jobTopia with Tony Moore

The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors. 
These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand. 
Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.  
Origin Story
Premium brand based on science
Why C-store is the channel of choice
Compare c-store innovation with Amazon DTC
Impulse
Hyper-local
Reach
Volume
Partnerships
Gaming Industry
Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/
Electrolit: https://electrolit.com/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
Blaze PR: http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 141 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!   
Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership. 
What's in a name? 
How does a distributor decide what products and brands to offer the marketplace?
30,000-foot view of the operation workflow 
Adding new brands and products ~ strategies ~ 
Category Managers
Consultants VS Salespeople
How many SKU's for the same food? 
Trends in food
Brand new Cash-Wa white-labeled product unveiled here for the first time!
Connect with Richard: https://www.linkedin.com/in/rbyers/
Cash-Wa: https://web.cashwa.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

In the uber-competitive QSR marketplace, restaurant owners face labor shortages, rising expenses, shrinking supply chains, and customers that expect the brand to "give back" to the community. Jeff Kiesel, the CEO of Restaurant Technologies, a QSR veteran, joins the Winning at Work podcast to discuss these trends and his mission to make safer, smarter sustainable kitchens.
Oil is the heart of any successful QSR operation, and now, thanks to RT's innovative partnerships and sustainability vision, it is reused as biodiesel for RTs fleet! 
The heart of QSR
Oil management 
QSR trends
automation
break-even point
labor
commodities
waste
eliminating the toughest jobs
hedging strategies
Broadline distribution 
The circular economy
From oil to biodiesel 
Jack Welch's influence 
Work from home strategies 
Connect with Jeff: https://www.linkedin.com/in/jeffkiesel/
Restaurant Technologies: https://www.rti-inc.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 139 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness.  Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen.
Origin story
Democratized giving
Social mission
Own the brand NOT the manufacturing
Dissecting market data to expand product offerings - it's so simple it's genius! 
The infrastructure
Strategic partnerships that work
Why Daniel acquired Bushwick Kitchen
Know what you are good at
Premiumization
Maco-category trends
Connect with Daniel: https://www.linkedin.com/in/danieldoll/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
SoapBox Soap: https://www.soapboxsoaps.com/
Bushwick Kitchen: https://bushwickkitchen.com/
Blaze PR: - http://www.blazepr.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 138 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Innovation for innovation's sake? Science for science's sake? When it comes to food and beverages, we answer these questions with a resounding NO! Advancements must be made practical and accessible for everyone.  Caroline Beckman is passionate about meeting the consumer where they are and loving them too much to leave them there. 
Origin story
Proud college dropout
She began her career early within consumer products with a focus on health and wellness
What is gut health?
What is the microbiome?
Nouri is on a "proactive health" mission
Published a scientific study
Owns the formula and research
Making Scientific innovations accessible to all
Prioritize spend
Know your COGS and have a great manufacturing partner
Know your market! 
Enter a market with a better product
Finding the right tension between growth and innovation - it can be a struggle
Connect with Caroline on LinkedIn: https://www.linkedin.com/in/caroline-beckman-66156645/
Nouri: https://dailynouri.com/
Watch for new products for first 1,000 days
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 137 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need. 
Origin story
The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume. 
Stevia partnership
Geo-targeting
Influencer campaign
Art Photography
Online community with eye-popping recipes 
Mission - ending childhood hunger
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/
Simply Delish: https://simplydelish.net/
Recipes: WOW! https://simplydelish.net/grid/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

40% of food is wasted resulting in a $7 billion dollar loss each year. Meanwhile, Consumer brands are leading the effort to make sustainability a requirement within the supply chain. Farmers are adopting better practices such as regenerative agriculture, and companies like FruitSmart are upcycling food that isn't suited for retail. Combined, these efforts create a more sustainable food supply chain.  Get connected to your food and farmers with us today as Wayne gives us an introduction to the fascinating world of upcycling and farming.
Upcycling 
Trends in functional, gut health, and energy
What keeps farmers awake at night?
Harvest cycle
Weather
Inputs
Role consumer brands have in establishing sustainability 
Introduction to sustainability from the farmer's point of view (3 parts)
Regenerative agriculture (4 parts - focus on 2)
What is trending with consumers
The future of fruit
Wayne's vision
Connect with Wayne on LinkedIn: https://www.linkedin.com/in/waynelutomski/
FruitSmart, Inc: https://www.fruitsmart.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 135 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

"Franchising is king!" There is a misconception that huge conglomerates own all their stores but in reality, many have opted to franchise the business to small business entrepreneurs. In this episode, I explore with Brady Lee, the positives and negatives of franchising and how to get started. 
Misconceptions
Liabilities
What is the magic # of stores, the gold standard of expansion goals?
Operational decisions
Trade-offs
Trending concepts
A good franchise must have these three elements
Connect with Brady on LinkedIn: https://www.linkedin.com/in/brady-lee-8748a781/
United Franchise Group: https://unitedfranchisegroup.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 134 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE