jobTopia with Tony Moore
Executive insights, trends, innovations, and business strategies in a free-flowing, bite-sized format.
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Episodes
Friday Jun 02, 2023
Friday Jun 02, 2023
Aquafarming is about replicating the complex ecosystem mother nature created. Get ready for a deep dive into the world of premium fish farming, and discover James Arthur, co-Founder of Seatopia, and his mission to bring the world's healthiest and cleanest fish to your doorstep.
Seatopia DTC aquaculture
Highest-grade fish on the market
Mitigate pressure from
From 15 fish they create 1 million fish
Consumers are demanding better farming practices in aquaculture as they do in land-based farming
Do you care what your food eats? If so, you care about your seafood.
Certified mercury safe, no DDT or micro-plastics
Integrated multi-trophic environment
Does not run his own fish farm anymore
Attracting consumers
Strong lifetime value with core customers
Speak to audiences who car about their food
Social strategy
Lunar and earth cycles
Season 3, Episode 31
Seatopia:
Website
Facebook
Instagram
Youtube
Pinterest
Linkedin
Linkpop
Connect with James
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday May 26, 2023
Friday May 26, 2023
Amy Closson is the CEO and founder of the amazing cupcake brand you might have seen on Cup Cake Wars. She is the #1 bakery in Austin, TX. She had also had enough after 10 years and sold the business! Baking from scratch is a grind! But that is not the end of the story. Why did she rebuy the brand in 2 years? What had she learned? How will she expand the business? Tune in to her this unusual, yet profound story.
Unusual founder story at Cupprimo
New approach to business after her sabbatical
Open other outlets using a branding model VS franchising
$1 million in cupcake products – made from scratch each day
The front of the house and back of the house operation
Redefining busy like 4,000 cupcakes a day busy
Good ideas cause out of problem solving
New sprinkles line going into retail
Production and packaging and supply chain is relatively simple, and the margins are high
In store merchandise including a kids book series
Its tough to innovate when you are so busy in the back of the house
Foodservice operators run short of strategy time
Season 3, Episode 30:
Cupprimo:
Website
Linkedin
Facebook
Instagram
Tik Tok
Connect with Amy
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Wednesday May 24, 2023
Wednesday May 24, 2023
Nancy Garrison, Co-Founder of Garrison Brothers Distillery joins me today from Texas to unveil her newest passion, a Bourbon Whiskey inspired for women, Honey Dew. Discover how she reaches and teaches women how to experience bourbon and GB's process for making Texas-style spirits! Stay tuned for a live stream with Nancy and a female beekeeper.
Women have been led to believe that only some spirits are for them
Whiskey is a broad category, bourbon is a specific type of whiskey
Bourbon is the American whiskey, the highest-regulated spirit
The new oak barrel provides the bourbon with the sweetness and color
Wheat, not Rye
Add in rain collected on the farm to bring the proof down to 80
Central Texas and Burleson Honey partnership
A healthy family competition with Nancy and Dan Garrison
Cocktails? An old-fashion or add a splash of citrus but she prefers it ‘neat’
Marketing approach – starts with meeting the women in person and start the discussion
Women like to support women
Lady Bird Johnson Tribute
Community giving “good bourbon can change the world” public charity
Honeybees and the lack of women bee-keepers
https://www.instagram.com/queenbeegarrison/
Season 3, Episode 29
Garrison Brothers:
Website
LinkedIn
Instagram
Twitter
Facebook
Facebook
Connect with Nancy
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
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Friday May 19, 2023
Friday May 19, 2023
I welcome in Jason Reposa, CEO of Good Feels, a cannabis beverage brand. Jason is my first founder in this category, so he gets peppered with a round of questions from me, a novice. There were so many questions that I wanted to ask, but didn't have time, so stay tuned for a live stream on Linkedin in the coming weeks.
Cannabis regulation, so why work in this category?
High risk ~ high reward
The big moat around your product
RTD Seltzer 4 flavors +1 seasonal – treat it like a brewery.
Beverage enhancer – innovation winner
You need a low-dose product, so you feel relaxed – titration to get up to the level
Solved the control issue with the dropped
You can infuse anything that is water-based
Customer base – wellness-focused consumers: sleep, pain management, or anxiety aliments
Wholesale, DTC, B2B2C model
Its all about engagement, you have to show up and be at events – started an events newsletter
Brokerage/distribution model – self-distribution – now a new business opportunity
Sample strategy - pop-ups with un-infused beverage
Investor environment
Seat-to-sale tracking – Metrc tracks everything – seed to sale
No data insights
Programmatic VS the high cost of labor for in-store sampling
Season 3, Episode 28
Good Feels:
Website
LinkedIn
Instagram
Facebook
Connect with Jason
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Wednesday May 17, 2023
Wednesday May 17, 2023
Julie Swift, Foodservice expert and founder of Foodservice Women’s Alliance (FWA) joins me today as we discuss practical growth strategies to expand your foodservice business. Julie is well-known throughout the industry, highly respected, and owns her own consultancy.
The pandemic created a share stealing window, brand loyalty window, and accelerated digital and social media window
What solutions can we bring to foodservice operators is the focus now and starting from this point, food manufacturers are creating strategies based on this.
How to approach leadership and have these conversations. You will uncover so many obstacles and guardrails. “We can’t do this (for the operator)” or “Jill or Joe will never go for that idea (for the operator)”.
Better to start in Foodservice or Retail?
Start in the boardroom with all the insights out in the open
The biggest competition is not “out there,” it’s on the board.
Example of how to go to market with sustainable seafood – target non-commercial.
There is no reverse for plant-based food.
Students in college give us a great window into the future.
Season 3, Episode 27
Foodservice Women’s Alliance:
Website
LinkedIn
Get Involved!
Connect with Julie
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
Friday May 12, 2023
Friday May 12, 2023
What is craft beef? What is the dry-aging process? Why do cattle ranchers finish with a grain diet? How do you grow and scale a beef operation? I had so many questions for Jeff Smith that he has agreed to come back for a live stream Q&A on butchering. I am excited for everyone to meet Jeff and learn about this amazing cattle farm and sample a dry-aged steak. You can seriously taste the difference!
Colorado Craft Beef
Origin Story
1913 Cattle Ranch
Foodie insights
DTC luxury brand
Cattle on Grass, old school feed yard, horseback, cattle nutrition
21-day aged – half a steer – commercial space cannot do this – enzymatic process, not watered down taste. More earthy, nutty flavor, less water, getting a more tender flavorful piece of meat. Commercial meat can lose up to 50% yield after smoking and trimming and with CCB, yields are around 75%.
4-6 months to finish a cow with a grain finish diet and switch the flavor profile of the fat to the buttery, nutty VS wild meat flavor.
Fat Cap theory
450 lbs. finished meat per cow - roughly
½ of this burger
25-30 lbs. of ribeye
4 lbs. of flat iron
Business model
90% DTC
10% food service
Dan Hart – Restauranteur
The sales model of the food service/chef determines if CCB will be a good fit for the business
Partnering with KETO and Carnivore influencers and other brands – best marketing strategy
Frustrations with FedEx and shipping rates up 50%
How do they handle shipping into hot regions like Phoenix
They are naturally genuine and authentic ranchers and don’t have to work socials to be different
2023 plans – special announcement – TBD
600,00 cows a week are harvested in the USA
2,000,000 pigs a week
2 billion checks a year
Sirloin VS Ribeye
Season 3, Episode 26
Colorado Craft Beef:
Website
LinkedIn
Youtube
Instagram
Twitter
Facebook
Connect with Jeff
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
Wednesday May 10, 2023
Wednesday May 10, 2023
I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen.
Origin story of Mary’s Gone Crackers
Good for you category + loads of flavor
Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z
Numerator – tracks brick-and-mortar retail sales & online sales & who is buying
Marketing and Sales team makeup
Building more than a brand
Trends – good for you and new international flavors are sweets
Launching new flavors – taste testing, surveys
Rapid Fire
Season 3, Episode 26
Mary's Gone Crackers:
LinkedIn
Website
Instagram
Facebook
Twitter
Connect with Carla King
Connect with Matt Kovacs
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
Monday May 08, 2023
Monday May 08, 2023
Nothing tastes better than homemade from scratch! Building a business model around this concept has a unique set of challenges. Ronnie Givargis joins me to talk about his business and his future plans in Southern California.
Scaling a “from scratch” restaurant concept
Expanding based on a community need
The biggest issue is employees and the labor force – getting and keeping them – motivation has shifted
Investing in a central location to help with some of the scratch processes
How to stay connected with the customer in the marketplace
Customers and staff are becoming friends
Vision: open up other scratch concepts all under one hub
Advice – be very well capitalized if you plan to expand to multiple locations
Develop your own managers
Expanding the concept into other scratch-made concepts like coffee and Mexican food
Season 3, Episode 25
Scratch Bakery Cafe:
LinkedIn
Website
Instagram
Facebook
Connect with Ronnie
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE