Episodes
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
New food tech for food and beverage and CPG brands! Jordan Tetrick joins us today and explains why it is time to reimagine the sales process.
Welcome to the Winning at Work podcast. Today we are exploring the cutting-edge world of food tech and its transformative impact on food and beverage, as well as CPG brands. Join us as we sit down with the visionary Jordan Tetrick, who sheds light on the urgent need to reimagine the sales process. Discover the game-changing “Satellite platform”, where dynamic sell-sheets are "reimagined" to streamline your product selling experience with one link – complete with the right content and up-to-date information.
Uncover why a founder's pitch is preferred in today's competitive landscape. Jordan introduces a fresh approach to dealing with customized sell sheets, promotions, and samples, taking your brand to new heights. Tune in to learn invaluable insights on how to stand out from the crowd and captivate buyers with innovations that will shape the future of food and beverage marketing.
Season 3, Episode 44:
Satellite:
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Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
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Friday Jul 21, 2023
Friday Jul 21, 2023
Lobsters are big business and Luke's is a dominant player in the seafood category. Learn how they are growing retail and foodservice with Adam Laite.
Market price fluctuations
June and July into September are ideal for harvesting
Lobsters prefer colder water and are migrating North
22 Shacks (restaurants ) from 600-1,500 sq/ft
25,000- 40,000 lbs. of lobster processed a day in season
Benihana Supplier of the Year -2022
Whole Foods Supplier of the Year – 2018
Adam explains his old-school sales philosophy
You should be proud of your product and be proud to be in sales
“How come you haven’t bought anything from us. We talk all the time.”
Where to find a Shack near you
Season 3, Episode 43:
Luke's Lobster:
Website
Linkedin
Facebook
Twitter
Instagram
Youtube
Pinterest
Connect with Adam
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
Foodies - this is a lightly sweet snack for on-the-go that is fun, filling, and low in calories. Founder, Michael Rosenzweig, shares his start-up story and his journey into consumer and brand awareness as he ventures into making Pac Pac Snack retail ready for large-scale distribution. Learn from Michael's steps and discover how to find your brand's fit/category.
Pac Pac Snacks
Based on a Japanese herb – Konjac – a starchy jam
Like a gummy snack
Vision for the brand
What channels can Pac Pac be found
Independent retailers
Boba Shops
Hotel lobbies
What is working to gain consumer awareness?
Advice – always be selling
Season 3, Episode 42:
Pac Pac Snacks:
Website
Linkedin
Facebook
Instagram
Pinterest
Connect with Michael
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Friday Jul 14, 2023
Friday Jul 14, 2023
The most exciting and innovative food-tech discovery is here. Looking for something to do to help solve the plastic problem? 1. listen to this episode. 2. Share this episode. 3. Stick around to the end for Aaron's call to action.
StrawFish
Pacific Garbage Patch – 2X the size of Texas? Are you kidding me?
Straws and Cutlery are the primary offerings for StrawFish – but here are more products in the works.
500 million single-use straws are used a day – 100 billion a year – just straws!
Explains the process to convert marine waste into straws.
What is the attitude of buyers when selling StrawFish - there is so much greenwashing – they are skeptical – this is the biggest hurdle
Educating the marketplace is the second largest challenge – to help teams make the right choice
2023 has seen StrawFish aligning with more channel partners, brokers, and distributors
The Cruise industry is open to innovation
Royal Caribbean has partnered with StrawFish
What can consumers do?
Be an ambassador!
StrawFish champions the best ideas that are honest and true and are kept in the “toolKit” on their website
Call To Action!
Season 3, Episode 41:
Strawfish:
Website
Linkedin
Facebook
Instagram
Blog
Connect with Aaron
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Friday Jul 07, 2023
Friday Jul 07, 2023
Alison Patt, the CEO of Thomas Cuisine, joins me to discuss the sales and marketing culture that has propelled them into a large regional food service provider. This important conversation must be bookmarked and added to 'the power of culture' conversation being had across boardrooms and living rooms. Enjoy this gem of an episode!
Now in 12 states – large regional player
100 partner organizations
REAL food: clean, healthy – food is kept in the refrigerator, not the freezer!
More knives VS scissors
22 million meals a year – 22 million opportunities a year
SMART growth – it’s not about how fast you expand.
Growth is a noble goal. Not growth for growth’s sake.
Never use the word vendor!
The organization has to be aligned with “who are we” before you create a sales and marketing program
Sales must tell the story and be able to determine what is an aligned partner.
Sales is a team sport – you can’t export this function to 3 people – you won’t be as successful
Her CFO and VP HR are in sales!
What value do you bring? Is it more than just food?
Operations does such a great job that it results in new leads and referrals.
Say NO to wrong business
Personal philosophy – stop selling, stop pitching and really take the time to understand what a win looks like for them. If you can’t give them what they want, you have one shot to be.
How she hires and onboards people
Sales training
Know where to put your time
Where are the pools of the best leads?
How do you celebrate wins?
Season 3, Episode 40:
Thomas Cuisine:
Website
Linkedin
Facebook
Youtube
Instagram
Twitter
Connect with Alison
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Wednesday Jul 05, 2023
Wednesday Jul 05, 2023
Discover a new food-tech platform that combines recipe creators and brands into one easy-to-navigate website. Bill Staley, the Founder, joins me with his operations manager, Pooja Parikh.
Founder Story of Foodsocial.io
A community platform for creators to share recipes and meal plans with contextual marketing and ad placement for brands and creators.
How is this platform different for creators? Long-term benefits and better payouts.
For users, it’s free!
The community helps connect people that are remote.
Revenue model
Community Model – a huge pillar!
How do they attract brands and creators
Creators get exploited in the traditional platforms, so they are skeptical as they have been mistreated.
Livestreaming ideas
App on the way!
Season 3, Episode 39:
FoodSocial:
Website
Linkedin
Facebook
Youtube
Instagram
Twitter
Pinterest
Connect with Bill Staley
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Friday Jun 30, 2023
Friday Jun 30, 2023
Welcome to another insightful episode on W@W. In today's episode, we delve into a long-overdue trend in the food industry: Food as Medicine. We all know the importance of eating fresh, less processed food for better health, but making healthy choices can be challenging. What if we could build a hospitality company centered around these principles? Joining us today is David Lanci, the CEO of Nexdine, who shares his vision and passion for Food as Medicine and discusses why "Value-Based Care" will shape the future of food.
Founder's Story - Everyone is a Foodie: David Lanci shares the inspiration behind Nexdine's revolutionary approach to food service and why the concept of Food as Medicine is vital. Discover how being a foodie at heart laid the foundation for creating a company that prioritizes the health and well-being of its customers.
Business Footprint - Each Facility as an Independent Restaurant: Learn how Nexdine's unique business model treats each facility as an independent restaurant, catering to the specific needs and preferences of the communities they serve. Find out how this approach fosters strong connections and personalized experiences for customers.
Exciting Segment - Senior Living: David expresses his excitement about working in the senior living sector, where administrators share a mission-driven approach and align with Nexdine's core values. Discover how the Food as Medicine concept brings positive change to the lives of seniors in these communities.
Creating a Food as Medicine "System" and Overcoming Obstacles: Explore the challenges faced in implementing a Food as Medicine "system" and how Nexdine overcame barriers to prioritize fresh, healthy foods over processed alternatives. Learn about their acquisition of Simplex Health, a Medical Nutrition Therapy company, and its integration into their approach.
Value-Based Care and the Impact on Insurance and Self-Insured Companies: Understand how Value-Based Care is transforming healthcare and how Nexdine's Food as Medicine aligns with this transformative shift. Discover how pending legislation will mandate positive changes in care, paving the way for the future of food services.
The Importance of Buying Local: Find out why Nexdine is committed to supporting local communities by buying local whenever possible. Learn about the benefits of sourcing fresh ingredients from local farmers and producers.
A Holistic Approach to the Dining Experience - Exploring 19 Dimensions: Explore the comprehensive dimensions of Nexdine's holistic dining experience, which goes beyond the food itself. Discover how ambiance, service, and social interaction contribute to customers' overall well-being.
Setting the Blueprint and Goals - The Role of Culture: Learn how Nexdine's strong company culture sets the blueprint and goals for their Food as Medicine approach. Discover the crucial role culture plays in fostering openness, collaboration, and innovation within the company.
Philosophy - Doing the Right Thing: David shares Nexdine's philosophy, where doing the right thing doesn't always cost more. Uncover how investing in health and well-being is a cost-effective strategy in the long run.
Lanci-isms - Valuing Team Members: Explore David Lanci's unique "Lanci-isms," including the importance of valuing team members on their way in and their way out of the company. Discover how Nexdine pays bonuses to employees who have left the company as a token of gratitude.
Tune in to gain insights into the transformative power of Food as Medicine and how Nexdine is shaping the future of food services with a passion for health and wellness.
Connecting with Nexdine
Season 3, Episode 39:
NEXDINE:
Website
Linkedin
Facebook
Instagram
Twitter
Youtube
Connect with David Lanci
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Hey coffee lovers and foodies. Discover what makes the Kona Coffee Belt unique and why Joanie Wynn and her husband moved to Hawaii, bought a coffee farm, and now sell directly to consumers the richest-tasting coffee in the world.
Kona Earth
Micro-roasted
100% Kona coffee
Founder’s Story
Arabica bean (Kona Tipica)
Harvesting – all hand-picked. Only ripe cherries are picked.
September – March, 5-7 rounds of picking
Challenges with CBB pests and CLR leaf rust
Production
Wet milled, then dried and raked over several days to dry, then dry milled, then green coffee is sold at wholesale, or roast it yourself.
Drying specifications 9-12% moisture content
Flavor Profiles
The Kona region
30 miles long, 2 miles wide
300 feet - 2,000+ elevation
Each farm finds what works in its location.
Challenges facing Kona Coffee Farmers
Labeling clarity laws
Season 3, Episode 38:
Kona Earth Coffee:
Website
Linkedin
Facebook
Instagram
Yelp
Connect with Joanie Wynn
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP





