jobTopia with Tony Moore

E63 David Piza, Vice President Global Sales, Westrock Coffee Company

David Piza VP Global Sales Westrock Coffee Company: https://westrockcoffee.com/
Connect with David: https://www.linkedin.com/in/davidpiza/
David is the global coffee ambassador representing 1 million farmers into a global supply chain delivering beans to more than 500 roasters.
Westrock is a purpose-driven, mission-based company.
Discover the world of coffee, farming, trends, and the challenges facing this dynamic industry.
Coffee forward trends
What is the coffee supply chain?
The challenges facing farmers
Global coffee competitions
Talent discussion: succession planning
Learn more about Westrock Coffee Company
Where to buy the coffee: https://westrockcoffee.com/collections/all
Specialty Coffee Association: https://sca.coffee/
The Coffee Taster's wheel: https://store.sca.coffee/collections/posters/products/the-coffee-tasters-flavor-wheel-poster?variant=18787771718
World Barista Championship organized by World Coffee Events: https://sca.coffee/world-coffee-championships and https://worldcoffeeevents.org/wce-events/
S&D/Westrock Careers Site:  https://recruiting.adp.com/srccar/public/RTI.home?d=ExternalCareerSite&c=1088741
Here's the story of the CEO and Founder: https://westrockcoffee.com/pages/announcement and https://gcrmag.com/westrock-coffee-company-ceo-talks-acquiring-sd-coffee-tea-and-making-meaningful-change/
Episode 63 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

Creating Buyer Personas With Tessa Bicard, Vice President of Marketing, Trifecta E62

Tessa Norton Bicard, VP Marketing at Trifecta, Inc. https://www.trifectanutrition.com/
Connect with Tessa: https://www.linkedin.com/in/tessa-norton-bicard-415b3a4b/
Tessa isn't shy and pulls no punches - you have to be bold and take a strong stand with your brand. Will your ideal customer recognize "this is the brand for me?"
As a self-professing marketing and data-nerd, Tessa geeks out on discovering the science and art behind a winning brand.  She outlines for us on the podcast how to 'create' and market to your ideal customer and much more.
Value Bombs:
What is a Buyer-Persona and why is one needed?
Check out Trifecta's 'hard-body Harry' https://www.youtube.com/watch?v=BBea3bG2oLU
What FREE analytical tools are available to research the market and track stats?
How to flesh out a complete profile to discover the buyer's psyche. 
Just how many seconds does a brand have to WOW?
Creating a holistic marketing approach to avoid a common trap
B2B and B2C strategies
Tessa's Clifton strengths
Take the test for yourself: https://www.gallup.com/cliftonstrengths/en/strengthsfinder.aspx
Special FIRST TIME Discount to try Trifecta organic meal plans - enter code WAW40 at checkout on your first order
Episode 62 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

The Family Forward Farm That Crashed Amazon and the USPS with Sara Mader CEO Palouse Brand

Sara Mader, CEO Palouse Brand https://www.palousebrand.com/
A family-forward farm in Washington State run by a former silicon valley professional 
Palouse Brand's meteoric domestic growth simultaneously crashed Amazon's commercial delivery platform and the United States Postal Service 
Value Bombs:
Food transparency
Sustainability VS Certifies organic
The effect of international tariffs on the Ag world
A driven competitor, albeit not in the traditional sense, Sara challenges herself and her team - learn how Sara does it
Ideation can be deadly to an organization if not implemented with structure - learn how Sara does it 
A family and farm forward culture - a unique counter-intuitive hiring strategy - learn how Sara hires
Trends and Superpowers
Clear Creek Food - a partner company: https://www.clearcreekfoods.com/
Connect with Sara Mader on LinkedIn: https://www.linkedin.com/in/saramader/
Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.
Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.
Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

E60 Nicole Sopko, Board President, Plant Based Food Association

Nicole Sopko, VP Upton's Naturals. Board President, Plant-Based Food Association - https://www.plantbasedfoods.org/
Discover why 300+ companies representing $7 billion in annual sales joined together
Which industry is lobbying against the PBFA? Hint: they wear big hats and cowboy boots
The PBF industry is evolving in two directions - both are good
How does the PBFA support its members?
Advice for food entrepreneurs 
A mindset hack for work
Connect with Nicole Sopkp: https://www.linkedin.com/in/nicole-sopko-38598165/
Upton's Naturals: https://www.uptonsnaturals.com/
Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.
Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.
Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

E59 Food Innovations with Natalie Roseler, VP Innovation

Natalie Roesler, VP of Innovation and former food scientist joins the show to explain innovation in food, packaging, and delivery. First things first: you must have an internal sponsor and create a culture of high performance. Natalie's unique "superpower" is being a connector. You will also learn:
Trends in food - you won't expect the last one
To innovate or not to innovate, that is the brand question
Creating a culture for innovation
High-performance workplace - it's not just a slogan
A powerful interviewing strategy with multiple benefits
Connect with Natalie Roesler: https://www.linkedin.com/in/natalieroesler/
Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235. https://www.joynussearch.com/
Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.
Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

E58 Marc Roth Co-Founder a la mode The Allergy Free Ice Cream

Marc Roth shares the growth story of a la mode based in NYC. 
Mentorship with industry expert
Flagship store location research
Taking a big gamble
Niching down in huge category - ice cream
Food Transparency for allergy families 
Picking a distribution partner
Staying true to your brand
Advice for employers
Boom Boom Zag Zag Tag Tag
Order the ice cream: https://alamodeshoppe.com/
Connect with Marc Roth on Linkedin:https://www.linkedin.com/in/marcrothnyc/
Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.
Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.
Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

E57 CPG Sales Masterclass with Industry Veteran, Paul Pendergast, Vice President Channel Development at Upfield.

Paul Pendergast, Vice President Channel Development at Upfield 
Sales masterclass includes strategies for winning new business as an "information purveyor" 
Superpower: Persistance - don't let this fool you. It sounds simple. It's not.
Managing sales executives' expectations
How to help a struggling salesperson
Talent advice from someone who has hired over 100 people.
Connect with Paul Pendergast: https://www.linkedin.com/in/paul-pendergast-3144812/
Upfield: https://upfield.com/ $3 billion USD privately held company - the largest Plant-Based Food company in the world
Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.
Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.
Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!

E56 Social Media Strategy with Content Expert Sloane Kelley

How challenging is it to keep up with technology, content creation, new platforms, and trends for a brand? People fall into two categories - they either oversimplify it OR it is overwhelming!  The truth, as they say, lies in the middle. Fortunately for winning at work, we have a content and social media expert to teach us. Sloane Kelly doesn't just have an awesome name ~ she has the chops, too! Her career spans from Iconic brands to marketing agencies and includes VP of Content for the PGA Tour and she is currently the Vice President of Social Media at 9Rooftops Marketing.
Connect with Sloane:https://www.linkedin.com/in/sloanekelley/
9Rooftops Marketing: https://9rooftops.com/
Sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations - contact Tony Moore - 404-904-9235.
Winning at Work in today’s foodservice industry requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage professionals and consultants to help you do just that.
Hi, I’m Tony Moore, I'm a food & beverage executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful professionals from all walks of life. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!