Mama Mancini's decision to be a one-stop shop in the deli is the right one.
Crack open a beer and enjoy this episode with Adam.
Italian heritage brand
“Grandma quality” - fresh, clean, eating
One-stop shop deli solution
Trends: Recessionary pressures
Branded vs. Private label
Mama Mancini’s winning categories in the QVC customer choice awards 2022: 🏆 Most Recommended Brand 🏆 Best Meatball 🏆 Best Sauce 🏆 Best Plant-Based Item
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!