jobTopia with Tony Moore

Building a Retail Brand from Scratch! and The Incredible Kuli Kuli Start-Up Story with Lisa Curtis, CEO E119

The question I hear so often is "How do I" build a brand, get into retail or food service, find a broker or co-packer? These are important questions for first-time F&B entrepreneurs. 
Lisa Curtis, the CEO and Founder of Kuli Kuli is the perfect interview for anyone asking "how do I" grow my business or anyone who loves a great success story.   
Kuli Kuli is a native snack for many cultures around the world - albeit by a different name. But this moringa superfood had not found its way into the mainstream American diet. Not until Lisa Curtis, a Peace Corps volunteer, was introduced to the transformative food during a low point in her life. She was subsisting on rice and feeling awful when a local nurse introduced her to a local snack.
Origin story
Kuli Kuli - the Moringa superfood
Best advice Lisa was given before the birth of Kuli Kuli
Testing grounds
Surveys
Conversion rates
Messaging
Why are people buying - this may surprise you
Putting people in the right mindset to buy
Whole Foods
Prioritization strategy
Fundraising tips that work!
Brand Ambassadors
New products
Connect with Lisa Curtis: https://www.linkedin.com/in/lisamariecurtis/
Kuli Kuli: https://www.kulikulifoods.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 119 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How to Diversify from Agriculture into Direct to Consumer with Jeff Van Pevenage, CEO Columbia Grain International ~ introducing Balanced Bushel E118

Hear the inside story of why one of the world's largest agricultural exporters of wheat, corn, soybean, lentils, peas, and dry beans transitioned into DTC (direct to consumer) by opening a massive supply line for more than 5,000 farmers. 
Join me and Jeff Van Pevenage, the CEO of Columbia Grain International, with special guest host, Kevin Scott - the CPG expert, to learn the retail strategy behind Balanced Bushel and why Jeff is investing in this platform for growth (HINT - it's all about his farming partners and employees).
From commodity trader to CEO
Importance of farming in a small town
Growing a business around a processing plant
Opening up supply lines and creating markets for farmers
Consumer sentiments steer decisions on the farm ~ you can thank hummus
Co-Op is a bad word, as I found out!
CGI is 100% a relationship business
How to educate the next generation
Strategic decisions behind Balanced Bushel
New company logo
Packaging choices
Educating the consumer
Why Montana is the perfect geography to launch the brand first
Special shout out to https://christieand.co/ for branding and PR support
Grocery expansion 
Distributors
Co-packing
eCommerce
Amazon platform
CEO's have a responsibility to provide growth for employees
Connect with Jeff Van Pevenage: https://www.linkedin.com/in/jeff-van-pevenage-00521a1ab/
Columbia Grain: https://www.columbiagrain.com/
Press release: https://www.columbiagrain.com/wp-content/uploads/2022/01/pr_01-22-1.pdf
Balanced Bushel: http://balanced-bushel.com/
 
Connect with Kevin Scott - the CPG expert: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 118 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Stop Replacing Meat. Displace It! with Maha Tahiri, PhD, Human Nutrition. Former Chief Health and Wellness Officer at General Mills, E117.

Dr. Maha Tahiri has worked for the world's largest food brands: Mars, Coca-Cola, Danone, and General Mills. 
As the Chief Health and Wellness Officer at General Mills, Maha managed a team of 40 international and multi-disciplinary nutrition and food scientists, dietitians, and public health experts to support business decisions. 
Her passion is to help food brands, start-ups, and entrepreneurs transform the global food system by leveraging science, consumer knowledge, and technology to deliver innovations that will improve the healthfulness of the food supply and/or the environment. 
Why are alternative protein companies striving for a 1 for 1 replacement of meat? 
Is there a bigger opportunity to fill the center of the plate with more vegetables?
Can AI be used to develop additional alternative proteins that consumers will love?
What consumer problems are you solving?
Maha has agreed to join us again on the podcast to dissect future food brands ~ this will be awesome!
Connect with Maha on LinkedIn: https://www.linkedin.com/in/mahatahiri/
Consultancy website: https://nutritionsustainability.com
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 116 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

From Shark Tank’s Biggest Deal to the Fastest Growing Beverage Company in America with Aimy Steadman, COO and co-founder, BeatBox Beverages E116

So you want to launch a beverage brand but lack experience? Aimy Steadman, co-founder at BeatBox Beverages was in your shoes 10 years ago.  Now she is on a mission to build a multi-billion $$ beverage brand big enough to change the world.  Aimy Steadman, the COO, or as she playfully says on her LinkedIn profile, Founder and "Chief Get Sh*t Done Officer, shares her origin story and the remarkable rise of Beatbox into the top-selling beverage across multiple categories.
Origin Story
Business School
Shark Tank’s Mark Cuban offers BeatBox the largest investment to date
Who is Jeff Cuban?
Wine Distribution VS Beer Distribution
Marketing strategies in the 3-tier system
Less is more? 
What problem is your brand solving for retailers?
If you could start over, what would you do differently?
Is there an exit strategy? 
Connect with Aimy on LinkedIn: https://www.linkedin.com/in/aimysteadman/
Beatbox: https://beatboxbeverages.com/
IG: https://www.instagram.com/beatboxbeverages/
TikTok: https://www.tiktok.com/@beatboxbeverages
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 116 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

The Upcycling Solution with Donya Litowitz, CEO and Peter Mead, Chief Strategy Officer, imPASTA! Foods E115

The volume of food waste and the compounded loss of resources for each and every fruit and vegetable that isn't "retail perfect" is staggering when you multiple the losses across the category. Fortunately, there is a new breed of entrepreneurs tackling food waste through upcycling, a commercial endeavor to reuse food that doesn't meet the rigorous retail standards, but by other measures is perfectly suitable for consumption.
Meet imPASTA! Foods Company and the senior leadership team with a vision and mission big enough to solve a portion of the food waste puzzle. 
Donya Litowitz, CEO and co-founder, a Forbes #1000 honoree teamed up with Peter Mead, CSO to commercialize the benefits of Spaghetti Squash and upcycle the nearly 60% of waste in their harvest. 
Discover the upcycling business model into FoodService, Club, Retail, and Meal-kits. 
Connect with Donya Litowitz on LinkedIn: https://www.linkedin.com/in/donyalitowitz/
Connect with Peter Mead on LinkedIn: https://www.linkedin.com/in/peter-mead-1a73028/
imPASTA! https://alreadyspaghetti.com/
ReFed Refed.org
Upcycled food Association UFA - www.upcycledfood.org
International Fresh Produce Association –  www.Freshproduce.com
Project HOOD - https://www.projecthood.org/
Food Bank of Rockies - https://www.foodbankrockies.org/
CanAM Fresh -  www.canamfresh.com
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better and special.
Episode 115 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Food and Beverage Report May 2022

The May F&B report
Speed Shamed into losing weight
Papa Johns
SweetGreen
Chipotle
Outback
Consumer trends
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Food Futurist, Shark Tank Guest and Chief Strategy Officer with Liz Moskow E 113

Chief Strategy Officer and food futurist, Liz Moskow, is an entrepreneur's dream connection. We all run into problems in business and need advice from a well-rounded expert. In this episode I want you to get familiar with her background and areas of expertise because I will invite her back to co-host a few episodes. She has opinions and isn't shy about telling them. I hope you all enjoy getting to know Liz...
Connect with Liz Moskow on LinkedIn: https://www.linkedin.com/in/elizabethmoskow/
Show Notes:
Entrepreneurial background
Restaurant owner 
Shart Tank guest
Techstars
AI and the food prediction business
How to approach a restaurant group with a solution - salespeople - take note!
Foodtech for restaurants
Biggest mistakes being made right now
The future of food
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Functional Beverage Startup Advice; Energy 3.0 and the Functional Drink Revolution with Aaron Hinde, President, LIFEAID Beverage Company

Aaron Hinde, the co-founder and President of LIFEAID, explains how the 10-year overnight success came into being one of the top functional beverage brands. Functional drinks are claiming more retail shelf space and eCommerce has never been better for the category. But if you think your homemade brew is ready for primetime, STOP and listen to Aaron's authentic story of how his brand got a foothold in the market. His practical advice is a must listen to for beverage start-ups.
Connect with Aaron Hinde on LinkedIn: https://www.linkedin.com/in/aaronhinde/
LIFEAID: https://www.lifeaidbevco.com/
My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else! Kevin Scott on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE