jobTopia with Tony Moore

Colin "Cim" Yoder Senior Vice President - Foodservice at Brookwood Farms BBQ: https://brookwoodfarms.com/
Connect with Cim on LinkedIn: https://www.linkedin.com/in/cimyoder/
Growing a food business 'back in the day' was easier - but don't misunderstand me. There is nothing easy in the world of food. It's always been hard work, but it was "easier" to get product samples into mouths. You have to have a great-tasting product - that goes without saying. But how do you scale today when it is harder to get in front of decision-makers. Cim explains with his Southern charm how he and his team built and scaled their food brand. Can this be replicated? You decide. 
Brookwood Farms mission
Smoking premium BBQ
Crazy BBQ Sauce people
Scaling the business
GPO - is it right for you?
Texans
Airport Kiosk
New Product Trails
Branding
Controlled Growth
Hiring strategies
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 93 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Jennifer Lindsey, Vice President Global Marketing at Corbion: http://www.corbion.com/
Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-lindsey-4526922/
You are marketing wrong! People don't buy science for science. Consumers buy benefits. Jennifer shows us how she bridges science and data nerds with sales and marketing initiatives. As a food scientist who transitioned into marketing, she turns the technical into the so-what. She understands emotional triggers engage consumers to act. Jennifer joins the Winning at Work podcast to share her best ideas for marketing in an age of science on steroids. 
High-functioning ingredients
Preserving what matters
Trending in food
Why beverages are more progressive than food brands
Turning Science and Data into so-what?
How consumers make decisions
Data and Insights
Innovation
Talent and hiring
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 92 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

Bret Getzel, Vice President - Foodservice Sales at Seaboard Foods, LLC https://seaboardfoods.com/
Connect with Bret on LinkedIn: https://www.linkedin.com/in/bret-getzel-62712b60/
Selling in a mature market implies fierce competition! Bret's approach is best described as adding value to your customers and prospects. He calls it reciprocity selling.  A lifelong learner and avid reader, Bret is the salesman's salesman. He sets the standard for his team to emulate.  Bret is not a sales leader in words only. Bret shares his ideas across a range of topics today:
Selling and winning in a mature market
Seaboard's industry
Domestic VS International
Trends
Superpowers
Talent and hiring
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 91 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

Daniel Nicholson, President & CEO NadaMoo!  https://nadamoo.com/
Connect with Daniel on Linkedin: https://www.linkedin.com/in/daniel-nicholson-69564610/
Leading a Plant-Based organization has a unique set of challenges. Investors want in on the growth, shareholders want value, customers want the best tasting, good for you products and your employees want to work for a company that invests in them, provides a great experience, and is mission-based.  Adding another layer of complexity, Daniel and his team at NadaMoo! are innovating and pioneering a new genre of food. Join me for an entertaining discussion with the leader of NadaMoo!
Pioneering
Culture is a foundation for success
Coconut crazy!
Dairy industry
Capital markets
Leadership
Capex decisions
Superpower
Talent and values
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 90 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

Hyrum Egbert, VP Sales and Marketing FPL Food: https://www.linkedin.com/company/fpl-food-llc/
Connect with Hyrum on Linkedin: https://www.linkedin.com/in/hyrumegbert/
Restaurants are closing, businesses are cutting hours of operation, drive-through lines are getting longer. You don’t need captain obvious to tell you we have a staffing problem. No doubt as you read this you have an idea as to WHY there is a labor shortage. I tend to agree with Hyrum’s theory and if he is right, businesses need a completely different modis operandi to change this trend. So you’re a young executive and you just landed your first VP job. On day one you notice that your immediate staff is nearly twice your age and it's your job to lead them. Let's consult the “Book of Hyrum” to get them to buy into the changes. Hyrum shares his wisdom on these topics today and more:
The FPL culture and mission
Consumer trends in food
How to address the labor shortage
The real reason why businesses are struggling
The Book of Hyrum
Soft skills at the executive level
Servant Leadership
How to implement change and get buy-in with your workforce
Hiring advice
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 89 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

Aileen Rerhrhaye, SVP Marketing and Trading, Sucafina: https://sucafina.com/
Check out the highlights of some of the sustainability projects Sucafina implemented in the past and the programs for the 2030 sustainability strategy. It can be downloaded here https://group.sucafina.com/index.php?cID=481
Connect with Aileen on Linkedin: https://www.linkedin.com/in/aileen-r-2924489/
Coffee is s unlike any other commodity in the world. We have deep emotional ties to it.  Sucafina is driving value down the supply chain to the farmers creating equity and sustainability. Aileen joins me to discuss the opportunity and challenge of opening up the American market, and Sucafina’s business strategy to secure a place in America’s coffee culture. Aileen shares her best advice on competing and winning using a 100-year-old strategy gleaned from two key figures from the turn of the century.  
Business lessons from the 1911 Race to the South Pole
Roald Amundsen VS Robert Scott
Hyperfocus VS Hedging multiple strategies
Sucafina’s Origin Story and Mission
Global supply chain issues
Consumer trends
Emotional connection to coffee unparalleled
Just how difficult is it to manage up?
Fanatical expertise as a hiring strategy
Superpower
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 88 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

Aylon Steinhart, CEO and Co-Founder Eclipse Foods: Instagram: https://www.instagram.com/eclipsefoods/ Website: https://www.eclipsefoods.com/
Connect with Aylon on Linkedin: https://www.linkedin.com/in/aylonsteinhart/
The dairy market will be eclipsed with plant-based food alternatives if Eclipse Foods' co-Founder, Aylon Steinhart, has his way. With a revolutionary, patent-pending process that unlocks the secret to dairy “creaminess, “ Aylon is pursuing his dream of transforming the food supply chain with a delicious and sustainable alternative. Discover the fascinating world of entrepreneurialism in the plant-based food industry as Aylon shares his best ideas about:
Eclipse Foods
The Dairy Market opportunity
Growth rates
Inefficiencies in dairy farming
The trouble with mono-cropping
The magic of milk
Creating a platform to disrupt the dairy world
How do you win people over to PBF?
Entrepreneurial advice
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 87 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.

Michael O’Donnell, President, and CPG SME, at Belmullet Food and Beverage Group https://www.facebook.com/belmulletfoodbevreragegroup/
Connect with Michael on LinkedIn: https://www.linkedin.com/in/mjtodonnell/
The brand is slumping even though ongoing investments are pumped into trade promotions. The internal “data experts” read the IRI reports each month but the promotional spend isn’t providing the sales lift as expected.  Did you know that on average a CPG brands waste nearly 70% on promotions? My guest today is “an inch wide and a mile deep” into trade promotions, scorecards, broker management, and category and sub-category analysis. Michael O’Donnell is the genius behind the success of many household brands that made it big!  He joins me today to share his 30+ years of wisdom about managing your brand, broker relationships, trade promotions, scorecards, and more.
Trade budgets
Waste
Finding the right consumer
Pricing structure
SKU analysis
IRI bulk reports and subcategories
The data has to align with the story
Scorecards for brokers
Accountability
Disruptors
How to market to category manager
Customer profiles
Trends in food categories
🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.https://lnkd.in/e8WAt4d5
Episode 86 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear