jobTopia with Tony Moore

Cold Email Outreach Strategy and Tools with Richard Mechaly, CEO, Provoke Growth Agency

Emailing is the #1 sales tool used worldwide, so business leaders and sales and marketing professionals must learn how to automate and elevate this ever-changing tactic. 
I worked with Provoke and learned firsthand how this system operates. Listen and discover what is important - the answer will surprise you!
You can follow Richard on LI here.
Tech stack
Lemlist sends personalized email campaigns, automates follow-ups, and engages with leads with customized content, boosting reply rates and overall sales engagement
Instantly scale outreach by sending personalized emails from multiple accounts. It focuses on improving deliverability and increasing response rates for lead generation
Wiza helps users extract emails and contact information from LinkedIn profiles for lead generation
Clay streamlines outreach with customized workflows and integrations for efficient lead generation
Databar real-time business intelligence and analytics solutions to optimize their sales and marketing
Expandi LinkedIn automation tool that generates leads through personalized and automated messages
Hyperise - add dynamic, personalized images to their outreach campaigns, enhancing engagement
Content methodology
StoryBrand - by Donald Miller, is a marketing storytelling framework around a Hero and Guide.
 
 

Elevate Your CRM with Eric Scalese from BullHorn

Eric Scalese from BullHorn, a popular software for staffing companies, shares how to evaluate a new CRM and the best new tools that integrate into the CRM to elevate performance.  Eric is on Linkedin.  
This tech is amazing! 
Links listed here:
https://www.bullhorn.com/ - Staffing software built for recruiting agencies
https://www.sensehq.com/ - Talent CRM
https://tech.woo.io/ - Harness the power of your existing networks
https://www.vettd.ai/ - Candidate database optimization and enrichment
https://staffingengine.ai/ - Accelerate recruiting and sales productivity
https://www.employdrive.com/ - Payroll, HR and benefits software
https://go.greenshades.com/ - Payroll and HR solutions
https://www.ebsta.com/ - AI driven revenue platform for sales and forecasting
https://www.daxtra.com/ - Find, Parse, Match, Engage the best candidates through AI
https://www.textkernel.com/ - AI-driven solutions for parsing, data enrichment, and matching candidates and jobs
https://www.textkernel.com/ - Communication software dedicated to businesses who use CRMs. It captures all calls and communications and saves them in the CRM.
https://www.ringover.com/ - Multi-channel communications platform that syncs with your CRM
https://textus.com/ - Business texting software that increases engagement with consumers, candidates, and workers resulting in substantial gains in pipeline and productivity
 
 

Drea Codispoti of Top Echelon

Drea has worked with hundreds of successful recruiters and shares the top three strategies and activities they share.  Top Echelon is a recruiting software and networking platform based in Ohio. Drea Codispoti is the Director of the Network.  
Linkedin 
Top Echelon 
Timpl 

Hibernation and Metamorphosis Complete

Winning at Work is now jobTopia. In this update episode, I sold my suburbia home, bought a 5-acre property in a smaller town, and got promoted to Head of Marketing for Timpl.
The problem with realtors
Cartersville, Ga
Marketing SEO
jobTopia - what's in a name 
Wider focus of this podcast
 
 

Decadent and Creamy! The Italian Gelato and Frozen Dessert Bar: Popbar, with Reuben BenJehuda, CEO

Season 3, Episode 64:
Summary
In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.
 
Takeaways
 
Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle.
The business experiences seasonality, with the impact of winter varying depending on location and store type.
Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors.
Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product.
Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry.
Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart.
Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand.
Pop Bar products can be found in their stores, on their website, and on Amazon.
Popbar:
Website
Linkedin
Instagram
Facebook
Connect with Reuben
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
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The Farmer Foodie with Ali Elliott, Founder and CEO

Welcome to another episode of Winning at Work! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation.
Ali's Creations
Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options.
Versatile and Available
Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads.
Ali's Journey
Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food.
The Power of Branding
Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese.
Retail Updates and Co-Branding
Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives.
Micro-Influencers and Social Media Strategy
Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm.
Season 3, Episode 63:
Farmer Foodie:
Website
Linkedin
Instagram
Facebook
Pinterest
TikTok
Youtube
Connect with Ali
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Personal Branding with Chef Chris Spear, Founder, Perfect Little Bites

In this episode, we sit down with Chris Spear, the founder, and chef behind Perfect Little Bites, and discuss a wide range of topics from personal branding, his got-to foods, comfort cooking with nostalgic flavors, contract food service, plant-based cooking and the power of content marketing.
Origin Story:
Chris always dreamed of working in the food industry, starting from a young age when he was just 16.
He pursued his culinary passion by attending culinary school, but the staggering debt from his education was as high as his monthly rent.
The restaurant industry offered meager wages, with some places paying as little as $8 or $9 per hour.
Chris's life took a turn when he discovered the world of contract food service.
Discovering Contract Foodservice:
Chris found his niche in the food industry while working for a catering company that handled events with 200 or more guests.
The catering company didn't want to turn down smaller gigs like birthday parties and anniversary dinners.
Chris was given the opportunity to run these smaller events, with the hope that they would lead to more significant opportunities.
This marked the beginning of Chris's realization that these small gigs presented a unique business opportunity.
Perfect Little Bites as a Blog:
In 2010, Perfect Little Bites started as a blog.
Chris used this blog as a tool for content marketing to provide people with insights into his business and the behind-the-scenes aspects of his work.
It served as a screening tool to identify individuals who resonated with his style of cooking.
He markets his service as high-end, emphasizing elements like linen and silverware to create a luxurious dining experience.
The Power of Instagram and Personalization:
Chris understands the significance of making his food Instagram-worthy.
He values the personalized dining experience and how it can be shared online to create buzz.
Chris integrates his personal Facebook with his business to allow people to see the real him.
He values relationships over transactions.
The Centerpiece or the Help:
Chris discusses the importance of understanding the vibe of the party and the preferences of the guests.
Some guests seek the full experience and culinary education, while others are too engrossed in conversations to notice the nuances of the dishes.
Nostalgia and Classic Flavors:
Chris shares his love for Heinz ketchup, highlighting that nostalgia and historical references trigger comforting memories that make food taste better.
Classic flavors often remind us of the past, creating a connection with food.
Plant-Based Ingredients:
The episode delves into whether Chris incorporates plant-based beef or chicken into his culinary creations.
Future Plans:
Chris gives a glimpse of his future plans, shedding light on what's next for Perfect Little Bites.
Season 3, Episode 62:
Perfect Little Bites:
Website
Linkedin
Instagram
Facebook
Pinterest
Twitter
Vimeo
Youtube
Connect with Chris
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
 

Turning Problems into Candy with Amy Keller, CEO and Co-Founder, Climate Candy

Welcome to another episode of W@W! In today's episode, we have Amy Keller, the CEO of Climate Candy, a company that turns problems into Candy!
Amy is not just your ordinary CEO—she's a 7-time Ironman and a vegan triathlete, embodying her passion for sustainable living and promoting a healthy lifestyle. At Climate Candy, they're all about upcycling perfectly imperfect food, contributing to the fight against the alarming global food waste crisis.
Did you know that a staggering 40% of all the food grown globally goes to waste? Amy sheds light on this issue and points out that Nogales, Arizona is a significant entry point for produce into the United States, with 2/3rds of it being distributed from there. Shockingly, a quarter of the food produced in America never leaves the farmer's land.
Amy introduces us to the concept of "Stealth Nutrition" as she reveals her favorite candies, which surprisingly include fruits and vegetables. She emphasizes the importance of root vegetables, highlighting their dense nutritional value and how they provide essential plant fiber that keeps us feeling full and satisfied.
We dive into the intriguing origin story of Climate Candy. Initially an ingredient company, Amy's desire to make a positive impact clashed with the reluctance of big food corporations to embrace change.
Amy shares how Climate Candy's manufacturing facilities are strategically dispersed across the globe to process fruits and vegetables based on harvests, seasons, and locations, underlining their commitment to sustainability and efficiency.
A remarkable aspect of Climate Candy's mission is educating children about the food-to-plate journey, imparting vital knowledge about food origins, and fostering a deeper connection with what they consume.
Starting with a direct-to-consumer (DTC) model and thriving on the Thrive Market e-commerce platform, Climate Candy eventually transitioned into retail, broadening their reach and impact. Amy also discusses their efforts to utilize compostable packaging, aligning with their eco-conscious ethos.
We learn about "Duffle," the trending food ordering app on college campuses, and delve into the challenges farmers face in harvesting their entire crops, prompting us to question the current state of food distribution systems.
To wrap up our conversation, Amy offers a glimpse into the exciting future of Climate Candy and her personal favorites. We're left inspired and motivated to join the movement towards a more sustainable and mindful consumption of food.
Season 3, Episode 61:
Climate Candy:
Website
Linkedin
Instagram
TikTok
Connect with Amy
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP