jobTopia with Tony Moore

Welcome to food entrepreneurship! You have a great-tasting family recipe, and all your friends love your home-cooked masterpiece! Expanding to the farmer's market is a great first step, but are you prepared to solve the complex problems of a commercial kitchen and beyond because you can't produce enough product? Jamie Valenti Jordan is the perfect food expert to show all you home chefs how to scale the pet project into a scalable, commercial product. Curious about how much investment you need to make, Jamie covers that, too. What new food trends are on the way, tune in a find out! ( PS - millions of dollars are being pumped into this R&D project).
Origin story
Differentiation is the key
Trends in new product development
Commercial kitchens
The problem with scaling
The industrial supply chain
Regulations
A bonus conversation about Cellular Agriculture.
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 133 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

In America, recycling is a massive failure. The low-value plastic which permeates seemingly every purchase is either buried or shipped elsewhere, but you can be sure it is still with us. 
No Evil Foods CEO, Sadrah Schadel shares just how difficult it is to remove plastic from the supply chain, and why they chose to become a plastic-negative company. 
Connect with Sadrah on LinkedIn: https://www.linkedin.com/in/sadrahschadel/
No Evil Foods: https://www.noevilfoods.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 132 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

WARNING! ~ Red Pill Ahead~
The majority of our food supply is produced within an industrial ecosystem.  Industrial animal agriculture produces nearly $108 billion lbs. of animal meat annually. Chicken meat contributes $50 billion lbs. - nearly half of all the meat produced. In order to achieve this volume, chicken brands use contract chicken farmers and meat processors to raise and harvest millions and millions of chickens per year.  Within the industrial chicken ecosystem, there are human health issues, water and air pollution, and the living conditions for the chickens are disturbing on some farms.
Christie shares her origin story and how she blended her engineering background with her life's passion as an advocate into a single, laser-focused career to make plant-based chicken processing at scale to provide chicken processors a viable, alternative business opportunity. 
Origin story
Brand mission
Trends
The trouble with chicken
A light at the end of the tunnel
Mercy for Animals ~ Transfarmation, the non-profit helping farmers leave chicken harvesting for hemp and mushroom farming.  https://thetransfarmationproject.org/
Connect with Christie on LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Rebellyous Foods: https://rebellyous.com/
Seattle Food Tech ( the parent company ) - https://www.facebook.com/SeattleFoodTech/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 131 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Special first-time ordering discount code: Winningatwork15
Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in. 
If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
Journey: Awareness, Consideration, Conversion, Loyalty, Advocacy
Awareness strategies 
Success indicators: industry benchmarks
Consideration strategies
Value offerings, content, establish as an authority
Trial strategies
panel data
Loyalty and Advocacy
SWAG
Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/
Schweid & Sons: https://schweidandsons.com/
Special first-time ordering discount code: Winningatwork15
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 130 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

By now you have heard about regenerative farming, permaculture, and sustainable supply chains. The Biggest Little Farm movie showed us what a complete ecosystem looks like, and how it all works together. 
Today you will meet a mission-forward company that built a business around a similar mission. Zane Adams, Co-CEO of FedUp Foods joins me and Kevin Scott, the CPG expert to discuss their brand, Buchi, and their journey to find regenerative farmers for their supply chain.  
Connect with Zane on LinkedIn: https://www.linkedin.com/in/zane-kareem-adams-b2897929/
Buchi - https://www.drinkbuchi.com/
Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 129 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Consumers want science-backed functional products. It's not enough for your F&B product to taste good. It has to have health and wellness benefits. Are there unique challenges in growing a science-backed product? Matt Kovacs, the President of Blaze PR joins me with one of his clients, Afif Ghannoum, CEO of BIOHM Health to discuss his business strategy.
Connect with Afif on LinkedIn: https://www.linkedin.com/in/afifghannoum/
BIOHM Health - https://www.biohmhealth.com/
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/
BLAZE PR: http://www.blazepr.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 128 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Finding the whitespace in the market to carve out a niche is the first step to differentiating your brand.  What attributes do consumers want in an F&B brand? Will the consumer adopt your differentiation? Is it valuable to them?   
Do you think you can start something from scratch? Do you have a great concept? Could you enter the most competitive and cutthroat city in the world (I'm talking about you, NYC!)? Adamya answered yes to all three of those!
Connect with Adamya Sharma on LinkedIn: https://www.linkedin.com/in/adamyasharma/
NEOPOP: https://www.drinkneopop.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 127 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Consumers are disconnected from their food.  Farmers might as well live on Mars. For most Americans, we have no idea what it takes to deliver fresh fruit and vegetables. We simply show up at the grocery store and expect the food to be fresh and taste good. 
I am on a journey to change this! I have been looking for more Agriculture businesses to interview on the podcast and learn about the food system. Today Dirk Winkelmann, the President of Vanguard Direct, LLC joins me to discuss a summertime staple - the grape!
Business model
Roots not Seeds 
From planting to the first harvest - how long does it take to grow?
Field trials
The changes taking place in grocery
Connect with Dirk Winkelmann on LinkedIn:https://www.linkedin.com/in/dirk-winkelmann-a435b827/
Vanguard Direct: https://www.vanguardteam.com/en/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 126 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE