jobTopia with Tony Moore

Season 3 Episode 7
August Uncommon Tea https://august.la/
Connect with Dr. Gina Zupsich "Dr. Z"  https://www.linkedin.com/in/ginaz1/
Connect with Aaron Shinn https://www.linkedin.com/in/ashinn/
Connect with Jennifer Lee https://www.linkedin.com/in/jenniferj-lee/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
I invented a novel approach to attract people to your growing company. Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
"Meeting people where they are" is a sound growth strategy to expand into a large market.  This is especially true when you sell a premium, nuanced beverage. Having built a successful premium tea brand catering to the foodies in the loose tea market, August Uncommon is now entering the larger tea market with a strategy they believe will build on its premium base.  Join us today as Jennifer Lee makes her podcast debut on Winning at Work.  
 
Origin Story ~ the Fantasy Team Room ~
The Loose Tea Brand for Foodies 
Take the Tea Test
Distribution and the Business Model
Social Strategies in an age of Digital Saturation
The Plan to Enter the Larger Tea Market
Challenges
Key Learnings
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Season 3 Episode 6
Fat Head's Brewery https://www.fatheads.com/
Connect with Bill Wetmore https://www.linkedin.com/in/bill-wetmore-6aa5676/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Beer Competitions https://www.greatamericanbeerfestival.com/ &  https://www.worldbeercup.org/
Do you need to attract people to your jobs? Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
Are we in the golden age of beer? What is the best path forward for a brewery? Bill Wetmore is the sales leader and beer genius at Fat Head's and he joins his good buddy Matt Kovacs and me to discuss what is brewing in brewing. 
Origin Story
Bill's background
About the brand
Winning awards
Be strong in local and regional
Financial costs in expansion
What type of restaurant do you want to be?
Trends in beer
Culture VS expansion
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Season 3 Episode 5
Trident Coffee https://tridentcoffee.com/
Connect with Eric Johnson https://www.linkedin.com/in/eric-johnson-1a69a511a/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
After the military and an MBA, Eric returned to what he knew best - building things. He knew from his international deployments that coffee and tea united disparate backgrounds quickly. When considering launching a coffee brand, the San Diego craft beer scene was a model he wanted to follow. Tune in to discover how Trident is tapping into the crafting vibe with their cold brews. 
Origin Story
Why Coffee
The Trident “unites the 7 seas” and is symbolic
The San Diego Craft beer scene and culture
Tie into the health and wellness community
Cold Brew methods
Nerdy water profiles
Coffee trends
7 different coffee profiles
Taprooms – the community builder!
More like a brewing company BS coffee
San Diego, Austin, Ashville, and Denver – huge craft hubs
Why own your own production?
Retail tap rooms
Distributors
DTC
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Season 3 Episode 4
Viet NOM NOM https://www.eatvietnomnom.com/
Connect with Alan Moy https://www.linkedin.com/in/alanmoy/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  So why hire using only a job description? Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
A third-generation restaurateur, Alan Moy left corporate America to found Viet Nom Nom, a Vietnamese fast casual restaurant & multi-operation foodservice company. 
Origin story
Building a $$ multi-million $$ enterprise in food
The business model
Existing "points of sale"
QSR model is based on volume 
Margins and Scale 
His philosophy is Finding Common Language 
Adaptability needed in all new hires
Where to find this amazing food
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Season 3 Episode 3
Focus Brands  https://www.focusbrands.com/
Connect with Kevin Moran https://www.linkedin.com/in/kevin-moran-1499129/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ and if you are hiring in 2023 - ATTRACT people to your brand by allowing them to "sample" your culture, mission, and purpose (DEMO)
 
Kevin Moran, Vice President of Strategy Development and Analysis, shares where brands are expanding internationally, why the international market is hot, and what strategies to take. I have added more information in the show notes. 
 “How to expand a brand internationally”
Are you selling or developing?  What is your purpose?
Grow locally to build brand recognition.  The key to successful brand marketing is tapping into existing loyal customers.
Understand the propensity of the country to take your product.  In other words, know your market.  Beef products are not going to succeed in India because the cow is a sacred animal.  
Seek differentiators i.e., what will make your brand stand out among other similar brands in the market.
Determine where and how you are going to source products.  Must also consider volumes and cost.
Tariffs
Importation taxes
Transportation of goods
Storage
Evaluate purchasing power based on COGs and competitive menu pricing
Menu flexibility – core vs. country.  How much does the menu change based on local flavor preferences?
How big or small can your footprint be to allow for equipment and prep space?
Real-estate costs
Lease terms
Traffic patterns (accessibility or customer count required to break even or grow)
Understand the labor market and your current labor model.
Create mock P&Ls to determine if the model is feasible.
Consider franchising with an established international franchisor because they have already done this work and have the support in space to ensure a successful market launch.
Legal costs associated with compliance, trademarks, disclosures, etc.  Each country has different rules.
Don’t let your emotions override the math.  Your personal passion for a brand does not indicate its success.  TEST, TEST, and TEST again. Collect the data necessary to make an informed decision.
Don’t think that you’ll “figure it out later.”
AWESOME video on differentiation - https://vimeo.com/644948109/6b3d99c76c
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Season 3 Episode 2
~ Drink Bomani ~
Connect with Sam Madani https://www.linkedin.com/in/sam-madani-58b054a1/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)
Matt Kovacs and Sam Madani discuss the new pioneering category: alcohol-infused coffee. Get your Cold Buzz On! Drink Bomani
Bomani
Origin Story
Formulations
Selling strategies
Expansion strategies
Supply chain strategies
Community building
Pioneers
Rapid fire
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Season 3 Episode 1
~ Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic ~
Connect with Rob Koenen https://www.linkedin.com/in/rob-koenen-6550017/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)
Matt Kovacs and Rob Koenen join me to discuss the rise in lifestyle brands and why Boxed Water resonates with consumers - here is a HINT - plastic is AWFUL!
Boxed Water
Fast facts
The Plastic industry
Why lifestyle brands are important to people
Disruptor brand
Selling and partnership strategies
Alaska Airlines
Social impact
Rapid fire
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Anirudh "Ani" Mamtora is a classically trained pastry chef who studied and trained in France and traveled the world perfecting his love of sweet pastries. Ani represents every food entrepreneur that has a fantastic-tasting product and dreams of turning their baked treat into a brand. Ani has much to tell us about his journey. There are still many more summits to climb and as he scales, we will be there learning through him. 
I give you Ani Mamtora, Pastry Chef Entrepreneur and founder of Ruani, maker of adaptogenic brownies. 
Ruani
Origin Story
Why Ashwagandha
Union Kitchen
MOSH Pitch Slam Winner - 2022 
Key Learnings
Biggest Challenges
Crowdfunding & Bootstrapping
Ideas around community building
Connect with Ani: https://www.linkedin.com/in/anirudh-mamtora-47a7444b/
https://www.linkedin.com/company/ruani-llc/
https://www.eatruani.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 158 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE