jobTopia with Tony Moore

Live from Natural Products Expo East with Filip Keuppens, Pickle Juice and Matt Kovacs, Blaze PR.

Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA).
These are the 10 brands they interviewed on the fly.
Filip is the EVP at The Pickle Juice Company - https://picklepower.com/
https://www.linkedin.com/in/fkeuppens/
I love this hysterical "non-profit" they set up https://savethepickles.org/
 
Lift Bar - https://liftbar.com/
Bone Suckin' Foods - https://bonesuckin.com/
Manuka Honey (New Zeland) 
Fire Department Coffee - https://www.firedeptcoffee.com/
Natural Endurance - https://naturalendurance.com/
Araza Natural Purees LLC - https://arazapurees.com/
Miracle Noodle - https://miraclenoodle.com/
Awake Chocolate - https://awakechocolate.com/
Prime Shrimp - https://www.primeshrimp.com/
Pocono
Matt Kovacs is the President of Blaze PR and has appeared numerous times on the podcast. He can be reached here -https://www.linkedin.com/in/mattjkovacs/
Season 3 Episode 58
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Noble Made Nutrition: A Conversation with The New Primal CEO, Jason Burke

Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living.
The New Primal Mission
The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition.
Jason's Journey Begins at Work
Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand.
Continuing a Legacy
Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces.
The Role of Sauces and Marinades
The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences.
Addressing the Sugar Dilemma
Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste.
Sales and Marketing Strategies
Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base.
Learning from Experience
Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way.
The Story Behind the Brand
Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos.
New Product Launch Alert
Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content.
Season 3, Episode 57:
The New Primal:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Fripper’s Hot Dogs with Colin Miles, CEO

This isn't your father's hot dog! Fripper’s is an Atlanta-based specialty meats company passionate about producing handmade sausages— artfully, one link at a time. It's an elevated hot dog experience, and Colin Miles is on a mission to breathe new life into artisan meats. 
Join me as I discover what makes Fripper's a freaking great dog and the food service business they are building.
Season 3, Episode 56:
Fripper's:
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Linkedin
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Connect with Colin
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Jamming from Iceland with Gardar Stefansson, CEO and Co-Founder of Good Good Foods, the #1 Fastest Growing (No Sugar Added ) Jam and Jelly Brand in America!

Welcome to Winning at Work – the podcast for Foodies and Founders!
In this episode, we sit down with Gardar Steffanson, the CEO and Co-Founder of Good Good Foods, a game-changer in the world of low-sugar jams and spreads.
Good Good Foods, based in Iceland, has risen to the #1 position in their category in America.
The Secret Ingredient:
The key to Good Good Foods' success is their emphasis on fruit content. They pack more fruit into each jar and use natural sweeteners, resulting in a low-calorie, delicious product.
Gardar emphasizes that breakfast jams should be healthy, not packed with excessive sugars, which can often reach 60% in traditional jams.
Innovations for Flavor Balance:
Good Good Foods invested in extensive research and development to eliminate any aftertaste associated with natural sweeteners like stevia. They conducted thousands of innovations to perfect their recipe.
Market Insights:
The jam and jelly market boasts a substantial $1 billion in grocery sales.
Interestingly, peanut butter, a complementary category, is a massive $2 billion industry.
Entering the U.S. Market:
Gardar shares that their breakthrough into the U.S. market came through Expo West, a pivotal event for their business.
Consumer Trial and Online Presence:
To encourage consumer trials, Good Good Foods initially launched on Amazon. Their product quickly rose to become the #1 jam on Amazon.
Tactics for building an online reputation involve collaborating with influencers and ambassadors to create engaging content. They are also actively working on improving their presence in grocery stores.
In-Store Demo Strategy:
Gardar reveals that the most successful in-store demos are held in high-selling stores and led by Good Good Foods employees, who are experts on their product.
Building a personal connection with customers during these demos has been key to their strategy.
Challenges Faced:
Digital ads that previously worked well have seen diminishing returns in recent years.
On the other hand, building relationships with brand ambassadors and friends has proven effective, with activities like taste testing and recipe creation. These individuals gain access to samples, merchandise, and recipe banks.
Affiliate Platforms and Relationship Building:
Good Good Foods utilizes affiliate platforms to expand their reach, but they recognize that the true key to their success lies in building strong relationships with partners, influencers, and customers.
Brand Focus:
Gardar emphasizes the importance of not chasing trends but staying focused on their brand's core values and mission
Season 3, Episode 55:
Good Good Brand:
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Connect with Gardar
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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The Good Mood Food with Christine Keller, CEO, Moodify

The Love for Oatmeal
Oatmeal is a beloved staple for a segment of the population, with enthusiasts consuming it daily.
Moodify offers a range of six oatmeal flavors designed to improve your mood and overall well-being.
Diet and Outlook
Christine highlights how dietary choices can significantly impact one's outlook on life and emotional well-being.
The idea for Moodify was born during the pandemic, as Christine and her team sought to understand shifting eating habits.
Research and Insights
A pivotal moment came when Christine discovered a study involving 2,000 people, revealing their desire for foods that support brain health.
This insight led to the concept of "Good Mood Food," a novel idea with untapped potential.
Ingredients for a Better Mood
Moodify's products include grains, nuts, coffee, ginger, and berries – all real whole foods, without the addition of extra sugar.
Christine's decision not to use adaptogens was due to their unappealing taste.
Distribution and Market Expansion
Moodify initially launched as a direct-to-consumer (DTC) product in Denver, serving as a test market.
The brand expanded its presence to college campuses, cafes, and hotels, receiving positive feedback.
Currently available in Southern California's natural grocery stores like Gelson's.
Retail Strategies
Christine shares the retail strategies employed to encourage consumers to try Moodify products, including price promotions and product demos.
The Importance of Texture
Christine emphasizes that texture plays a vital role in Moodify's success in winning over consumers.
Future Innovations
Moodify has its sights set on future innovations, potentially branching out into bars or cookies while staying true to its Good Mood Food concept.
Season 3, Episode 54:
Moodify:
Website
Linkedin
Facebook
Instagram
Connect with Christine
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Discover the Ready to Drink Wheatgrass Superfood Beverage, with Brian Hill, CEO and Founder of Maka

Discover Maka, the Ready to Drink Wheatgrass Superfood Functional Beverage, perfect for food enthusiasts.
Maka is more than just a drink; it's a Public Benefit Corporation committed to donating 1% of its proceeds to support clean water initiatives, such as Surf Rider and the Nature Conservancy.
This unique beverage combines Wheatgrass with Yerba Mate and its cousin, Guayusa, creating a truly exceptional blend.
While educating consumers about Wheatgrass can be challenging, Maka boasts an impressive 99% conversion rate once people sample it.
With only 10 grams of sugar from fruit juice and Blue Agave, Maka stands out by avoiding Stevia or Monk fruit additives.
Loaded with essential nutrients like Vitamin A and antioxidants, Maka contains just 90 milligrams of caffeine, a far cry from the 240 milligrams found in a medium Starbucks coffee.
Available at Sprouts now, Maka has plans for a nationwide rollout in 2023 and has recently made its debut at Gelsons and Bristol Farms in Southern California.
When it comes to sampling, Maka's ambassadors are incredibly effective, often selling 7-12 cans per session, with some achieving an impressive 50 cans sold.
The brand is actively expanding its sampling team, seeking out trusted ambassadors who share a genuine passion for Maka's product and can represent it authentically.
One of their main challenges is finding natural brand ambassadors who align with their values and mission.
Maka's marketing strategy has evolved to prioritize face-to-face demos over top-of-the-funnel marketing and social advertising.
Looking forward, their innovation plan includes exploring new and exciting flavors to expand their product line.
Season 3, Episode 53:
Maka:
Website
Linkedin
Facebook
Instagram
Podcast
Spotify
TikTok
Connect with Brian
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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America’s Best Fried Chicken Chain You Have Never Heard Of! with Dan Shapiro, CEO, Krispy Krunchy Food

In today's episode, we're diving into the unknown story of Krispy Krunchy Food, the hidden gem of America's fried chicken chains with Dan Shapiro, the CEO of Krispy Krunchy Food.
America's Best Fried Chicken Chain
The Wall Street Journal once quoted a famous chef as saying, "This is America's Fried Chicken."
Krispy Krunchy Food is a Cajun fried chicken franchise tucked away inside convenience stores, offering comfort food sides like mac 'n' cheese, red beans and rice, jambalaya, and honey biscuits.
They operate in over 2,800 locations and are expanding into Walmart, making them a notable presence in the fast-food industry.
The Resilient Founder Story
Krispy Krunchy Food faced adversity in 2005 when Hurricane Katrina nearly wiped them out.
In 2006, they decided to expand aggressively, diversifying their geographical footprint.
This resilience played a significant role in their success story.
A Taste Unlike Any Other
Customers' reactions to Krispy Krunchy Food are clear-cut: It's either the best chicken they've ever tasted or a delightful surprise for those who've never heard of it.
The year 2020 marked a banner year for food in grocery stores, with Krispy Krunchy Food at the forefront.
The Marketing Strategy
Krispy Krunchy Food focuses on branding, aiming to resemble a legitimate Quick Service Restaurant (QSR).
They strategically place their food at the front counter to boost impulse purchases, a tactic that has proven successful.
Front Counter Real Estate
In the grocery store world, the most valuable real estate is the front counter.
Not all products are worthy of this prime location; it's about choosing high-margin items strategically.
Tic Tacs and gum may not cut it; Krispy Krunchy Food knows better.
Expansion Plans
Krispy Krunchy Food is set to open 500 new stores while losing 150 in normal churn.
There are approximately 150,000 grocery stores in the U.S., with 90,000 being independent.
The key is to vet the stores for foot traffic and find the right operators who excel in food service.
Unexpected Consequences
One surprising outcome of offering multiple food options in gas stations was an increase in chicken sales.
It's a testament to the appeal and demand for Krispy Krunchy Food's offerings.
Future Expansion
Krispy Krunchy Food is not stopping at convenience stores; they're expanding into colleges, universities, and Walmart stores, aiming to make their delicious offerings even more accessible.
Season 3, Episode 52:
Krispy Krunchy:
Website
Linkedin
Facebook
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Connect with Dan
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Fresh and Flakey Mediterranean Cuisine with Ariana Tolka, CEO and Co-Founder of Balkan Bites

Welcome to another episode of Winning at Work the podcast for Foodies and Founders. Today we discover the world of Balkan cuisine and we have the pleasure of chatting with Ariana Tolka, CEO and Co-Founder of Balkan Bites. Tune in to hear how this innovative entrepreneur is bringing Mediterranean and Albanian culinary traditions to American palates.
Fresh and Flakey - Introduction to Balkan Bites.  Ariana Tolka and her team at Balkan Bites are on a mission to bring the Mediterranean, Albanian lifestyle to American consumers' tables. Through their delicious offerings, they're introducing the flavors of the Balkan food region, Southeast Europe, and celebrating its rich culinary heritage.
The Origin Story - From Grandmother's Recipe to Burek Delight.  At the heart of Balkan Bites is a touching origin story. Ariana's journey began with her grandmother's traditional Albanian recipe – the beloved Burek. This flakey pastry, passed down through generations, became the cornerstone of their culinary venture. The Burek serves as a fantastic gateway to Balkan cuisine, offering a taste of the region's authenticity and heritage.
Dipping into Tradition - Pairing Burek with Yogurt and Tzatziki. Listeners, ever wondered how to enjoy Burek to the fullest? Ariana shares that these delectable pastries are often savored with a thin yogurt sauce or a zesty tzatziki dip. Whether enjoyed as the star of the plate or as a tempting appetizer, Burek promises a delightful culinary adventure.
Building a Brand - From Holiday Markets to Nationwide Presence. In 2019, Ariana took the leap and founded Balkan Bites. Starting at holiday markets and street fairs, she quickly recognized the demand for her unique offerings. The initial success laid the foundation for their journey, leading them to new opportunities and growth.
The Road to Retail Success - Finding the Right Partners. The year 2021 marked a turning point for Balkan Bites. They found a reliable co-packer, a crucial step that allowed them to approach retailers with confidence. With their production streamlined, they began pitching their products to retailers and even secured a partnership with a distributor, further expanding their reach.
Spreading the Word - Community and Awareness. Ariana shares how Balkan Bites engages with its community and raises awareness. Through an affiliate program with publishers, they've found a way to connect with their audience while offering a 10% incentive. Despite being a fledgling brand with limited marketing resources, Ariana highlights the value of data tracking in their various outreach efforts.
Season 3, Episode 51:
Balkan Bites:
Website
Linkedin
Facebook
Instagram
Connect with Ariana
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Discover the First Animal-Free Dairy Milk with Ben Berman Co-Founder and CEO of Tomorrow Farms

Hey Foodies, in this ground-breaking episode, we explore the first animal-free dairy milk brand, Bored Cow, a visionary plant-based milk brand that's redefining the dairy landscape. Hey Founders, join us as we explore the sales, marketing, and hiring strategies driving Tomorrow Farms Bored Cow brand and their quest to future-proof food for the generations to come.
 
The Creative Vision: Cows Pursuing Passions Bored Cow's creative process revolves around envisioning what cows might choose to do if they weren't producing milk for humans. This imaginative approach forms the foundation of their brand universe, where each flavor represents a different cow with its unique personality and passion.
Next-Generation Branding We delve into the significance of crafting a brand that resonates with the evolving consumer landscape. Bored Cow believes that traditional CPG companies can't communicate with tomorrow's consumers the way next-generation brands can. Their mission is to future-proof food by harnessing the most innovative food technology available.
Revolutionizing Plant-Based Milk Bored Cow introduces a game-changing concept - plant-based milk built around fermentation-derived milk protein. We take a quick scientific journey, where DNA sequences of cow's milk are fed to yeast and micro-flora, resulting in whey protein identical to that of cow's milk. A bold ingredient list comparison highlights the unnecessary components found in traditional cow's milk.
Scaling Success: The Rise of Bored Cow With a global footprint of 1,200 stores and exciting new SKU developments on the horizon, Bored Cow has become a true trailblazer in the animal-free dairy realm. Their vision to reinvent beloved foods using groundbreaking food technology is driving their expansion and impact.
Navigating Challenges and Solutions The challenge of communicating the concept of animal-free dairy milk to consumers is met head-on by Bored Cow. We explore how the power of storytelling influences people's perception of their innovative product. From category awareness through recipe communities to impactful collaborations, Bored Cow engages consumers at the top of the funnel.
The Collaborative Approach Affiliates, influencers, and brand ambassadors play a pivotal role in Bored Cow's journey. We uncover how these collaborations amplify their message and foster a community of advocates for animal-free dairy.
Join us for an inspiring conversation with Bored Cow, where we uncover the incredible innovation, creativity, and determination propelling their mission to revolutionize the dairy landscape and inspire a food-conscious future.
 
Season 3, Episode 50:
Tomorrow Farms:
Website
Linkedin
Facebook
Instagram
Connect with Ben
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Fueling Growth and Retail Success: Brion Cimino, Chief Retail Officer, Redbud Brands

Welcome to another entertaining episode of Winning at Work, where we dive into the world of consumer brands and retail strategy. In today's episode, we explore the dynamic landscape of consumer brands, growth strategies, and the trends that are shaping the industry.
Redbud Brands Unveiled: Redbud Brands is a consumer investment platform dedicated to fueling the growth of disruptive consumer brands. The organization's foundational asset is a shared services platform of 30 best-in-class executives across all functional areas of a consumer business. This partnership with portfolio brands propels them quickly to the next stage of growth.
Accelerating Growth with Shared Services: The shared services platform provided by Redbud Brands amplifies the internal capabilities of portfolio brands, enabling them to swiftly reach the next level of growth.
Spotlight on Trendy Brands: Here are a few exciting and trendy brands that foodies should definitely explore. These brands are making waves with their innovative products and unique approaches.
Navigating Retail Success: The Chief Retail Officer works closely with brands to enhance their retail presence through broker groups and distributors, providing a powerful avenue for brands to enter and thrive in the retail market.
Broker vs. Direct Selling: Both broker and direct selling to grocery category buyers have merits, with brokers helping brands navigate complexities and regulations to streamline the process.
Winning Over Buyers: When approaching a buyer directly, it's crucial to articulate why your brand deserves that coveted shelf space. Highlighting your unique value proposition and consumer appeal is key.
From Shelf to Basket: Brands can leverage various tactics, such as passive sampling, brand ambassadors, and influencers, to encourage consumers to choose a product from the shelf and place it in their basket.
Maximizing In-Store Demos: While in-store demos have their merits, brands should consider exploring alternatives like passive sampling to enhance their return on investment.
The Power of Brand Ambassadors: Brand ambassadors and influencers provide a personal touch, offering genuine testimonials and endorsements that resonate with consumers.
Exciting Trends Ahead: Exciting trends in the consumer brands industry include regenerative farming, sustainability, innovative packaging, and the continued fusion of technology and consumer experiences
Season 3, Episode 49:
Redbud Brands:
Website
Linkedin
Connect with Brion
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Finding Your Inner Master Chef with Chef Jason McKinney, CEO, Truffle Shuffle

Welcome to another awesome episode of Winning at Work where we explore the world of culinary innovation, entertainment, and education. In today's episode, we're diving into Truffle Shuffle, the extraordinary live-streaming experiential business that empowers you to "unleash your inner master chef". Join us as we embark on a culinary journey with Chef Jason McKinney, the CEO of Truffle Shuffle. 
Vision and Innovation Our journey begins with Jack Clifford, a newspaperman with a unique vision for the Food Network. The question arises: Why do we watch food entertainment, only to be left yearning to replicate it ourselves? Chef Jason McKinney: That's where Truffle Shuffle comes in. We believe that the magic of food should be shared and experienced firsthand. We're taking entertainment to the next level by live-streaming culinary experiences, empowering you to become the master chef you've always wanted to be.
Livestreaming Revolution Livestreaming has become a powerful tool in the digital age. But why should people care about live streaming in 2023, especially when it comes to cooking? Chef Jason McKinney: Livestreaming offers a dynamic and engaging way to learn. It's not just about watching; it's about participating. At Truffle Shuffle, you can interact with the chef and fellow participants, creating a learning environment like no other.
Behind the Scenes How does Truffle Shuffle manage to create an immersive experience? What's the secret behind the livestream magic? Chef Jason McKinney: It's all about creating an engaging atmosphere. All the tools seamlessly plug into Zoom, allowing us to add music, sound effects, and captivating visuals. And yes, you heard it right – our livestream studios are inside shipping containers!
Community and Transformation Beyond the cooking, there seems to be a sense of community at Truffle Shuffle. How do you foster this connection between chefs and guests? Jack Clifford: The bond between chefs and guests is akin to what you see with Peloton. It's about shared experiences, accomplishments, and a common passion for culinary artistry.
From "Meal Kit" to "Experiential Company" Truffle Shuffle is evolving beyond being known as a "meal kit" company. Could you share more about this transformation? Chef Jason McKinney: We're transitioning into an "experiential company." It's about more than just ingredients; it's about creating unforgettable culinary memories and connections.
Try It! Incorporating Livestreaming into Your Business For our listeners who own service-based businesses, how can they leverage live streaming to engage and connect with their customers? Jack Clifford: It's simple – invite your customers to join you, share your upcoming plans, and ask for their insights. Spotlight your customers and build a strong community around your brand.
And there you have it – an insightful journey into the world of Truffle Shuffle, where entertainment, education, and community converge. We extend our heartfelt gratitude to Chef Jason McKinney and Jack Clifford for sharing their culinary vision with us. As you explore your own culinary passions, remember that the kitchen is not just a place for food; it's a canvas for creativity, connection, and transformation. Until next time, keep shuffling those truffles and unleashing your inner master chef!
Be sure to subscribe and leave us a review. Keep Winning at Work! 
Season 3, Episode 48:
Truffle Shuffle:
Website
Linkedin
Facebook
Instagram
Youtube
Connect with Jason
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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The Carbliss Cocktail Revolution: The Power of Focus and Zero-Carbs! with Adam Kroener, CEO and Co-Founder.

Welcome to W@W for Foodies and Founders.
Today, Adam Kroener, CEO and Co-Founder of Carbliss, the revolutionary cocktail-in-a-can brand with its zero-carb, zero-sugar, and low-calorie beverages, joins us as we explore the power of focus, the art of successful expansion, and the impact of strategic decision-making on economic success.
In this episode, you will witness the extraordinary journey of Carbliss, a brand that proves the immense power of focus and strategic decision-making. Their commitment to providing a healthier cocktail option, supporting their partners' success, and leveraging valuable data has catapulted them to the top of the Ready-to-Drink cocktail market. As you embark on your own entrepreneurial endeavors, remember the lessons from Carbliss Drinks, and always keep the ball rolling, just like they did on their path to success.
Episode Highlights:
The Carbliss Journey: 0 Carbs, 0 Sugar, 100 Calories – Loaded with Flavor!
Discover how Carbliss Drinks started and how its unique focus on health-conscious consumers led to its widespread popularity.
Learn about the "go big or go home" strategy that entrepreneurs face and how Carbliss's targeted approach helped them stand out.
Defining Success by Economic Impact: A Profitable Partnership
Explore Carbliss's approach to defining success not just by sales numbers but by the economic impact they have on their partners.
Understand how this focus on partner success contributes to Carbliss's rapid growth and market presence.
Spotting Opportunities and Building Relationships: The Spotted Cow Example
Discover how Carbliss leveraged data and hyper-focus to expand into new markets, taking inspiration from the success of the Spotted Cow in Wisconsin.
Learn how strategic packaging choices have played a pivotal role in boosting Carbliss's sales and consumer appeal.
The Bartender's Advantage: Selling into Bars
Explore how Carbliss's founder, Adam, leveraged his bartending background to establish strong relationships with bars and create a thriving sales and sampling revenue stream.
Understand the consumers' preference for buying at bars vs. retail stores and how Carbliss maximizes their presence through point-of-sale strategies.
Bootstrapping and Beyond: Carbliss's Path to Success
Uncover the story of Carbliss's humble beginnings and how they managed to bootstrap their way to success with limited resources.
Learn about the pivotal role of Dale Carnegie's principles in fostering meaningful connections and driving Carbliss's growth.
Season 3, Episode 47:
Carbliss:
Website
Linkedin 
Facebook
Instagram 
Pinterest 
Connect with Adam
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Building a Sustainable Future on College Campuses: ”The Power of the Circular Economy” with Alison Cove, CEO, USEFULL

In this inspiring episode, we delve into the innovative world of food tech with USEFULL, a groundbreaking company that is revolutionizing the way college campuses approach takeout and waste management. By embracing the Circular Economy model, USEFULL's solution replaces single-use takeout containers, paving the way for colleges to achieve remarkable cost savings ranging from 20% to 50%.
Join us as we explore how this elevated experience not only contributes to the campuses' "zero waste" and sustainability targets but also instills a sense of pride among students and staff for being part of the positive change. Learn the fascinating founder story, understanding why the visionary entrepreneur chose to focus on college campuses for this impactful initiative.
During the episode, we uncover some surprising facts about single-use compostable options and how they might not be as environmentally friendly as they seem. The importance of educating Gen Z about sustainable practices and envisioning a greener future becomes evident as we explore the potential for market penetration driven by city ordinances that necessitate behavioral changes among businesses and consumers.
Discover the challenges faced in implementing such changes on campuses built for single-use and where dishwashing volume might be insufficient to support the transition. The episode concludes with a powerful Call To Action, encouraging listeners to reach out and push for the adoption of USEFULL's solution on their respective campuses.
Join us on this journey towards a sustainable future, guided by true leadership and the transformative power of Circular Economy principles. Together, we can create lasting change for the betterment of our environment and society.
Season 3, Episode 46:
USEFULL:
Website
Linkedin
Facebook
Instagram
Twitter
Connect with Alison Rogers Cove
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Culture Unleashed: The Power of Clarity, Authenticity, and Club Trends in Marketing with KIolbassa Smoked Meats CEO and SVP Sales, Marketing.

Join us in this exciting podcast, where we explore the fascinating world of company culture and its impact on successful leadership. Discover how a strong culture creates clarity and magnetism within an organization, influencing product and service quality. We discuss the secrets behind conveying culture on the shelf and driving consumer awareness and trial. Uncover the Club Trend of "The Treasure Hunter" and learn how collaborations, co-demos, and programs can drive sales, create lifelong customers, and connect with their lifestyle. We delve into the concept of "Cravers" and how to foster genuine, authentic relationships with passionate fans to promote your brand. Additionally, we touch upon the futuristic possibilities of marketing with ChatGPT. Get ready to be inspired by the clarity of a value system and its impact on marketing success!
Listen to the original podcast with Michael Kiolbassa "Culture eats Strategy for Breakfast: - https://open.spotify.com/episode/1UiLKq38gG4KL9VywFGwrK
Season 3, Episode 45:
KIolbassa:
Website
Linkedin
Facebook
Instagram
Twitter
Pinterest
TikTok
Connect with Michael Kiolbassa, President and CEO
Connect with Michael Johnson, Chief Revenue and Marketing Officer
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Revolutionizing Sales: The Future of Food Tech for CPG Brands! with Jordan Tetrick, Co-Founder, Satellite.

New food tech for food and beverage and CPG brands! Jordan Tetrick joins us today and explains why it is time to reimagine the sales process.
 
Welcome to the Winning at Work podcast. Today we are exploring the cutting-edge world of food tech and its transformative impact on food and beverage, as well as CPG brands. Join us as we sit down with the visionary Jordan Tetrick, who sheds light on the urgent need to reimagine the sales process. Discover the game-changing “Satellite platform”, where dynamic sell-sheets are "reimagined" to streamline your product selling experience with one link – complete with the right content and up-to-date information.
Uncover why a founder's pitch is preferred in today's competitive landscape. Jordan introduces a fresh approach to dealing with customized sell sheets, promotions, and samples, taking your brand to new heights. Tune in to learn invaluable insights on how to stand out from the crowd and captivate buyers with innovations that will shape the future of food and beverage marketing.
Season 3, Episode 44:
Satellite:
Website
Linkedin
Connect with Jordan
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Luke’s Lobster with Adam Laite, VP Sales

Lobsters are big business and Luke's is a dominant player in the seafood category. Learn how they are growing retail and foodservice with Adam Laite.
 
Market price fluctuations
June and July into September are ideal for harvesting
Lobsters prefer colder water and are migrating North
22 Shacks (restaurants ) from 600-1,500 sq/ft
25,000- 40,000 lbs. of lobster processed a day in season
Benihana Supplier of the Year -2022
Whole Foods Supplier of the Year – 2018
Adam explains his old-school sales philosophy
You should be proud of your product and be proud to be in sales
“How come you haven’t bought anything from us. We talk all the time.”
Where to find a Shack near you
Season 3, Episode 43:
Luke's Lobster:
Website
Linkedin
Facebook
Twitter
Instagram
Youtube
Pinterest
Connect with Adam
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Pac Pac Snacks Founder, Michael Rosenzweig

Foodies - this is a lightly sweet snack for on-the-go that is fun, filling, and low in calories. Founder, Michael Rosenzweig, shares his start-up story and his journey into consumer and brand awareness as he ventures into making Pac Pac Snack retail ready for large-scale distribution. Learn from Michael's steps and discover how to find your brand's fit/category.
 
Pac Pac Snacks
Based on a Japanese herb – Konjac – a starchy jam
Like a gummy snack
Vision for the brand
What channels can Pac Pac be found
Independent retailers
Boba Shops
Hotel lobbies
What is working to gain consumer awareness?
Advice – always be selling
Season 3, Episode 42:
Pac Pac Snacks:
Website
Linkedin
Facebook
Instagram
Pinterest
Connect with Michael
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Discover the Solution to End Single Use Plastic! with StrawFish COO Aaron Kleinert

The most exciting and innovative food-tech discovery is here. Looking for something to do to help solve the plastic problem? 1. listen to this episode. 2. Share this episode. 3. Stick around to the end for Aaron's call to action. 
 
StrawFish
Pacific Garbage Patch – 2X the size of Texas?  Are you kidding me?
Straws and Cutlery are the primary offerings for StrawFish – but here are more products in the works.
500 million single-use straws are used a day – 100 billion a year – just straws!
Explains the process to convert marine waste into straws.
What is the attitude of buyers when selling StrawFish  - there is so much greenwashing – they are skeptical – this is the biggest hurdle
Educating the marketplace is the second largest challenge – to help teams make the right choice
2023  has seen StrawFish aligning with more channel partners, brokers, and distributors
The Cruise industry is open to innovation
Royal Caribbean has partnered with StrawFish
What can consumers do?
Be an ambassador!
StrawFish champions the best ideas that are honest and true and are kept in the “toolKit” on their website
Call To Action!
Season 3, Episode 41:
Strawfish:
Website
Linkedin
Facebook
Instagram
Blog
Connect with Aaron
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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The Power of Internal Alignment with Alison Patt, CEO, Thomas Cuisine

Alison Patt, the CEO of Thomas Cuisine, joins me to discuss the sales and marketing culture that has propelled them into a large regional food service provider.  This important conversation must be bookmarked and added to 'the power of culture' conversation being had across boardrooms and living rooms. Enjoy this gem of an episode!
 
Now in 12 states – large regional player
100 partner organizations
REAL food: clean, healthy – food is kept in the refrigerator, not the freezer!
More knives VS scissors
22 million meals a year – 22 million opportunities a year
SMART growth – it’s not about how fast you expand.
Growth is a noble goal. Not growth for growth’s sake.
Never use the word vendor!
The organization has to be aligned with “who are we” before you create a sales and marketing program
Sales must tell the story and be able to determine what is an aligned partner.
Sales is a team sport – you can’t export this function to 3 people – you won’t be as successful
Her CFO and VP HR are in sales!
What value do you bring? Is it more than just food?
Operations does such a great job that it results in new leads and referrals.
Say NO to wrong business
Personal philosophy – stop selling, stop pitching and really take the time to understand what a win looks like for them. If you can’t give them what they want, you have one shot to be.
How she hires and onboards people
Sales training
Know where to put your time
Where are the pools of the best leads?
How do you celebrate wins?
Season 3, Episode 40:
Thomas Cuisine:
Website
Linkedin
Facebook
Youtube
Instagram
Twitter
Connect with Alison
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Foodtech Discovery: FoodSocial.io with Bill Staley, Founder

Discover a new food-tech platform that combines recipe creators and brands into one easy-to-navigate website. Bill Staley, the Founder, joins me with his operations manager, Pooja Parikh.
 
Founder Story of Foodsocial.io
A community platform for creators to share recipes and meal plans with contextual marketing and ad placement for brands and creators.
How is this platform different for creators? Long-term benefits and better payouts.
For users, it’s free!
The community helps connect people that are remote.
Revenue model
Community Model – a huge pillar!
How do they attract brands and creators
Creators get exploited in the traditional platforms, so they are skeptical as they have been mistreated.
Livestreaming ideas
App on the way!
Season 3, Episode 39:
FoodSocial:
Website
Linkedin
Facebook
Youtube
Instagram
Twitter
Pinterest
Connect with Bill Staley
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Food as Medicine with David Lanci, CEO and Founder at Nexdine

Welcome to another insightful episode on W@W.  In today's episode, we delve into a long-overdue trend in the food industry: Food as Medicine. We all know the importance of eating fresh, less processed food for better health, but making healthy choices can be challenging. What if we could build a hospitality company centered around these principles? Joining us today is David Lanci, the CEO of Nexdine, who shares his vision and passion for Food as Medicine and discusses why "Value-Based Care" will shape the future of food.
Founder's Story - Everyone is a Foodie: David Lanci shares the inspiration behind Nexdine's revolutionary approach to food service and why the concept of Food as Medicine is vital. Discover how being a foodie at heart laid the foundation for creating a company that prioritizes the health and well-being of its customers.
Business Footprint - Each Facility as an Independent Restaurant: Learn how Nexdine's unique business model treats each facility as an independent restaurant, catering to the specific needs and preferences of the communities they serve. Find out how this approach fosters strong connections and personalized experiences for customers.
Exciting Segment - Senior Living: David expresses his excitement about working in the senior living sector, where administrators share a mission-driven approach and align with Nexdine's core values. Discover how the Food as Medicine concept brings positive change to the lives of seniors in these communities.
Creating a Food as Medicine "System" and Overcoming Obstacles: Explore the challenges faced in implementing a Food as Medicine "system" and how Nexdine overcame barriers to prioritize fresh, healthy foods over processed alternatives. Learn about their acquisition of Simplex Health, a Medical Nutrition Therapy company, and its integration into their approach.
Value-Based Care and the Impact on Insurance and Self-Insured Companies: Understand how Value-Based Care is transforming healthcare and how Nexdine's Food as Medicine aligns with this transformative shift. Discover how pending legislation will mandate positive changes in care, paving the way for the future of food services.
The Importance of Buying Local: Find out why Nexdine is committed to supporting local communities by buying local whenever possible. Learn about the benefits of sourcing fresh ingredients from local farmers and producers.
A Holistic Approach to the Dining Experience - Exploring 19 Dimensions: Explore the comprehensive dimensions of Nexdine's holistic dining experience, which goes beyond the food itself. Discover how ambiance, service, and social interaction contribute to customers' overall well-being.
Setting the Blueprint and Goals - The Role of Culture: Learn how Nexdine's strong company culture sets the blueprint and goals for their Food as Medicine approach. Discover the crucial role culture plays in fostering openness, collaboration, and innovation within the company.
Philosophy - Doing the Right Thing: David shares Nexdine's philosophy, where doing the right thing doesn't always cost more. Uncover how investing in health and well-being is a cost-effective strategy in the long run.
Lanci-isms - Valuing Team Members: Explore David Lanci's unique "Lanci-isms," including the importance of valuing team members on their way in and their way out of the company. Discover how Nexdine pays bonuses to employees who have left the company as a token of gratitude.
Tune in to gain insights into the transformative power of Food as Medicine and how Nexdine is shaping the future of food services with a passion for health and wellness.
Connecting with Nexdine
Season 3, Episode 39:
NEXDINE:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
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What Makes the Hawaiian Kona Coffee Region Special with Kona Earth Coffee CEO, Joanie Wynn

Hey coffee lovers and foodies. Discover what makes the Kona Coffee Belt unique and why Joanie Wynn and her husband moved to Hawaii, bought a coffee farm, and now sell directly to consumers the richest-tasting coffee in the world.
Kona Earth
Micro-roasted
100% Kona coffee
Founder’s Story
Arabica bean (Kona Tipica)
Harvesting – all hand-picked. Only ripe cherries are picked.
September – March, 5-7 rounds of picking
Challenges with CBB pests and CLR leaf rust
Production
Wet milled, then dried and raked over several days to dry, then dry milled, then green coffee is sold at wholesale, or roast it yourself.
Drying specifications 9-12% moisture content
Flavor Profiles
The Kona region
30 miles long, 2 miles wide
300 feet - 2,000+ elevation
Each farm finds what works in its location.
Challenges facing Kona Coffee Farmers
Labeling clarity laws
Season 3, Episode 38:
Kona Earth Coffee:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
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Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
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Brave Good Kind: Redefining the Healthy Protein Snack Category with Prabal Chaudhri, President and Founder.

Foodies and Founders - this episode is packed! Prabal uncovers the problem with traditional snacking and upends the jerky market with an offering of juicy, chicken jerky (don't tell the guys they market this for women!). His entrepreneurial wisdom points out the different business strategies if you are a small business or a start-up. I know you will devour this episode faster than a fresh pouch of spicey jerky!
 
What’s behind the name?
Brand VS Product – the Brand has a mission to inspire a certain outcome
How can we make an offering in the protein space for women that aids in constructing a new food system that is accessible to all people and addresses the needs of the future of this world
What is wrong with the healthy snack category? Natural isn’t leading the snack category because the products aren’t tasty and people go back to carbs and sugar.
We made something healthy, packed full of energy with low carbs and low sugar that is delicious.
How did you get into 5,000 retail in less than two years?
Put the needs of others first, rather than approaching people with your agenda
Buyers want to drive their category
Retail ready day one
Early buyers that took a chance are benefitting
Staying on shelf is extremely complex
Know what value you bring to the retailer
You need to have unshakable confidence in your product
There are different paths to success
You have to understand if you are building a small business or a start-up.
You have to validate the positioning of your product
How do I generate demand and awareness to drive consumers to look for this brand in a scrappy way
Question traditional thinking
Resilience is key!  Believe in what you are doing.
 
Season 3, Episode 37:
Brave Good Kind:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
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Solving the Food Allergy Epidemic with JJ Jaxon, Co-Founder, Mission MightyMe

JJ Jaxon joins me to discuss his founder's story and how he and his wife, Catherine, are solving the food allergy problem with their retail snack for infants and toddlers. 
Dr. Gideon Lack groundbreaking work - LEAP learning early about peanut allergies.
The Founder Story behind Mission Mighty Me.
Taste developed around the infant palate.
Statistics
Solving the biggest challenges in DTC  – no one is walking past your website
Knowing your target audience – ICP – MMM is the new mom community.
New moms research about 70% of products they buy
Where do they get their information? Who do they trust?
Balancing functional and nutritional marketing messages to not appear too medical
Expo West
Season 3, Episode 36:
Mission MightMe:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
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The First Energy Drink with Dopamine - Beyond Energy - with Founder, Dr Andrew Hemmen

Dr. Andrew Hemmen AKA "Doctor Andy" has created a revolutionary energy drink that produces dopamine. Tune in to discover how this is possible, where to sample it, and more from his founder's journey from Doctor to Beverage entrepreneur. 
Beyond Energy
Mucuna, L-dopa, Amino Acids
3 SKUs Dark Berry, Mango, Blood Orange
Medicinal uses
In KC market
Aggressive marketing
Has a few big retailers lined up
Go to the website and check out this emerging energy brand
Season 3, Episode 35:
BeyondEnergy:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
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Amir Sabetian, CEO and Restauranteur of Squeeze In

Amir Sabetian, CEO of Squeeze In, brings his executive experience from California Pizza Kitchen, Steak and Shake, and ZPizza International to discuss his breakfast and lunch concept and how he plans to scale this through franchising.
 
Squeeze In Restaurant Brand
West Coast Breakfast and Lunch
Plans to expand to 100 locations
Brought in industry best practices
Cut down the menu
Time and motion studies in the front and back off the house
Benefiting from the big boys in restaurants
Knowing what’s working for other brands and what’s not
Sat/Sun does 55% for the week – so there is a need to turn tables faster
You have to make money – it’s a business!
Having a nice brand that breaks even isn’t going to attract investors.
The expansion plan
Using a sophisticated training model for every
Can you help people grow into a hospitality career?
Demonstrate care – don’t just say ‘we care’
Innovations – loyalty programs!
Season 3, Episode 34:
Squeeze In:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
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Shark Tank Guest Aaron Gailmor, Founder and CEO of Brass Roots on ”How to Support your Brand in Retail”

Brass Roots CEO Aaron Gailmor joins me today to unveil the Sacha Inchi Seed from Peru and shares the how he and his team keep the brand moving off the shelf.
 
His Shark Tank experience
That Suit is money!
The Sacha Inchi Seed – functional benefits and the Impact on the Environment
Sourced from Peru and SE Asia, Thailand, and Laos with no irrigation needed! VS Almonds which require massive amounts of water
Retail strategies, Packaging
Footprint – Sprouts nationally and Whole Foods regionally
Whole Food's story is the success story they want to replicate
You have 6-9 month to show growth in sales and gross margin for the store than the bottom 20%
You can sell at full price and discounted  (trial and repurchases)
Getting access to data – setting expectations and goals from the beginning
Best thing you can do retail – get as much real estate as possible – an end cap is the Holy Grail
go to corporate to get “off shelf”
Use brand ambassadors – customers perhaps – samplings at the store and build a relationship with the managers of the category
Field service teams VS ambassadors and can you manage them
Micro-influencers
Get them to do what they love – they will be more engaged naturally and you will retain them
Ideas on advertising – Instagram customer acquisition – but at a certain point, its harder to target your audience.
Top of the funnel – brand awareness in social media
Season 3, Episode 33:
Brass Roots:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
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Upcycling Upstart, Anna Hammond, CEO, Matriark Foods Launches into Whole Foods

What is upcycling? Why should you support brands in this category?  Millions of tons of food representing countless hours of human labor and "inputs" are wasted each year. Anna Hammond explains the story and operation behind Matriark Foods on Winning at Work today. 
 
33 million tons of vegetables never make it to the table and millions never make it off the farm
Upcycling vegetable solutions for foodservice channels – Compass, Sodexo, Guggenheimer, Harvest Table, and Vizient
Retail – targeted NE launch with Whole Foods with 3 pasta sauce SKUs
Working with a food manufacturer who is “wasting” and “can’t use” 3 million pounds of tomatoes because they are too big or small or soft or hard.
Disrupting this point in the manufacturing cycle makes the biggest impact because of the inputs
Upcycling misconceptions: upcycling is not recycling
Getting into Wholefoods story
Sampling at store
Loves the hungry teenager
Targeted ads and SEO
Amazon
Misfits
Imperfect
Hive
Use Dirty Hands broker
Build relationships with WF store managers
Season 3, Episode 32:
Matriark Foods:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
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Aquafarming 5 star Michelin Grade Fish with Seatopia Co-Founder James Arthur

Aquafarming is about replicating the complex ecosystem mother nature created. Get ready for a deep dive into the world of premium fish farming, and discover James Arthur, co-Founder of Seatopia, and his mission to bring the world's healthiest and cleanest fish to your doorstep. 
Seatopia DTC aquaculture
Highest-grade fish on the market
Mitigate pressure from
From 15 fish they create 1 million fish
Consumers are demanding better farming practices in aquaculture as they do in land-based farming
Do you care what your food eats? If so, you care about your seafood.
Certified mercury safe, no DDT or micro-plastics
Integrated multi-trophic environment
Does not run his own fish farm anymore
Attracting consumers
Strong lifetime value with core customers
Speak to audiences who car about their food  
Social strategy
Lunar and earth cycles
Season 3, Episode 31
Seatopia: 
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Linkpop
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
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Cupprimo Doubles in Size and Expands into Retail with Sprinkles with Amy Closson, CEO and Cupcake Wrangler

Amy Closson is the CEO and founder of the amazing cupcake brand you might have seen on Cup Cake Wars. She is the #1 bakery in Austin, TX. She had also had enough after 10 years and sold the business! Baking from scratch is a grind! But that is not the end of the story. Why did she rebuy the brand in 2 years? What had she learned? How will she expand the business? Tune in to her this unusual, yet profound story. 
 
Unusual founder story at Cupprimo
New approach to business after her sabbatical
Open other outlets using a branding model VS franchising
$1 million in cupcake products – made from scratch each day
The front of the house and back of the house operation
Redefining busy like 4,000 cupcakes a day busy
Good ideas cause out of problem solving
New sprinkles line going into retail
Production and packaging and supply chain is relatively simple, and the margins are high
In store merchandise including a kids book series
Its tough to innovate when you are so busy in the back of the house
Foodservice operators run short of strategy time
Season 3, Episode 30:
Cupprimo:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
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Honey Dew Whiskey Bourbon with Nancy Garrison, Co-Founder, Garrison Brothers Distillery

Nancy Garrison, Co-Founder of Garrison Brothers Distillery joins me today from Texas to unveil her newest passion, a Bourbon Whiskey inspired for women, Honey Dew. Discover how she reaches and teaches women how to experience bourbon and GB's process for making Texas-style spirits!  Stay tuned for a live stream with Nancy and a female beekeeper.
 
Women have been led to believe that only some spirits are for them
Whiskey is a broad category, bourbon is a specific type of whiskey
Bourbon is the American whiskey, the highest-regulated spirit
The new oak barrel provides the bourbon with the sweetness and color
Wheat, not Rye
Add in rain collected on the farm to bring the proof down to 80
Central Texas and Burleson Honey partnership
A healthy family competition with Nancy and Dan Garrison
Cocktails? An old-fashion or add a splash of citrus but she prefers it ‘neat’
Marketing approach – starts with meeting the women in person and start the discussion
Women like to support women
Lady Bird Johnson Tribute
Community giving “good bourbon can change the world” public charity
Honeybees and the lack of women bee-keepers
https://www.instagram.com/queenbeegarrison/
Season 3, Episode 29
Garrison Brothers: 
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Facebook
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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”Get Good Feels” in the Cannabis Category with Jason Reposa, CEO, Good Feels

I welcome in Jason Reposa, CEO of Good Feels, a cannabis beverage brand. Jason is my first founder in this category, so he gets peppered with a round of questions from me, a novice. There were so many questions that I wanted to ask, but didn't have time, so stay tuned for a live stream on Linkedin in the coming weeks.
 
Cannabis regulation, so why work in this category?
High risk ~ high reward
The big moat around your product
RTD Seltzer 4 flavors +1 seasonal – treat it like a brewery.
Beverage enhancer – innovation winner
You need a low-dose product, so you feel relaxed – titration to get up to the level
Solved the control issue with the dropped
You can infuse anything that is water-based
Customer base – wellness-focused consumers: sleep, pain management, or anxiety aliments
Wholesale, DTC, B2B2C model
Its all about engagement, you have to show up and be at events – started an events newsletter
Brokerage/distribution model – self-distribution – now a new business opportunity
Sample strategy - pop-ups with un-infused beverage
Investor environment
Seat-to-sale tracking – Metrc tracks everything – seed to sale
No data insights
Programmatic VS the high cost of labor for in-store sampling
Season 3, Episode 28
Good Feels: 
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Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Growing Foodservice with Julie Swift LLC, and the Founder of the Foodservice Women’s Alliance.

Julie Swift, Foodservice expert and founder of Foodservice Women’s Alliance (FWA) joins me today as we discuss practical growth strategies to expand your foodservice business. Julie is well-known throughout the industry, highly respected, and owns her own consultancy. 
 
The pandemic created a share stealing window, brand loyalty window, and accelerated digital and social media window
What solutions can we bring to foodservice operators is the focus now and starting from this point, food manufacturers are creating strategies based on this.
How to approach leadership and have these conversations. You will uncover so many obstacles and guardrails. “We can’t do this (for the operator)” or “Jill or Joe will never go for that idea (for the operator)”.
Better to start in Foodservice or Retail?
Start in the boardroom with all the insights out in the open
The biggest competition is not “out there,” it’s on the board.
Example of how to go to market with sustainable seafood – target non-commercial.
There is no reverse for plant-based food.
Students in college give us a great window into the future.
Season 3, Episode 27
Foodservice Women’s Alliance: 
Website
LinkedIn
Get Involved!
Connect with Julie
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Colorado Craft Beef with Jeff Smith, Co-Owner

What is craft beef? What is the dry-aging process? Why do cattle ranchers finish with a grain diet? How do you grow and scale a beef operation? I had so many questions for Jeff Smith that he has agreed to come back for a live stream Q&A on butchering. I am excited for everyone to meet Jeff and learn about this amazing cattle farm and sample a dry-aged steak. You can seriously taste the difference! 
 
Colorado Craft Beef
Origin Story
1913 Cattle Ranch
Foodie insights
DTC luxury brand
Cattle on Grass, old school feed yard, horseback, cattle nutrition
21-day aged – half a steer – commercial space cannot do this – enzymatic process, not watered down taste. More earthy, nutty flavor, less water, getting a more tender flavorful piece of meat. Commercial meat can lose up to 50% yield after smoking and trimming and with CCB, yields are around 75%.
4-6 months to finish a cow with a grain finish diet and switch the flavor profile of the fat to the buttery, nutty VS wild meat flavor.
Fat Cap theory
450 lbs. finished meat per cow - roughly
½ of this burger
25-30 lbs. of ribeye
4 lbs. of flat iron
Business model
90% DTC
10% food service
Dan Hart – Restauranteur
The sales model of the food service/chef determines if CCB will be a good fit for the business
Partnering with KETO and Carnivore influencers and other brands – best marketing strategy
Frustrations with FedEx and shipping rates up 50%
How do they handle shipping into hot regions like Phoenix
They are naturally genuine and authentic ranchers and don’t have to work socials to be different
2023 plans – special announcement – TBD
600,00 cows a week are harvested in the USA
2,000,000 pigs a week
2 billion checks a year
Sirloin VS Ribeye
Season 3, Episode 26
Colorado Craft Beef: 
Website
LinkedIn
Youtube
Instagram
Twitter
Facebook
Connect with Jeff
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Mary’s Gone Crackers with Head of Marketing Carla King and Matt Kovacs, President, Blaze PR

I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen. 
Origin story of Mary’s Gone Crackers
Good for you category + loads of flavor
Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z
Numerator – tracks brick-and-mortar retail sales & online sales & who is buying
Marketing and Sales team makeup
Building more than a brand
Trends – good for you and new international flavors are sweets
Launching new flavors – taste testing, surveys
Rapid Fire
Season 3, Episode 26
Mary's Gone Crackers: 
LinkedIn
Website
Instagram
Facebook
Twitter
Connect with Carla King
Connect with Matt Kovacs
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Scratch Bakery Cafe with Ronnie G, CEO

Nothing tastes better than homemade from scratch! Building a business model around this concept has a unique set of challenges. Ronnie Givargis joins me to talk about his business and his future plans in Southern California. 
 
Scaling a “from scratch” restaurant concept
Expanding based on a community need
The biggest issue is employees and the labor force – getting and keeping them – motivation has shifted
Investing in a central location to help with some of the scratch processes
How to stay connected with the customer in the marketplace
Customers and staff are becoming friends
Vision: open up other scratch concepts all under one hub
Advice – be very well capitalized if you plan to expand to multiple locations
Develop your own managers
Expanding the concept into other scratch-made concepts like coffee and Mexican food
Season 3, Episode 25
Scratch Bakery Cafe: 
LinkedIn
Website
Instagram
Facebook
Connect with Ronnie
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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In Good Company: the Reusable and Returnable Chef Crafted Meal Solution with with Ashleigh Ferran, CEO and Founder

Do you feel a little guilty bringing home dinner in a mound of single-use plastic bound for the landfill? Ashleigh Ferran had a moment of inspiration and wanted to help solve the single-use plastic problem. She just didn't know she was going to start an amazing chef-inspired food business! We are glad she did because this is the definition of a win-win-win business model. Ashleigh brings her high energy to the W@W podcast today to showcase how they are solving a big social and environmental problem while building a profitable model for expansion. 
 
Center of the plate entre – ready to heat and serve – the customer rounds out the meal.
Advanced freezing technologies
Reusable
Foodie
She noticed legislation attempting to change consumer behaviors for plastic and she had her “Founder Conviction Moment” for circular to replace single-use packaging.
The business model – partner with restaurants and chefs to deliver ready-made entrees to the dinner table and offer a high-margin extension to the restaurant in a circular, reusable packaging.
Centralized kitchen and a partner who handles the health and safety and sanitizer.
The tipping point to scale: hub and spoke. Building customers, community, chefs, and restaurants per region with some overlap into the next hub. Tap into the hot spots of food and innovators.
In Good Company is the facilitator to help chefs expand their food and flavors across America and activate their own communities
Chefs on the platform activate their network and all the restaurants have an expanded opportunity.
Investing in the circular foundation now and is not waiting until the whole infrastructure is built
Season 3, Episode 24
In Good Company: 
LinkedIn
Website
Instagram
Facebook
Connect with Ashleigh
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Anderson Valley Brewing Company with Kevin McGee, CEO

Kevin McGee's crisis management background is the perfect skillset to lead the rebranding and expansion efforts of the nationally distributed craft beer brand, Anderson Valley Brewing Company. Kevin's home base in Boonville, CA might be the coolest place on earth to drink a beer, play frisbee golf and take in some music. AVBC also is leading the way in sustainability efforts. 
 
35+ year old-school craft brewery
Started one of the first nano–breweries in America
Beer is a good business, recession-proof, and he and his father bought AVBC
Expert in crisis management
How they reorganized AVBC
The story behind the bear with deer antlers
Issues with the Brewery:  consumer-facing marketing was failing
Legacy brands had grown rapidly with little marketing effort without talking to the consumer
Instead of A-B testing – they physically show up in the market and understand what resonates
Has a national sales team and outsources communications, social media, and outreach
80% of sales effort should be to your distributor
Craft beer didn’t benefit from pantry loading
Trends in beer – return to beer-flavored beer & hire ABV per dollar & nonalcoholic
30-acre brewery in Anderson Valley, CA – an 18-hole disc golf course, stream, music events, outdoor stage
The solar-powered array covers 50% of needs and they are expanding to 110%.
Self-contained water cycle – 10 wells on the property
Sustainability won’t sell a product for you – comes in handy if you are high-quality or a tiebreaker
Brain fart that I didn't edit out – LOL
Other sustainability initiatives and cost savings - how do eliminate waste and expand margins
A special collaboration with Surf Rider Foundation – Coastal Ale and donating 5% of gross margin
25thBoonville Beer Festival April 29th  
Season 3, Episode 23
Anderson Valley Brewing: 
LinkedIn
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Instagram
Connect with Kevin McGee
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Former NFL Player and Chef, David Moosman, the Founder of ToMarket, an innovative solution for Chefs and Farmers.

Former NFL player and chef is currently closing a round of investment for his newest venture, ToMarket, a POS (point of sale) ordering platform that solves three problems: 1. Chefs don't have time to find farmers, 2. Farmers don't know how to find chefs, and 3. Distributors want a value ad for their customers. Join David Moosman, CEO and Founder of ToMarket as he discusses how this POS system, the old legacy restaurant marketplace, and his insights into dealing with investors. Today we are diving into a food tech! Let's go.
 
Origin Story – Grid Iron Chef at U of M
Playing for Pizza by John Grisham
Farmers don’t know how to find chefs and chefs don’t have time to find farmers.
POS system – integrates directly into an ordering platform for chefs
Digitize their clipboard
They sell to distributors and get introduced to the buyers on the platform
The greatest barrier to scaling is the “status quo” mindset
Consumer restaurant spending is outpacing grocery store spending
Get to a dollar as soon as possible
Venture capital opinions
Hot-hand fallacy
Season 3, Episode 22
ToMarket: 
LinkedIn
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Connect with David Moosman
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Achieving Sustainability with Diana Geseking, VP Corporate Counsel, Restaurant Technologies

Creating a profitable and scalable casual dining establishment or quick-serve restaurant (QSR) isn't for the faint of heart. The food entrepreneur needs a delicious menu, an attractive concept, passionate front-of-the-house people, and a skilled back-of-the-house operation. Consumers want to save water, reduce plastic use and be good stewards of resources, and they expect their favorite restaurants and brands to do the same. Diana Geseking joins me from Restaurant Technologies to share how RT is partnering with our favorite restaurants to help them recycle spent oil, reduce CO2, and lessen the landfill burden. In this episode, you will learn how to start a sustainability program.
RTI – their place in the restaurant infrastructure
Turning spent oil into bio-diesel  
Tracking the data to help customers see sustainability results
2022 numbers - 289.4 million pounds of waste oil recycled, 16 million total jugs saved, 7.4 million cubic feet of landfill space saved, 66.6 estimated GHG C02 emission reduction, and 24.6 million pounds of trash saved
Trends in Foodservice and QSRs
Plastic reduction is a stepping stone to greater opportunities
Advice for restauranteurs to advance into more sustainable practices
Role of the distributor
Standing up for what is right
What Gen Z wants
Educational Scholarships for employees to go to secondary school
Season 3, Episode 21
Restaurant Technologies: 
LinkedIn
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Twitter
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Cooler Keg, The Portable Draft Beer Solution with Anthony Bernas, CEO

Draft anything, anywhere? Don’t pinch yourself. You’re not dreaming! Whether you like beer, bubbly, hard seltzers, cocktails, soda, get ready for the Cooler Keg. ER nurse, founder/CEO and former chemist, Anthony Bernas built a system that lets you take the bar with you. Just rinse, clean, empty, REPEAT. The perfect solution to take to concerts, tailgates, camping, or just hanging out at home, you’ll wish you found the Cooler Keg sooner. 
The wait is OVER! Anthony joins us as we tap into the makings of turning his passion into reality. 
 
Cooler Keg - portable, stainless steel draft system holding up to 36 beers or 72 cocktails
What are people saying about this invention?
Who is the ideal customer?
Opportunities for growth
2023 plans
Initial production run
Cost to purchase
Season 3, Episode 20
Cooler Keg: 
Preorder Now!
Website
Instagram
Facebook
LinkedIn
Youtube
TikTok
Connect with Anthony Bernas
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Autonomous Restaurants - the Unattended Solution with Andy Lin, CEO and Founder Yo-Kai Express

Have you ever skipped lunch because the line for the Chipotle was out the door during lunch rush? or maybe you've found yourself at 9pm looking up "food open near me," to see the only place open is the gas station 15 minutes away? Andy Lin, CEO of Yo-Kai Express, found himself in that situation when he was up late studying and craving comfort food - noodle soup. That longing for a warm bowl of soup snowballed into the creation of Yo-Kai Express: the unattended solution. Now the autonomous restaurant offers 30+ gourmet meals that are ready in 90 seconds or less, 24/7, expanding to hundreds of locations across multiple countries. You won't want to miss this episode with CEO Andy Lin because Yo-Kai can pop up anywhere at anytime.~
 
Origin Story - Noodle soup is comfort food
Don’t think of these as a vending machine– think food platform or ghost kitchen
Good food fast
2022 – Japan and Taiwan
2023 – Europe, Singapore, and Korea to name a few
Challenges with autonomous
Focus on frozen using rapid heating technology
Introducing a Boba Tea concept
Target consumer is wide ranging
Whenever someone is in a hurry
Consumers are quickly adopting
Business model – work with existing business operators
Japan doesn’t not need consumer education; American consumers need education
100 Autonomous Restaurants in America
300-500 planned expansion globally
Partner with big food brands under the ghost kitchen model (shout out Jinya)
Social media is a must – and different based on the region
Season 3, Episode 20
Yo-kai Express: 
Website
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Youtube
Twitter
Facebook
LinkedIn
Connect with Andy Lin
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Starting The Red Meat Revolution with American Ostrich Farms, CEO, Alex McCoy

The most delicious, lean red meat that isn't beef is Ostrich! If you are like me, you probably have not tried it. I did and was pleasantly surprised!  Today I interview the premiere Ostrich farmer in America, Alex McCoy, CEO, of American Ostrich Farms. Agriculture is the single most important industry in America if you ask me, and Alex is single-handedly building the value chain for this environmentally friendly, healthy, and sustainable alternative to beef. Join me as I dive deep into Alex's business to discover the challenges and immense future opportunities for this unique bird. 
Origin story
Health and environmental benefits
The biggest consumer challenge
Building the value chain
Vertical integration
Using every part of the bird
It's red meat, not beef
What differentiates ostrich that makes it an interesting addition to your protein mix
The business model
Certification proliferation
The birds never leave the farm
Problems with DTC marketing
Chefs love ostrich meat
Foodservice strategy
Jerky?
Growth plans
Preferred climate
The matrix 
 
Season 3, Episode 19
American Ostrich FarmsWebsite
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Youtube
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Coconut Inspired Innovation and Beverage Business with Alan Cohen, Co-Founder and CEO KoKoMio and Matt Kovacs, President Blaze PR

Nature teaches us about sustainability, insulation, and freshness. You just have to know where to look. Alan Cohen, CEO of KoKomio found his inspiration in the Mexican coconut and is building a deliciously natural beverage brand, a multi-use co-packing facility, and Ko Ko Chill - a cold-pack insulation technique inspired by nature's design.  Matt Kovacs, the CEO of Blaze PR joins me today as we discover a new brand that is making its way into America.
 
Kokomio – mission and purpose
Vertically integrated
Circular economy model - Take care of people, profits, and the environment
90% of US coconut beverages come from Asian coconuts – imagine the carbon footprint!
Cold press in Mexico retail very successful - helped launch into more markets
The coconut broker model didn’t work – inconsistent quality
KoKomio trained the coconut harvesters and gave them better wages and benefits to improve the quality of coconuts harvested and the communities.
Using the entire coconut to reduce the cost of shipping and improve insulation
Called “Co-Co Chill”. You can use the insulation in your garden!
Sales and marketing strategy
Consumers can scan the QR code and look at the whole supply chain and see a more sustainable product
US expansion plan – learning how the consumer works
What are the storylines you are getting from the consumer?
People who were hesitant to try because they didn’t like coconut, loved it because it is different – fresh, just like it was from the tree
“Beach in the bottle”
Expo West was a success
Foodies: How it’s made, coconut maturity level dictates taste. Each one contains MCT, electrolytes, and plant protein, and additional flavors are not added, they blend in actual fruit. 70% less natural sugar than Asian coconuts
3 categories of competitors – cheap brands, raw refrigerated, specialty
Trial and demo strategies, POS promotions, rebates, events, and VW bugs!
 
Season 3, Episode 18
KokomioWebsite
Instagram
Facebook
Connect with Alan Cohen
Connect with Matt Kovacs
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Food-Tech Innovation Comes to the Draft Beer Industry with Can Algul, CEO, Pubinno

Brewers invent new beers every year, but Can Algul, Co-Founder and CEO of Pubinno, says the draft beer industry hasn't seen any innovation since 1956. Can's vision for the oldest industry in the world is a Pubinno Smart Tap installed in every tap room to give the beer drinker the optimal pour while providing the owner better data for sales and marketing, sustainability, and a reduced carbon footprint. 
Origin story
A little history lesson
What is Pubinno
What is a Smart Tap
What is smart clean
Obstacles
The business model
Where can I find a Pubinno 
When are you coming to America
 
Season 3, Episode 17
Pubinno 
Connect with Can Algul
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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”Our Favorite Foods Forever” with Food-Tech pioneeer Adam Maxwell, CEO, Voyage Foods

Imagine creating a peanut butter spread without nuts. You would have an amazing business opportunity! The same can be said for making a chocolate bar without cocoa beans or coffee without coffee beans. Adam Maxwell, CEO of Voyage Foods, is disrupting all three categories simultaneously! 
What business opportunities exist and what unique challenges await this pioneer of our favorite foods? Join Adam and me to and discover the hottest food-tech company and what lies ahead.
Show notes-
Didn't finish college
Origin Story
Raising capital
Building IP and technology
Marketplace: large-scale ingredient producers
Long sales cycle
Business fundamentals
Capital pragmatism
Capital allocation
Where they focus capital
Selling environments
"The Pitch"
Multi-billion dollar markets
Which category will grow the fastest
FDA regulations and hurdles
Coffee talk
RTD is hot right now
Adam's vision
Expo West
 
Season 3, Episode 16
Voyage Foods
Connect with Adam Maxwell
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Five Lakes Coffee’s Recipe For Growth and Expansion with Jared Smith, CEO

What's more American than a local coffee shop serving up its version of a cup o joe? 20 years ago Jared Smith and his brother Paul started Fives Lakes, bought a roaster, and began their business journey. Jared joins me as he shares the inside story of roasting the perfect coffee bean and their successful business plan to be a regional player.
Welcome to Five Lakes: Home of the Highly Caffeinated Angry Brew. Small batch Michigan coffee roasters with eight locations in MI and IN.
 
Origin Story
Purchasing a roaster
1st coffee shop in their town
The roasting process
Store-bought VS fresh roasted
Coffee bean blends, caffeination
Current business model
Key learning – opened 2 stores too far away and had to close them
8 regional stores – spoke and wheel model and a 9th scheduled this year
Some foodservice, universities, casinos no retail grocery at this point
Expanding into RTD coffee with Michigan States University
Scaling a coffee company
Be willing to work a lot and trust people
Be winning or learning
HR Strategy
GMs and assistants
Store Director
Communications
Trainer
Responding to trends
Don’t be attached to an idea or menu item
Iced and frozen drinks are trending
Systems that actually work
What does the future hold?
 
Season 3, Episode 15
Five Lakes Coffee
Connect with Jared Smith
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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The Category Leader & Disruptor in the Alcoholic RTD Market with Andrew Rodbell, Co-Founder, Post Meridiem Spirit Company

The Ready To Drink category (RTD) is set to explode past $10 billion in the next 5-10 years. The fastest-growing segment within RTD is the spirits category.  Andrew Rodbell and his co-founder identified a "whitespace" in the marketplace 6 years ago.  Today they are the category leader, and Andrews joins me today and reveals his #1 business philosophy that guides their decisions.  
Origin story
Whitespace
Trends
Market size
Going against the norm
Canning line
Sales strategy
Marketing and Influencers? 
Points of Distribution
Who is the target market - the buyer persona?
Where to find these cute little cans
Season 3, Episode 14
Post Meridiem Spirit Company
Connect with Andrew Rodbell
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Frontier Kitchens ~ Preparing the Next Generation of Food Entrepreneurs for Success with Cassity Jones, COO

Food entrepreneurs shoulder massive financial risks. Many seek out experts to work with for guidance and support. Former 5-star pastry chef, Cassity Jones, the COO of Frontier Kitchens, has a new mission: guide the new generation of food stars to get established in the business of food and launched into retail, foodservice or DTC.
Cassity joins me to discuss the newest food trends and pitfalls entrepreneurs must avoid if they are to beat the odds.  
origin story
Frontier Kitchen - food business accelerator / university 
rising stars - Rice Culture & Go Oats (As Seen on Shark Tank)
Pitfalls
Financial acumen, cost control, too rigid, lack of support, can't handle success
Trends
Season 3, Episode 13
Frontier Kitchen
Connect with Cassity Jones
Connect with Brenda Cromer
Connect with Tony
 
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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“Better To Ride a Trend Than Go Against It” with Adam Michaels, CEO, Mama Mancini’s

Starting worlds away from the food industry as a bioengineer at UPenn, Mama Mancini’s CEO Adam Michaels joins me today and shares how he found his true passion and purpose in food.
We dissect consumer trends in the wake of recessionary pressures. As more people choose to eat at home over eating out and choose to buy private labels over branded ones, Mama Mancini's decision to be a one-stop shop in the deli is the right one.
Crack open a beer and enjoy this episode with Adam.
origin story
first principles
Italian heritage brand
“Grandma quality” - fresh, clean, eating
One-stop shop deli solution
Consumer insights
Trends: Recessionary pressures
Branded vs. Private label
Culture
Mama Mancini’s winning categories in the QVC customer choice awards 2022:🏆 Most Recommended Brand🏆 Best Meatball🏆 Best Sauce🏆 Best Plant-Based Item
Season 3, Episode 12
Mama Mancini’s
Connect with Adam Michaels
Connect with Tony
 
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE