jobTopia with Tony Moore
It's better to ride a trend than bet against it - a famous investor once said. Join me each week as I interview executives to discover industry trends and the future of work.
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Episodes
Friday Jun 23, 2023
Friday Jun 23, 2023
Foodies and Founders - this episode is packed! Prabal uncovers the problem with traditional snacking and upends the jerky market with an offering of juicy, chicken jerky (don't tell the guys they market this for women!). His entrepreneurial wisdom points out the different business strategies if you are a small business or a start-up. I know you will devour this episode faster than a fresh pouch of spicey jerky!
What’s behind the name?
Brand VS Product – the Brand has a mission to inspire a certain outcome
How can we make an offering in the protein space for women that aids in constructing a new food system that is accessible to all people and addresses the needs of the future of this world
What is wrong with the healthy snack category? Natural isn’t leading the snack category because the products aren’t tasty and people go back to carbs and sugar.
We made something healthy, packed full of energy with low carbs and low sugar that is delicious.
How did you get into 5,000 retail in less than two years?
Put the needs of others first, rather than approaching people with your agenda
Buyers want to drive their category
Retail ready day one
Early buyers that took a chance are benefitting
Staying on shelf is extremely complex
Know what value you bring to the retailer
You need to have unshakable confidence in your product
There are different paths to success
You have to understand if you are building a small business or a start-up.
You have to validate the positioning of your product
How do I generate demand and awareness to drive consumers to look for this brand in a scrappy way
Question traditional thinking
Resilience is key! Believe in what you are doing.
Season 3, Episode 37:
Brave Good Kind:
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Connect with Prabal Chaudhri
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Thursday Jun 22, 2023
Thursday Jun 22, 2023
JJ Jaxon joins me to discuss his founder's story and how he and his wife, Catherine, are solving the food allergy problem with their retail snack for infants and toddlers.
Dr. Gideon Lack groundbreaking work - LEAP learning early about peanut allergies.
The Founder Story behind Mission Mighty Me.
Taste developed around the infant palate.
Statistics
Solving the biggest challenges in DTC – no one is walking past your website
Knowing your target audience – ICP – MMM is the new mom community.
New moms research about 70% of products they buy
Where do they get their information? Who do they trust?
Balancing functional and nutritional marketing messages to not appear too medical
Expo West
Season 3, Episode 36:
Mission MightMe:
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Connect with JJ Jaxon
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Friday Jun 16, 2023
Friday Jun 16, 2023
Dr. Andrew Hemmen AKA "Doctor Andy" has created a revolutionary energy drink that produces dopamine. Tune in to discover how this is possible, where to sample it, and more from his founder's journey from Doctor to Beverage entrepreneur.
Beyond Energy
Mucuna, L-dopa, Amino Acids
3 SKUs Dark Berry, Mango, Blood Orange
Medicinal uses
In KC market
Aggressive marketing
Has a few big retailers lined up
Go to the website and check out this emerging energy brand
Season 3, Episode 35:
BeyondEnergy:
Website
Linkedin
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Instagram
Youtube
Connect with Dr Andrew Hemmen
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Amir Sabetian, CEO of Squeeze In, brings his executive experience from California Pizza Kitchen, Steak and Shake, and ZPizza International to discuss his breakfast and lunch concept and how he plans to scale this through franchising.
Squeeze In Restaurant Brand
West Coast Breakfast and Lunch
Plans to expand to 100 locations
Brought in industry best practices
Cut down the menu
Time and motion studies in the front and back off the house
Benefiting from the big boys in restaurants
Knowing what’s working for other brands and what’s not
Sat/Sun does 55% for the week – so there is a need to turn tables faster
You have to make money – it’s a business!
Having a nice brand that breaks even isn’t going to attract investors.
The expansion plan
Using a sophisticated training model for every
Can you help people grow into a hospitality career?
Demonstrate care – don’t just say ‘we care’
Innovations – loyalty programs!
Season 3, Episode 34:
Squeeze In:
Website
Linkedin
Facebook
Instagram
Twitter
Youtube
Connect with Amir
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
Friday Jun 09, 2023
Friday Jun 09, 2023
Brass Roots CEO Aaron Gailmor joins me today to unveil the Sacha Inchi Seed from Peru and shares the how he and his team keep the brand moving off the shelf.
His Shark Tank experience
That Suit is money!
The Sacha Inchi Seed – functional benefits and the Impact on the Environment
Sourced from Peru and SE Asia, Thailand, and Laos with no irrigation needed! VS Almonds which require massive amounts of water
Retail strategies, Packaging
Footprint – Sprouts nationally and Whole Foods regionally
Whole Food's story is the success story they want to replicate
You have 6-9 month to show growth in sales and gross margin for the store than the bottom 20%
You can sell at full price and discounted (trial and repurchases)
Getting access to data – setting expectations and goals from the beginning
Best thing you can do retail – get as much real estate as possible – an end cap is the Holy Grail
go to corporate to get “off shelf”
Use brand ambassadors – customers perhaps – samplings at the store and build a relationship with the managers of the category
Field service teams VS ambassadors and can you manage them
Micro-influencers
Get them to do what they love – they will be more engaged naturally and you will retain them
Ideas on advertising – Instagram customer acquisition – but at a certain point, its harder to target your audience.
Top of the funnel – brand awareness in social media
Season 3, Episode 33:
Brass Roots:
Website
Linkedin
Facebook
Instagram
TikTok
Pinterest
Youtube
Connect with Aaron
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
What is upcycling? Why should you support brands in this category? Millions of tons of food representing countless hours of human labor and "inputs" are wasted each year. Anna Hammond explains the story and operation behind Matriark Foods on Winning at Work today.
33 million tons of vegetables never make it to the table and millions never make it off the farm
Upcycling vegetable solutions for foodservice channels – Compass, Sodexo, Guggenheimer, Harvest Table, and Vizient
Retail – targeted NE launch with Whole Foods with 3 pasta sauce SKUs
Working with a food manufacturer who is “wasting” and “can’t use” 3 million pounds of tomatoes because they are too big or small or soft or hard.
Disrupting this point in the manufacturing cycle makes the biggest impact because of the inputs
Upcycling misconceptions: upcycling is not recycling
Getting into Wholefoods story
Sampling at store
Loves the hungry teenager
Targeted ads and SEO
Amazon
Misfits
Imperfect
Hive
Use Dirty Hands broker
Build relationships with WF store managers
Season 3, Episode 32:
Matriark Foods:
Website
Linkedin
Facebook
Instagram
Twitter
Connect with Anna
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
Friday Jun 02, 2023
Friday Jun 02, 2023
Aquafarming is about replicating the complex ecosystem mother nature created. Get ready for a deep dive into the world of premium fish farming, and discover James Arthur, co-Founder of Seatopia, and his mission to bring the world's healthiest and cleanest fish to your doorstep.
Seatopia DTC aquaculture
Highest-grade fish on the market
Mitigate pressure from
From 15 fish they create 1 million fish
Consumers are demanding better farming practices in aquaculture as they do in land-based farming
Do you care what your food eats? If so, you care about your seafood.
Certified mercury safe, no DDT or micro-plastics
Integrated multi-trophic environment
Does not run his own fish farm anymore
Attracting consumers
Strong lifetime value with core customers
Speak to audiences who car about their food
Social strategy
Lunar and earth cycles
Season 3, Episode 31
Seatopia:
Website
Facebook
Instagram
Youtube
Pinterest
Linkedin
Linkpop
Connect with James
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
Friday May 26, 2023
Friday May 26, 2023
Amy Closson is the CEO and founder of the amazing cupcake brand you might have seen on Cup Cake Wars. She is the #1 bakery in Austin, TX. She had also had enough after 10 years and sold the business! Baking from scratch is a grind! But that is not the end of the story. Why did she rebuy the brand in 2 years? What had she learned? How will she expand the business? Tune in to her this unusual, yet profound story.
Unusual founder story at Cupprimo
New approach to business after her sabbatical
Open other outlets using a branding model VS franchising
$1 million in cupcake products – made from scratch each day
The front of the house and back of the house operation
Redefining busy like 4,000 cupcakes a day busy
Good ideas cause out of problem solving
New sprinkles line going into retail
Production and packaging and supply chain is relatively simple, and the margins are high
In store merchandise including a kids book series
Its tough to innovate when you are so busy in the back of the house
Foodservice operators run short of strategy time
Season 3, Episode 30:
Cupprimo:
Website
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Instagram
Tik Tok
Connect with Amy
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE