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Episodes
Friday Jul 28, 2023
Friday Jul 28, 2023
Join us in this exciting podcast, where we explore the fascinating world of company culture and its impact on successful leadership. Discover how a strong culture creates clarity and magnetism within an organization, influencing product and service quality. We discuss the secrets behind conveying culture on the shelf and driving consumer awareness and trial. Uncover the Club Trend of "The Treasure Hunter" and learn how collaborations, co-demos, and programs can drive sales, create lifelong customers, and connect with their lifestyle. We delve into the concept of "Cravers" and how to foster genuine, authentic relationships with passionate fans to promote your brand. Additionally, we touch upon the futuristic possibilities of marketing with ChatGPT. Get ready to be inspired by the clarity of a value system and its impact on marketing success!
Listen to the original podcast with Michael Kiolbassa "Culture eats Strategy for Breakfast: - https://open.spotify.com/episode/1UiLKq38gG4KL9VywFGwrK
Season 3, Episode 45:
KIolbassa:
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Connect with Michael Kiolbassa, President and CEO
Connect with Michael Johnson, Chief Revenue and Marketing Officer
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
New food tech for food and beverage and CPG brands! Jordan Tetrick joins us today and explains why it is time to reimagine the sales process.
Welcome to the Winning at Work podcast. Today we are exploring the cutting-edge world of food tech and its transformative impact on food and beverage, as well as CPG brands. Join us as we sit down with the visionary Jordan Tetrick, who sheds light on the urgent need to reimagine the sales process. Discover the game-changing “Satellite platform”, where dynamic sell-sheets are "reimagined" to streamline your product selling experience with one link – complete with the right content and up-to-date information.
Uncover why a founder's pitch is preferred in today's competitive landscape. Jordan introduces a fresh approach to dealing with customized sell sheets, promotions, and samples, taking your brand to new heights. Tune in to learn invaluable insights on how to stand out from the crowd and captivate buyers with innovations that will shape the future of food and beverage marketing.
Season 3, Episode 44:
Satellite:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jul 21, 2023
Friday Jul 21, 2023
Lobsters are big business and Luke's is a dominant player in the seafood category. Learn how they are growing retail and foodservice with Adam Laite.
Market price fluctuations
June and July into September are ideal for harvesting
Lobsters prefer colder water and are migrating North
22 Shacks (restaurants ) from 600-1,500 sq/ft
25,000- 40,000 lbs. of lobster processed a day in season
Benihana Supplier of the Year -2022
Whole Foods Supplier of the Year – 2018
Adam explains his old-school sales philosophy
You should be proud of your product and be proud to be in sales
“How come you haven’t bought anything from us. We talk all the time.”
Where to find a Shack near you
Season 3, Episode 43:
Luke's Lobster:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
Foodies - this is a lightly sweet snack for on-the-go that is fun, filling, and low in calories. Founder, Michael Rosenzweig, shares his start-up story and his journey into consumer and brand awareness as he ventures into making Pac Pac Snack retail ready for large-scale distribution. Learn from Michael's steps and discover how to find your brand's fit/category.
Pac Pac Snacks
Based on a Japanese herb – Konjac – a starchy jam
Like a gummy snack
Vision for the brand
What channels can Pac Pac be found
Independent retailers
Boba Shops
Hotel lobbies
What is working to gain consumer awareness?
Advice – always be selling
Season 3, Episode 42:
Pac Pac Snacks:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jul 14, 2023
Friday Jul 14, 2023
The most exciting and innovative food-tech discovery is here. Looking for something to do to help solve the plastic problem? 1. listen to this episode. 2. Share this episode. 3. Stick around to the end for Aaron's call to action.
StrawFish
Pacific Garbage Patch – 2X the size of Texas? Are you kidding me?
Straws and Cutlery are the primary offerings for StrawFish – but here are more products in the works.
500 million single-use straws are used a day – 100 billion a year – just straws!
Explains the process to convert marine waste into straws.
What is the attitude of buyers when selling StrawFish - there is so much greenwashing – they are skeptical – this is the biggest hurdle
Educating the marketplace is the second largest challenge – to help teams make the right choice
2023 has seen StrawFish aligning with more channel partners, brokers, and distributors
The Cruise industry is open to innovation
Royal Caribbean has partnered with StrawFish
What can consumers do?
Be an ambassador!
StrawFish champions the best ideas that are honest and true and are kept in the “toolKit” on their website
Call To Action!
Season 3, Episode 41:
Strawfish:
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Connect with Aaron
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jul 07, 2023
Friday Jul 07, 2023
Alison Patt, the CEO of Thomas Cuisine, joins me to discuss the sales and marketing culture that has propelled them into a large regional food service provider. This important conversation must be bookmarked and added to 'the power of culture' conversation being had across boardrooms and living rooms. Enjoy this gem of an episode!
Now in 12 states – large regional player
100 partner organizations
REAL food: clean, healthy – food is kept in the refrigerator, not the freezer!
More knives VS scissors
22 million meals a year – 22 million opportunities a year
SMART growth – it’s not about how fast you expand.
Growth is a noble goal. Not growth for growth’s sake.
Never use the word vendor!
The organization has to be aligned with “who are we” before you create a sales and marketing program
Sales must tell the story and be able to determine what is an aligned partner.
Sales is a team sport – you can’t export this function to 3 people – you won’t be as successful
Her CFO and VP HR are in sales!
What value do you bring? Is it more than just food?
Operations does such a great job that it results in new leads and referrals.
Say NO to wrong business
Personal philosophy – stop selling, stop pitching and really take the time to understand what a win looks like for them. If you can’t give them what they want, you have one shot to be.
How she hires and onboards people
Sales training
Know where to put your time
Where are the pools of the best leads?
How do you celebrate wins?
Season 3, Episode 40:
Thomas Cuisine:
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Connect with Alison
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Wednesday Jul 05, 2023
Wednesday Jul 05, 2023
Discover a new food-tech platform that combines recipe creators and brands into one easy-to-navigate website. Bill Staley, the Founder, joins me with his operations manager, Pooja Parikh.
Founder Story of Foodsocial.io
A community platform for creators to share recipes and meal plans with contextual marketing and ad placement for brands and creators.
How is this platform different for creators? Long-term benefits and better payouts.
For users, it’s free!
The community helps connect people that are remote.
Revenue model
Community Model – a huge pillar!
How do they attract brands and creators
Creators get exploited in the traditional platforms, so they are skeptical as they have been mistreated.
Livestreaming ideas
App on the way!
Season 3, Episode 39:
FoodSocial:
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Connect with Bill Staley
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jun 30, 2023
Friday Jun 30, 2023
Welcome to another insightful episode on W@W. In today's episode, we delve into a long-overdue trend in the food industry: Food as Medicine. We all know the importance of eating fresh, less processed food for better health, but making healthy choices can be challenging. What if we could build a hospitality company centered around these principles? Joining us today is David Lanci, the CEO of Nexdine, who shares his vision and passion for Food as Medicine and discusses why "Value-Based Care" will shape the future of food.
Founder's Story - Everyone is a Foodie: David Lanci shares the inspiration behind Nexdine's revolutionary approach to food service and why the concept of Food as Medicine is vital. Discover how being a foodie at heart laid the foundation for creating a company that prioritizes the health and well-being of its customers.
Business Footprint - Each Facility as an Independent Restaurant: Learn how Nexdine's unique business model treats each facility as an independent restaurant, catering to the specific needs and preferences of the communities they serve. Find out how this approach fosters strong connections and personalized experiences for customers.
Exciting Segment - Senior Living: David expresses his excitement about working in the senior living sector, where administrators share a mission-driven approach and align with Nexdine's core values. Discover how the Food as Medicine concept brings positive change to the lives of seniors in these communities.
Creating a Food as Medicine "System" and Overcoming Obstacles: Explore the challenges faced in implementing a Food as Medicine "system" and how Nexdine overcame barriers to prioritize fresh, healthy foods over processed alternatives. Learn about their acquisition of Simplex Health, a Medical Nutrition Therapy company, and its integration into their approach.
Value-Based Care and the Impact on Insurance and Self-Insured Companies: Understand how Value-Based Care is transforming healthcare and how Nexdine's Food as Medicine aligns with this transformative shift. Discover how pending legislation will mandate positive changes in care, paving the way for the future of food services.
The Importance of Buying Local: Find out why Nexdine is committed to supporting local communities by buying local whenever possible. Learn about the benefits of sourcing fresh ingredients from local farmers and producers.
A Holistic Approach to the Dining Experience - Exploring 19 Dimensions: Explore the comprehensive dimensions of Nexdine's holistic dining experience, which goes beyond the food itself. Discover how ambiance, service, and social interaction contribute to customers' overall well-being.
Setting the Blueprint and Goals - The Role of Culture: Learn how Nexdine's strong company culture sets the blueprint and goals for their Food as Medicine approach. Discover the crucial role culture plays in fostering openness, collaboration, and innovation within the company.
Philosophy - Doing the Right Thing: David shares Nexdine's philosophy, where doing the right thing doesn't always cost more. Uncover how investing in health and well-being is a cost-effective strategy in the long run.
Lanci-isms - Valuing Team Members: Explore David Lanci's unique "Lanci-isms," including the importance of valuing team members on their way in and their way out of the company. Discover how Nexdine pays bonuses to employees who have left the company as a token of gratitude.
Tune in to gain insights into the transformative power of Food as Medicine and how Nexdine is shaping the future of food services with a passion for health and wellness.
Connecting with Nexdine
Season 3, Episode 39:
NEXDINE:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
Hey coffee lovers and foodies. Discover what makes the Kona Coffee Belt unique and why Joanie Wynn and her husband moved to Hawaii, bought a coffee farm, and now sell directly to consumers the richest-tasting coffee in the world.
Kona Earth
Micro-roasted
100% Kona coffee
Founder’s Story
Arabica bean (Kona Tipica)
Harvesting – all hand-picked. Only ripe cherries are picked.
September – March, 5-7 rounds of picking
Challenges with CBB pests and CLR leaf rust
Production
Wet milled, then dried and raked over several days to dry, then dry milled, then green coffee is sold at wholesale, or roast it yourself.
Drying specifications 9-12% moisture content
Flavor Profiles
The Kona region
30 miles long, 2 miles wide
300 feet - 2,000+ elevation
Each farm finds what works in its location.
Challenges facing Kona Coffee Farmers
Labeling clarity laws
Season 3, Episode 38:
Kona Earth Coffee:
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Yelp
Connect with Joanie Wynn
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jun 23, 2023
Friday Jun 23, 2023
Foodies and Founders - this episode is packed! Prabal uncovers the problem with traditional snacking and upends the jerky market with an offering of juicy, chicken jerky (don't tell the guys they market this for women!). His entrepreneurial wisdom points out the different business strategies if you are a small business or a start-up. I know you will devour this episode faster than a fresh pouch of spicey jerky!
What’s behind the name?
Brand VS Product – the Brand has a mission to inspire a certain outcome
How can we make an offering in the protein space for women that aids in constructing a new food system that is accessible to all people and addresses the needs of the future of this world
What is wrong with the healthy snack category? Natural isn’t leading the snack category because the products aren’t tasty and people go back to carbs and sugar.
We made something healthy, packed full of energy with low carbs and low sugar that is delicious.
How did you get into 5,000 retail in less than two years?
Put the needs of others first, rather than approaching people with your agenda
Buyers want to drive their category
Retail ready day one
Early buyers that took a chance are benefitting
Staying on shelf is extremely complex
Know what value you bring to the retailer
You need to have unshakable confidence in your product
There are different paths to success
You have to understand if you are building a small business or a start-up.
You have to validate the positioning of your product
How do I generate demand and awareness to drive consumers to look for this brand in a scrappy way
Question traditional thinking
Resilience is key! Believe in what you are doing.
Season 3, Episode 37:
Brave Good Kind:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Thursday Jun 22, 2023
Thursday Jun 22, 2023
JJ Jaxon joins me to discuss his founder's story and how he and his wife, Catherine, are solving the food allergy problem with their retail snack for infants and toddlers.
Dr. Gideon Lack groundbreaking work - LEAP learning early about peanut allergies.
The Founder Story behind Mission Mighty Me.
Taste developed around the infant palate.
Statistics
Solving the biggest challenges in DTC – no one is walking past your website
Knowing your target audience – ICP – MMM is the new mom community.
New moms research about 70% of products they buy
Where do they get their information? Who do they trust?
Balancing functional and nutritional marketing messages to not appear too medical
Expo West
Season 3, Episode 36:
Mission MightMe:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jun 16, 2023
Friday Jun 16, 2023
Dr. Andrew Hemmen AKA "Doctor Andy" has created a revolutionary energy drink that produces dopamine. Tune in to discover how this is possible, where to sample it, and more from his founder's journey from Doctor to Beverage entrepreneur.
Beyond Energy
Mucuna, L-dopa, Amino Acids
3 SKUs Dark Berry, Mango, Blood Orange
Medicinal uses
In KC market
Aggressive marketing
Has a few big retailers lined up
Go to the website and check out this emerging energy brand
Season 3, Episode 35:
BeyondEnergy:
Website
Linkedin
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Youtube
Connect with Dr Andrew Hemmen
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Amir Sabetian, CEO of Squeeze In, brings his executive experience from California Pizza Kitchen, Steak and Shake, and ZPizza International to discuss his breakfast and lunch concept and how he plans to scale this through franchising.
Squeeze In Restaurant Brand
West Coast Breakfast and Lunch
Plans to expand to 100 locations
Brought in industry best practices
Cut down the menu
Time and motion studies in the front and back off the house
Benefiting from the big boys in restaurants
Knowing what’s working for other brands and what’s not
Sat/Sun does 55% for the week – so there is a need to turn tables faster
You have to make money – it’s a business!
Having a nice brand that breaks even isn’t going to attract investors.
The expansion plan
Using a sophisticated training model for every
Can you help people grow into a hospitality career?
Demonstrate care – don’t just say ‘we care’
Innovations – loyalty programs!
Season 3, Episode 34:
Squeeze In:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jun 09, 2023
Friday Jun 09, 2023
Brass Roots CEO Aaron Gailmor joins me today to unveil the Sacha Inchi Seed from Peru and shares the how he and his team keep the brand moving off the shelf.
His Shark Tank experience
That Suit is money!
The Sacha Inchi Seed – functional benefits and the Impact on the Environment
Sourced from Peru and SE Asia, Thailand, and Laos with no irrigation needed! VS Almonds which require massive amounts of water
Retail strategies, Packaging
Footprint – Sprouts nationally and Whole Foods regionally
Whole Food's story is the success story they want to replicate
You have 6-9 month to show growth in sales and gross margin for the store than the bottom 20%
You can sell at full price and discounted (trial and repurchases)
Getting access to data – setting expectations and goals from the beginning
Best thing you can do retail – get as much real estate as possible – an end cap is the Holy Grail
go to corporate to get “off shelf”
Use brand ambassadors – customers perhaps – samplings at the store and build a relationship with the managers of the category
Field service teams VS ambassadors and can you manage them
Micro-influencers
Get them to do what they love – they will be more engaged naturally and you will retain them
Ideas on advertising – Instagram customer acquisition – but at a certain point, its harder to target your audience.
Top of the funnel – brand awareness in social media
Season 3, Episode 33:
Brass Roots:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
What is upcycling? Why should you support brands in this category? Millions of tons of food representing countless hours of human labor and "inputs" are wasted each year. Anna Hammond explains the story and operation behind Matriark Foods on Winning at Work today.
33 million tons of vegetables never make it to the table and millions never make it off the farm
Upcycling vegetable solutions for foodservice channels – Compass, Sodexo, Guggenheimer, Harvest Table, and Vizient
Retail – targeted NE launch with Whole Foods with 3 pasta sauce SKUs
Working with a food manufacturer who is “wasting” and “can’t use” 3 million pounds of tomatoes because they are too big or small or soft or hard.
Disrupting this point in the manufacturing cycle makes the biggest impact because of the inputs
Upcycling misconceptions: upcycling is not recycling
Getting into Wholefoods story
Sampling at store
Loves the hungry teenager
Targeted ads and SEO
Amazon
Misfits
Imperfect
Hive
Use Dirty Hands broker
Build relationships with WF store managers
Season 3, Episode 32:
Matriark Foods:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Jun 02, 2023
Friday Jun 02, 2023
Aquafarming is about replicating the complex ecosystem mother nature created. Get ready for a deep dive into the world of premium fish farming, and discover James Arthur, co-Founder of Seatopia, and his mission to bring the world's healthiest and cleanest fish to your doorstep.
Seatopia DTC aquaculture
Highest-grade fish on the market
Mitigate pressure from
From 15 fish they create 1 million fish
Consumers are demanding better farming practices in aquaculture as they do in land-based farming
Do you care what your food eats? If so, you care about your seafood.
Certified mercury safe, no DDT or micro-plastics
Integrated multi-trophic environment
Does not run his own fish farm anymore
Attracting consumers
Strong lifetime value with core customers
Speak to audiences who car about their food
Social strategy
Lunar and earth cycles
Season 3, Episode 31
Seatopia:
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Linkpop
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
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Friday May 26, 2023
Friday May 26, 2023
Amy Closson is the CEO and founder of the amazing cupcake brand you might have seen on Cup Cake Wars. She is the #1 bakery in Austin, TX. She had also had enough after 10 years and sold the business! Baking from scratch is a grind! But that is not the end of the story. Why did she rebuy the brand in 2 years? What had she learned? How will she expand the business? Tune in to her this unusual, yet profound story.
Unusual founder story at Cupprimo
New approach to business after her sabbatical
Open other outlets using a branding model VS franchising
$1 million in cupcake products – made from scratch each day
The front of the house and back of the house operation
Redefining busy like 4,000 cupcakes a day busy
Good ideas cause out of problem solving
New sprinkles line going into retail
Production and packaging and supply chain is relatively simple, and the margins are high
In store merchandise including a kids book series
Its tough to innovate when you are so busy in the back of the house
Foodservice operators run short of strategy time
Season 3, Episode 30:
Cupprimo:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Wednesday May 24, 2023
Wednesday May 24, 2023
Nancy Garrison, Co-Founder of Garrison Brothers Distillery joins me today from Texas to unveil her newest passion, a Bourbon Whiskey inspired for women, Honey Dew. Discover how she reaches and teaches women how to experience bourbon and GB's process for making Texas-style spirits! Stay tuned for a live stream with Nancy and a female beekeeper.
Women have been led to believe that only some spirits are for them
Whiskey is a broad category, bourbon is a specific type of whiskey
Bourbon is the American whiskey, the highest-regulated spirit
The new oak barrel provides the bourbon with the sweetness and color
Wheat, not Rye
Add in rain collected on the farm to bring the proof down to 80
Central Texas and Burleson Honey partnership
A healthy family competition with Nancy and Dan Garrison
Cocktails? An old-fashion or add a splash of citrus but she prefers it ‘neat’
Marketing approach – starts with meeting the women in person and start the discussion
Women like to support women
Lady Bird Johnson Tribute
Community giving “good bourbon can change the world” public charity
Honeybees and the lack of women bee-keepers
https://www.instagram.com/queenbeegarrison/
Season 3, Episode 29
Garrison Brothers:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday May 19, 2023
Friday May 19, 2023
I welcome in Jason Reposa, CEO of Good Feels, a cannabis beverage brand. Jason is my first founder in this category, so he gets peppered with a round of questions from me, a novice. There were so many questions that I wanted to ask, but didn't have time, so stay tuned for a live stream on Linkedin in the coming weeks.
Cannabis regulation, so why work in this category?
High risk ~ high reward
The big moat around your product
RTD Seltzer 4 flavors +1 seasonal – treat it like a brewery.
Beverage enhancer – innovation winner
You need a low-dose product, so you feel relaxed – titration to get up to the level
Solved the control issue with the dropped
You can infuse anything that is water-based
Customer base – wellness-focused consumers: sleep, pain management, or anxiety aliments
Wholesale, DTC, B2B2C model
Its all about engagement, you have to show up and be at events – started an events newsletter
Brokerage/distribution model – self-distribution – now a new business opportunity
Sample strategy - pop-ups with un-infused beverage
Investor environment
Seat-to-sale tracking – Metrc tracks everything – seed to sale
No data insights
Programmatic VS the high cost of labor for in-store sampling
Season 3, Episode 28
Good Feels:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Wednesday May 17, 2023
Wednesday May 17, 2023
Julie Swift, Foodservice expert and founder of Foodservice Women’s Alliance (FWA) joins me today as we discuss practical growth strategies to expand your foodservice business. Julie is well-known throughout the industry, highly respected, and owns her own consultancy.
The pandemic created a share stealing window, brand loyalty window, and accelerated digital and social media window
What solutions can we bring to foodservice operators is the focus now and starting from this point, food manufacturers are creating strategies based on this.
How to approach leadership and have these conversations. You will uncover so many obstacles and guardrails. “We can’t do this (for the operator)” or “Jill or Joe will never go for that idea (for the operator)”.
Better to start in Foodservice or Retail?
Start in the boardroom with all the insights out in the open
The biggest competition is not “out there,” it’s on the board.
Example of how to go to market with sustainable seafood – target non-commercial.
There is no reverse for plant-based food.
Students in college give us a great window into the future.
Season 3, Episode 27
Foodservice Women’s Alliance:
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LinkedIn
Get Involved!
Connect with Julie
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday May 12, 2023
Friday May 12, 2023
What is craft beef? What is the dry-aging process? Why do cattle ranchers finish with a grain diet? How do you grow and scale a beef operation? I had so many questions for Jeff Smith that he has agreed to come back for a live stream Q&A on butchering. I am excited for everyone to meet Jeff and learn about this amazing cattle farm and sample a dry-aged steak. You can seriously taste the difference!
Colorado Craft Beef
Origin Story
1913 Cattle Ranch
Foodie insights
DTC luxury brand
Cattle on Grass, old school feed yard, horseback, cattle nutrition
21-day aged – half a steer – commercial space cannot do this – enzymatic process, not watered down taste. More earthy, nutty flavor, less water, getting a more tender flavorful piece of meat. Commercial meat can lose up to 50% yield after smoking and trimming and with CCB, yields are around 75%.
4-6 months to finish a cow with a grain finish diet and switch the flavor profile of the fat to the buttery, nutty VS wild meat flavor.
Fat Cap theory
450 lbs. finished meat per cow - roughly
½ of this burger
25-30 lbs. of ribeye
4 lbs. of flat iron
Business model
90% DTC
10% food service
Dan Hart – Restauranteur
The sales model of the food service/chef determines if CCB will be a good fit for the business
Partnering with KETO and Carnivore influencers and other brands – best marketing strategy
Frustrations with FedEx and shipping rates up 50%
How do they handle shipping into hot regions like Phoenix
They are naturally genuine and authentic ranchers and don’t have to work socials to be different
2023 plans – special announcement – TBD
600,00 cows a week are harvested in the USA
2,000,000 pigs a week
2 billion checks a year
Sirloin VS Ribeye
Season 3, Episode 26
Colorado Craft Beef:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Wednesday May 10, 2023
Wednesday May 10, 2023
I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen.
Origin story of Mary’s Gone Crackers
Good for you category + loads of flavor
Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z
Numerator – tracks brick-and-mortar retail sales & online sales & who is buying
Marketing and Sales team makeup
Building more than a brand
Trends – good for you and new international flavors are sweets
Launching new flavors – taste testing, surveys
Rapid Fire
Season 3, Episode 26
Mary's Gone Crackers:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Monday May 08, 2023
Monday May 08, 2023
Nothing tastes better than homemade from scratch! Building a business model around this concept has a unique set of challenges. Ronnie Givargis joins me to talk about his business and his future plans in Southern California.
Scaling a “from scratch” restaurant concept
Expanding based on a community need
The biggest issue is employees and the labor force – getting and keeping them – motivation has shifted
Investing in a central location to help with some of the scratch processes
How to stay connected with the customer in the marketplace
Customers and staff are becoming friends
Vision: open up other scratch concepts all under one hub
Advice – be very well capitalized if you plan to expand to multiple locations
Develop your own managers
Expanding the concept into other scratch-made concepts like coffee and Mexican food
Season 3, Episode 25
Scratch Bakery Cafe:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday May 02, 2023
Tuesday May 02, 2023
Do you feel a little guilty bringing home dinner in a mound of single-use plastic bound for the landfill? Ashleigh Ferran had a moment of inspiration and wanted to help solve the single-use plastic problem. She just didn't know she was going to start an amazing chef-inspired food business! We are glad she did because this is the definition of a win-win-win business model. Ashleigh brings her high energy to the W@W podcast today to showcase how they are solving a big social and environmental problem while building a profitable model for expansion.
Center of the plate entre – ready to heat and serve – the customer rounds out the meal.
Advanced freezing technologies
Reusable
Foodie
She noticed legislation attempting to change consumer behaviors for plastic and she had her “Founder Conviction Moment” for circular to replace single-use packaging.
The business model – partner with restaurants and chefs to deliver ready-made entrees to the dinner table and offer a high-margin extension to the restaurant in a circular, reusable packaging.
Centralized kitchen and a partner who handles the health and safety and sanitizer.
The tipping point to scale: hub and spoke. Building customers, community, chefs, and restaurants per region with some overlap into the next hub. Tap into the hot spots of food and innovators.
In Good Company is the facilitator to help chefs expand their food and flavors across America and activate their own communities
Chefs on the platform activate their network and all the restaurants have an expanded opportunity.
Investing in the circular foundation now and is not waiting until the whole infrastructure is built
Season 3, Episode 24
In Good Company:
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Facebook
Connect with Ashleigh
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Apr 28, 2023
Friday Apr 28, 2023
Kevin McGee's crisis management background is the perfect skillset to lead the rebranding and expansion efforts of the nationally distributed craft beer brand, Anderson Valley Brewing Company. Kevin's home base in Boonville, CA might be the coolest place on earth to drink a beer, play frisbee golf and take in some music. AVBC also is leading the way in sustainability efforts.
35+ year old-school craft brewery
Started one of the first nano–breweries in America
Beer is a good business, recession-proof, and he and his father bought AVBC
Expert in crisis management
How they reorganized AVBC
The story behind the bear with deer antlers
Issues with the Brewery: consumer-facing marketing was failing
Legacy brands had grown rapidly with little marketing effort without talking to the consumer
Instead of A-B testing – they physically show up in the market and understand what resonates
Has a national sales team and outsources communications, social media, and outreach
80% of sales effort should be to your distributor
Craft beer didn’t benefit from pantry loading
Trends in beer – return to beer-flavored beer & hire ABV per dollar & nonalcoholic
30-acre brewery in Anderson Valley, CA – an 18-hole disc golf course, stream, music events, outdoor stage
The solar-powered array covers 50% of needs and they are expanding to 110%.
Self-contained water cycle – 10 wells on the property
Sustainability won’t sell a product for you – comes in handy if you are high-quality or a tiebreaker
Brain fart that I didn't edit out – LOL
Other sustainability initiatives and cost savings - how do eliminate waste and expand margins
A special collaboration with Surf Rider Foundation – Coastal Ale and donating 5% of gross margin
25thBoonville Beer Festival April 29th
Season 3, Episode 23
Anderson Valley Brewing:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
Former NFL player and chef is currently closing a round of investment for his newest venture, ToMarket, a POS (point of sale) ordering platform that solves three problems: 1. Chefs don't have time to find farmers, 2. Farmers don't know how to find chefs, and 3. Distributors want a value ad for their customers. Join David Moosman, CEO and Founder of ToMarket as he discusses how this POS system, the old legacy restaurant marketplace, and his insights into dealing with investors. Today we are diving into a food tech! Let's go.
Origin Story – Grid Iron Chef at U of M
Playing for Pizza by John Grisham
Farmers don’t know how to find chefs and chefs don’t have time to find farmers.
POS system – integrates directly into an ordering platform for chefs
Digitize their clipboard
They sell to distributors and get introduced to the buyers on the platform
The greatest barrier to scaling is the “status quo” mindset
Consumer restaurant spending is outpacing grocery store spending
Get to a dollar as soon as possible
Venture capital opinions
Hot-hand fallacy
Season 3, Episode 22
ToMarket:
LinkedIn
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Apr 21, 2023
Friday Apr 21, 2023
Creating a profitable and scalable casual dining establishment or quick-serve restaurant (QSR) isn't for the faint of heart. The food entrepreneur needs a delicious menu, an attractive concept, passionate front-of-the-house people, and a skilled back-of-the-house operation. Consumers want to save water, reduce plastic use and be good stewards of resources, and they expect their favorite restaurants and brands to do the same. Diana Geseking joins me from Restaurant Technologies to share how RT is partnering with our favorite restaurants to help them recycle spent oil, reduce CO2, and lessen the landfill burden. In this episode, you will learn how to start a sustainability program.
RTI – their place in the restaurant infrastructure
Turning spent oil into bio-diesel
Tracking the data to help customers see sustainability results
2022 numbers - 289.4 million pounds of waste oil recycled, 16 million total jugs saved, 7.4 million cubic feet of landfill space saved, 66.6 estimated GHG C02 emission reduction, and 24.6 million pounds of trash saved
Trends in Foodservice and QSRs
Plastic reduction is a stepping stone to greater opportunities
Advice for restauranteurs to advance into more sustainable practices
Role of the distributor
Standing up for what is right
What Gen Z wants
Educational Scholarships for employees to go to secondary school
Season 3, Episode 21
Restaurant Technologies:
LinkedIn
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Twitter
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
Draft anything, anywhere? Don’t pinch yourself. You’re not dreaming! Whether you like beer, bubbly, hard seltzers, cocktails, soda, get ready for the Cooler Keg. ER nurse, founder/CEO and former chemist, Anthony Bernas built a system that lets you take the bar with you. Just rinse, clean, empty, REPEAT. The perfect solution to take to concerts, tailgates, camping, or just hanging out at home, you’ll wish you found the Cooler Keg sooner.
The wait is OVER! Anthony joins us as we tap into the makings of turning his passion into reality.
Cooler Keg - portable, stainless steel draft system holding up to 36 beers or 72 cocktails
What are people saying about this invention?
Who is the ideal customer?
Opportunities for growth
2023 plans
Initial production run
Cost to purchase
Season 3, Episode 20
Cooler Keg:
Preorder Now!
Website
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LinkedIn
Youtube
TikTok
Connect with Anthony Bernas
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Apr 14, 2023
Friday Apr 14, 2023
Have you ever skipped lunch because the line for the Chipotle was out the door during lunch rush? or maybe you've found yourself at 9pm looking up "food open near me," to see the only place open is the gas station 15 minutes away? Andy Lin, CEO of Yo-Kai Express, found himself in that situation when he was up late studying and craving comfort food - noodle soup. That longing for a warm bowl of soup snowballed into the creation of Yo-Kai Express: the unattended solution. Now the autonomous restaurant offers 30+ gourmet meals that are ready in 90 seconds or less, 24/7, expanding to hundreds of locations across multiple countries. You won't want to miss this episode with CEO Andy Lin because Yo-Kai can pop up anywhere at anytime.~
Origin Story - Noodle soup is comfort food
Don’t think of these as a vending machine– think food platform or ghost kitchen
Good food fast
2022 – Japan and Taiwan
2023 – Europe, Singapore, and Korea to name a few
Challenges with autonomous
Focus on frozen using rapid heating technology
Introducing a Boba Tea concept
Target consumer is wide ranging
Whenever someone is in a hurry
Consumers are quickly adopting
Business model – work with existing business operators
Japan doesn’t not need consumer education; American consumers need education
100 Autonomous Restaurants in America
300-500 planned expansion globally
Partner with big food brands under the ghost kitchen model (shout out Jinya)
Social media is a must – and different based on the region
Season 3, Episode 20
Yo-kai Express:
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Connect with Andy Lin
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Apr 07, 2023
Friday Apr 07, 2023
The most delicious, lean red meat that isn't beef is Ostrich! If you are like me, you probably have not tried it. I did and was pleasantly surprised! Today I interview the premiere Ostrich farmer in America, Alex McCoy, CEO, of American Ostrich Farms. Agriculture is the single most important industry in America if you ask me, and Alex is single-handedly building the value chain for this environmentally friendly, healthy, and sustainable alternative to beef. Join me as I dive deep into Alex's business to discover the challenges and immense future opportunities for this unique bird.
Origin story
Health and environmental benefits
The biggest consumer challenge
Building the value chain
Vertical integration
Using every part of the bird
It's red meat, not beef
What differentiates ostrich that makes it an interesting addition to your protein mix
The business model
Certification proliferation
The birds never leave the farm
Problems with DTC marketing
Chefs love ostrich meat
Foodservice strategy
Jerky?
Growth plans
Preferred climate
The matrix
Season 3, Episode 19
American Ostrich FarmsWebsite
Instagram
Facebook
Youtube
Connect with Alex McCoy
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Thursday Apr 06, 2023
Thursday Apr 06, 2023
Nature teaches us about sustainability, insulation, and freshness. You just have to know where to look. Alan Cohen, CEO of KoKomio found his inspiration in the Mexican coconut and is building a deliciously natural beverage brand, a multi-use co-packing facility, and Ko Ko Chill - a cold-pack insulation technique inspired by nature's design. Matt Kovacs, the CEO of Blaze PR joins me today as we discover a new brand that is making its way into America.
Kokomio – mission and purpose
Vertically integrated
Circular economy model - Take care of people, profits, and the environment
90% of US coconut beverages come from Asian coconuts – imagine the carbon footprint!
Cold press in Mexico retail very successful - helped launch into more markets
The coconut broker model didn’t work – inconsistent quality
KoKomio trained the coconut harvesters and gave them better wages and benefits to improve the quality of coconuts harvested and the communities.
Using the entire coconut to reduce the cost of shipping and improve insulation
Called “Co-Co Chill”. You can use the insulation in your garden!
Sales and marketing strategy
Consumers can scan the QR code and look at the whole supply chain and see a more sustainable product
US expansion plan – learning how the consumer works
What are the storylines you are getting from the consumer?
People who were hesitant to try because they didn’t like coconut, loved it because it is different – fresh, just like it was from the tree
“Beach in the bottle”
Expo West was a success
Foodies: How it’s made, coconut maturity level dictates taste. Each one contains MCT, electrolytes, and plant protein, and additional flavors are not added, they blend in actual fruit. 70% less natural sugar than Asian coconuts
3 categories of competitors – cheap brands, raw refrigerated, specialty
Trial and demo strategies, POS promotions, rebates, events, and VW bugs!
Season 3, Episode 18
KokomioWebsite
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Facebook
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Connect with Matt Kovacs
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
Brewers invent new beers every year, but Can Algul, Co-Founder and CEO of Pubinno, says the draft beer industry hasn't seen any innovation since 1956. Can's vision for the oldest industry in the world is a Pubinno Smart Tap installed in every tap room to give the beer drinker the optimal pour while providing the owner better data for sales and marketing, sustainability, and a reduced carbon footprint.
Origin story
A little history lesson
What is Pubinno
What is a Smart Tap
What is smart clean
Obstacles
The business model
Where can I find a Pubinno
When are you coming to America
Season 3, Episode 17
Pubinno
Connect with Can Algul
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Mar 31, 2023
Friday Mar 31, 2023
Imagine creating a peanut butter spread without nuts. You would have an amazing business opportunity! The same can be said for making a chocolate bar without cocoa beans or coffee without coffee beans. Adam Maxwell, CEO of Voyage Foods, is disrupting all three categories simultaneously!
What business opportunities exist and what unique challenges await this pioneer of our favorite foods? Join Adam and me to and discover the hottest food-tech company and what lies ahead.
Show notes-
Didn't finish college
Origin Story
Raising capital
Building IP and technology
Marketplace: large-scale ingredient producers
Long sales cycle
Business fundamentals
Capital pragmatism
Capital allocation
Where they focus capital
Selling environments
"The Pitch"
Multi-billion dollar markets
Which category will grow the fastest
FDA regulations and hurdles
Coffee talk
RTD is hot right now
Adam's vision
Expo West
Season 3, Episode 16
Voyage Foods
Connect with Adam Maxwell
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
What's more American than a local coffee shop serving up its version of a cup o joe? 20 years ago Jared Smith and his brother Paul started Fives Lakes, bought a roaster, and began their business journey. Jared joins me as he shares the inside story of roasting the perfect coffee bean and their successful business plan to be a regional player.
Welcome to Five Lakes: Home of the Highly Caffeinated Angry Brew. Small batch Michigan coffee roasters with eight locations in MI and IN.
Origin Story
Purchasing a roaster
1st coffee shop in their town
The roasting process
Store-bought VS fresh roasted
Coffee bean blends, caffeination
Current business model
Key learning – opened 2 stores too far away and had to close them
8 regional stores – spoke and wheel model and a 9th scheduled this year
Some foodservice, universities, casinos no retail grocery at this point
Expanding into RTD coffee with Michigan States University
Scaling a coffee company
Be willing to work a lot and trust people
Be winning or learning
HR Strategy
GMs and assistants
Store Director
Communications
Trainer
Responding to trends
Don’t be attached to an idea or menu item
Iced and frozen drinks are trending
Systems that actually work
What does the future hold?
Season 3, Episode 15
Five Lakes Coffee
Connect with Jared Smith
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Mar 24, 2023
Friday Mar 24, 2023
The Ready To Drink category (RTD) is set to explode past $10 billion in the next 5-10 years. The fastest-growing segment within RTD is the spirits category. Andrew Rodbell and his co-founder identified a "whitespace" in the marketplace 6 years ago. Today they are the category leader, and Andrews joins me today and reveals his #1 business philosophy that guides their decisions.
Origin story
Whitespace
Trends
Market size
Going against the norm
Canning line
Sales strategy
Marketing and Influencers?
Points of Distribution
Who is the target market - the buyer persona?
Where to find these cute little cans
Season 3, Episode 14
Post Meridiem Spirit Company
Connect with Andrew Rodbell
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
Food entrepreneurs shoulder massive financial risks. Many seek out experts to work with for guidance and support. Former 5-star pastry chef, Cassity Jones, the COO of Frontier Kitchens, has a new mission: guide the new generation of food stars to get established in the business of food and launched into retail, foodservice or DTC.
Cassity joins me to discuss the newest food trends and pitfalls entrepreneurs must avoid if they are to beat the odds.
origin story
Frontier Kitchen - food business accelerator / university
rising stars - Rice Culture & Go Oats (As Seen on Shark Tank)
Pitfalls
Financial acumen, cost control, too rigid, lack of support, can't handle success
Trends
Season 3, Episode 13
Frontier Kitchen
Connect with Cassity Jones
Connect with Brenda Cromer
Connect with Tony
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Mar 17, 2023
Friday Mar 17, 2023
Starting worlds away from the food industry as a bioengineer at UPenn, Mama Mancini’s CEO Adam Michaels joins me today and shares how he found his true passion and purpose in food.
We dissect consumer trends in the wake of recessionary pressures. As more people choose to eat at home over eating out and choose to buy private labels over branded ones, Mama Mancini's decision to be a one-stop shop in the deli is the right one.
Crack open a beer and enjoy this episode with Adam.
origin story
first principles
Italian heritage brand
“Grandma quality” - fresh, clean, eating
One-stop shop deli solution
Consumer insights
Trends: Recessionary pressures
Branded vs. Private label
Culture
Mama Mancini’s winning categories in the QVC customer choice awards 2022:🏆 Most Recommended Brand🏆 Best Meatball🏆 Best Sauce🏆 Best Plant-Based Item
Season 3, Episode 12
Mama Mancini’s
Connect with Adam Michaels
Connect with Tony
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Wine Spies CEO, Addison “Agent Cru” Rex shares the unique twist to the flash sale model. Now the oldest wine flash sale retailer, they navigated through an industry with super niche products, specific needs & thousands of SKUs, by building their own unique system.
As a discount retailer, how do you deliver on the promise of great quality and great taste? How do you reach, engage AND cater to all of the different tastes within the marketplace?
These spies do it 365 days a year... Grab a glass as we uncork the declassified matter.
Flash Sale Model
Two core competencies: tech company & e-commerce marketing company
Profit margins as a discounter
$400 billion industry
DTC over $20 billion
3 tier system
E-commerce
Brick-and-Mortar
Merchandising ~2,000 SKUs
Copyright
Their subscription model vs the "Freemium" model
Trends
Season 3 Episode 11
Become an Operative
Connect with Addison Rex
Connect with Tony Moore
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Mar 10, 2023
Friday Mar 10, 2023
Alex Hult's NHL Hockey Career may have ended too soon, but his passion and desire to work hard didn't retire. On his honeymoon with Sarah, Mrs. Nevada 2011, he discovered an interesting phenomenon with a flight of cocktails. Small-batch food and drinks create more tasty, memorable experiences - as he explains on the podcast. Needing a runway of capital to get started, he turned to friends and family to help launch Flights Restaurants. After the concept took off, he expanded to multiple markets and now is launching a nationwide franchisee program. Please put your tray tables in their upright and locked position and prepare for take-off with Alex Hult as he joins me today on the Winning at Work podcast.
Origin Story
Theme
Business Plan
Franchise Concept
Key Learnings
Trends
Season 3 Episode 10
Flights Restaurants https://flightsrestaurants.com/
Alex Hult is not on social media - you will discover why.....
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
From a cultural perspective, having a global, remote staff solving global supply chain issues brought local creativity into focus. As IB scaled, Eran identified gaps and saw an opportunity to align his business with suppliers, giving IB's clients the ability to scale, maintain quality and also improve margins.
Eran's mission is to close the gap between customers and the manufacturer, the person who's actually producing the goods, and improve that relationship.
Join me as I learn from Eran how food manufacturers scale their businesses through smart supply chain choices. Of course, it starts with choosing the right partner!
Origin Story
Dropped out of college
From culinary school to finance and back to food
Shout out to NUTS.com
How he runs a business - the philosophy (OKRs)
Bootstrapping
Regulatory issues
Trends!
Season 3 Episode 9
ingredient brothers https://www.ingredientbrothers.com/
Connect with Eran Mizrahi https://www.linkedin.com/in/eranmizrahi/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Mar 03, 2023
Friday Mar 03, 2023
Season 3 Episode 8
Bear's Fruit https://www.bearsfruit.com/
Connect with Amy Driscoll https://www.linkedin.com/in/amyelizabethdriscoll/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
Amy Driscoll brings her emerging brand experience from Coca-Cola to the Winning at Work podcast as she shares how she and her co-founder are building a Master Brand within the gut health category. They started with Kombucha and expanded into the larger beverage set of sparking water. She joins me today from her brewery and tap room in Brooklyn, New York.
Origin Story
Brand Promise
Business Model
Distribution
The Brewery
Gut Health
Kombucha and Sparking Water set
Challenges
Key Learnings
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Feb 24, 2023
Friday Feb 24, 2023
Season 3 Episode 7
August Uncommon Tea https://august.la/
Connect with Dr. Gina Zupsich "Dr. Z" https://www.linkedin.com/in/ginaz1/
Connect with Aaron Shinn https://www.linkedin.com/in/ashinn/
Connect with Jennifer Lee https://www.linkedin.com/in/jenniferj-lee/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
I invented a novel approach to attract people to your growing company. Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
"Meeting people where they are" is a sound growth strategy to expand into a large market. This is especially true when you sell a premium, nuanced beverage. Having built a successful premium tea brand catering to the foodies in the loose tea market, August Uncommon is now entering the larger tea market with a strategy they believe will build on its premium base. Join us today as Jennifer Lee makes her podcast debut on Winning at Work.
Origin Story ~ the Fantasy Team Room ~
The Loose Tea Brand for Foodies
Take the Tea Test
Distribution and the Business Model
Social Strategies in an age of Digital Saturation
The Plan to Enter the Larger Tea Market
Challenges
Key Learnings
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Feb 17, 2023
Friday Feb 17, 2023
Season 3 Episode 6
Fat Head's Brewery https://www.fatheads.com/
Connect with Bill Wetmore https://www.linkedin.com/in/bill-wetmore-6aa5676/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Beer Competitions https://www.greatamericanbeerfestival.com/ & https://www.worldbeercup.org/
Do you need to attract people to your jobs? Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
Are we in the golden age of beer? What is the best path forward for a brewery? Bill Wetmore is the sales leader and beer genius at Fat Head's and he joins his good buddy Matt Kovacs and me to discuss what is brewing in brewing.
Origin Story
Bill's background
About the brand
Winning awards
Be strong in local and regional
Financial costs in expansion
What type of restaurant do you want to be?
Trends in beer
Culture VS expansion
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Feb 10, 2023
Friday Feb 10, 2023
Season 3 Episode 5
Trident Coffee https://tridentcoffee.com/
Connect with Eric Johnson https://www.linkedin.com/in/eric-johnson-1a69a511a/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
After the military and an MBA, Eric returned to what he knew best - building things. He knew from his international deployments that coffee and tea united disparate backgrounds quickly. When considering launching a coffee brand, the San Diego craft beer scene was a model he wanted to follow. Tune in to discover how Trident is tapping into the crafting vibe with their cold brews.
Origin Story
Why Coffee
The Trident “unites the 7 seas” and is symbolic
The San Diego Craft beer scene and culture
Tie into the health and wellness community
Cold Brew methods
Nerdy water profiles
Coffee trends
7 different coffee profiles
Taprooms – the community builder!
More like a brewing company BS coffee
San Diego, Austin, Ashville, and Denver – huge craft hubs
Why own your own production?
Retail tap rooms
Distributors
DTC
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Feb 03, 2023
Friday Feb 03, 2023
Season 3 Episode 4
Viet NOM NOM https://www.eatvietnomnom.com/
Connect with Alan Moy https://www.linkedin.com/in/alanmoy/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet! So why hire using only a job description? Let the marketplace SAMPLE your BRAND! Here is a NOVEL approach to ATTRACT people (DEMO)
A third-generation restaurateur, Alan Moy left corporate America to found Viet Nom Nom, a Vietnamese fast casual restaurant & multi-operation foodservice company.
Origin story
Building a $$ multi-million $$ enterprise in food
The business model
Existing "points of sale"
QSR model is based on volume
Margins and Scale
His philosophy is Finding Common Language
Adaptability needed in all new hires
Where to find this amazing food
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Jan 27, 2023
Friday Jan 27, 2023
Season 3 Episode 3
Focus Brands https://www.focusbrands.com/
Connect with Kevin Moran https://www.linkedin.com/in/kevin-moran-1499129/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ and if you are hiring in 2023 - ATTRACT people to your brand by allowing them to "sample" your culture, mission, and purpose (DEMO)
Kevin Moran, Vice President of Strategy Development and Analysis, shares where brands are expanding internationally, why the international market is hot, and what strategies to take. I have added more information in the show notes.
“How to expand a brand internationally”
Are you selling or developing? What is your purpose?
Grow locally to build brand recognition. The key to successful brand marketing is tapping into existing loyal customers.
Understand the propensity of the country to take your product. In other words, know your market. Beef products are not going to succeed in India because the cow is a sacred animal.
Seek differentiators i.e., what will make your brand stand out among other similar brands in the market.
Determine where and how you are going to source products. Must also consider volumes and cost.
Tariffs
Importation taxes
Transportation of goods
Storage
Evaluate purchasing power based on COGs and competitive menu pricing
Menu flexibility – core vs. country. How much does the menu change based on local flavor preferences?
How big or small can your footprint be to allow for equipment and prep space?
Real-estate costs
Lease terms
Traffic patterns (accessibility or customer count required to break even or grow)
Understand the labor market and your current labor model.
Create mock P&Ls to determine if the model is feasible.
Consider franchising with an established international franchisor because they have already done this work and have the support in space to ensure a successful market launch.
Legal costs associated with compliance, trademarks, disclosures, etc. Each country has different rules.
Don’t let your emotions override the math. Your personal passion for a brand does not indicate its success. TEST, TEST, and TEST again. Collect the data necessary to make an informed decision.
Don’t think that you’ll “figure it out later.”
AWESOME video on differentiation - https://vimeo.com/644948109/6b3d99c76c
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Jan 20, 2023
Friday Jan 20, 2023
Season 3 Episode 2
~ Drink Bomani ~
Connect with Sam Madani https://www.linkedin.com/in/sam-madani-58b054a1/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)
Matt Kovacs and Sam Madani discuss the new pioneering category: alcohol-infused coffee. Get your Cold Buzz On! Drink Bomani
Bomani
Origin Story
Formulations
Selling strategies
Expansion strategies
Supply chain strategies
Community building
Pioneers
Rapid fire
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Jan 13, 2023
Friday Jan 13, 2023
Season 3 Episode 1
~ Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic ~
Connect with Rob Koenen https://www.linkedin.com/in/rob-koenen-6550017/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)
Matt Kovacs and Rob Koenen join me to discuss the rise in lifestyle brands and why Boxed Water resonates with consumers - here is a HINT - plastic is AWFUL!
Boxed Water
Fast facts
The Plastic industry
Why lifestyle brands are important to people
Disruptor brand
Selling and partnership strategies
Alaska Airlines
Social impact
Rapid fire
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Dec 30, 2022
Friday Dec 30, 2022
Anirudh "Ani" Mamtora is a classically trained pastry chef who studied and trained in France and traveled the world perfecting his love of sweet pastries. Ani represents every food entrepreneur that has a fantastic-tasting product and dreams of turning their baked treat into a brand. Ani has much to tell us about his journey. There are still many more summits to climb and as he scales, we will be there learning through him.
I give you Ani Mamtora, Pastry Chef Entrepreneur and founder of Ruani, maker of adaptogenic brownies.
Ruani
Origin Story
Why Ashwagandha
Union Kitchen
MOSH Pitch Slam Winner - 2022
Key Learnings
Biggest Challenges
Crowdfunding & Bootstrapping
Ideas around community building
Connect with Ani: https://www.linkedin.com/in/anirudh-mamtora-47a7444b/
https://www.linkedin.com/company/ruani-llc/
https://www.eatruani.com/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 158 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Friday Dec 23, 2022
Friday Dec 23, 2022
Sara Delaney suffered through a difficult personal trauma. How would she pick up the pieces of her life? Could she? Pulling herself up, she looked for healing and found her inspiration in the women of Rwanda who survived the horrific genocide in 1994. From her personal experiences and the life-saving gift she found in East Africa, she vowed to pay it forward and bless those that helped her. Discover a truly unique mission-based enterprise & functional beverage brand in this episode with Sara Delaney, CEO of Sarilla Sparkling.
Sarilla Sparkling
Origin Story
East Africa
Tea and its effects
Staying connected
BevNet 2022 - WINNER
Trends in functional beverages
0% alcohol VS Sparkling Water
Challenges with making claims on packaging
Authenticity
MOAT
Connect with Sara: https://www.linkedin.com/in/sarastenderdelaney/
https://www.linkedin.com/company/sarilla-sparkling/
https://drinksarilla.co/
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 157 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE