jobTopia with Tony Moore

Leading the Way into Upcycling and Regenerative Agriculture with Wayne Lutomski, President, FruitSmart E135

40% of food is wasted resulting in a $7 billion dollar loss each year. Meanwhile, Consumer brands are leading the effort to make sustainability a requirement within the supply chain. Farmers are adopting better practices such as regenerative agriculture, and companies like FruitSmart are upcycling food that isn't suited for retail. Combined, these efforts create a more sustainable food supply chain.  Get connected to your food and farmers with us today as Wayne gives us an introduction to the fascinating world of upcycling and farming.
Upcycling 
Trends in functional, gut health, and energy
What keeps farmers awake at night?
Harvest cycle
Weather
Inputs
Role consumer brands have in establishing sustainability 
Introduction to sustainability from the farmer's point of view (3 parts)
Regenerative agriculture (4 parts - focus on 2)
What is trending with consumers
The future of fruit
Wayne's vision
Connect with Wayne on LinkedIn: https://www.linkedin.com/in/waynelutomski/
FruitSmart, Inc: https://www.fruitsmart.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 135 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

How to Franchise Your Business with Brady Lee, COO, United Franchise Group E134

"Franchising is king!" There is a misconception that huge conglomerates own all their stores but in reality, many have opted to franchise the business to small business entrepreneurs. In this episode, I explore with Brady Lee, the positives and negatives of franchising and how to get started. 
Misconceptions
Liabilities
What is the magic # of stores, the gold standard of expansion goals?
Operational decisions
Trade-offs
Trending concepts
A good franchise must have these three elements
Connect with Brady on LinkedIn: https://www.linkedin.com/in/brady-lee-8748a781/
United Franchise Group: https://unitedfranchisegroup.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 134 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How to Scale Your Family Recipe Into A National Success with Jamie Valenti-Jordan, CEO at Catapult Commercialization Services E133

Welcome to food entrepreneurship! You have a great-tasting family recipe, and all your friends love your home-cooked masterpiece! Expanding to the farmer's market is a great first step, but are you prepared to solve the complex problems of a commercial kitchen and beyond because you can't produce enough product? Jamie Valenti Jordan is the perfect food expert to show all you home chefs how to scale the pet project into a scalable, commercial product. Curious about how much investment you need to make, Jamie covers that, too. What new food trends are on the way, tune in a find out! ( PS - millions of dollars are being pumped into this R&D project).
Origin story
Differentiation is the key
Trends in new product development
Commercial kitchens
The problem with scaling
The industrial supply chain
Regulations
A bonus conversation about Cellular Agriculture.
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/fvmh97c/
Catapult:  https://catapultserv.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 133 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

World’s First Plastic Negative Certified Plant Based Food Brand with Sadrah Schadel, CEO, No Evil Foods E132

In America, recycling is a massive failure. The low-value plastic which permeates seemingly every purchase is either buried or shipped elsewhere, but you can be sure it is still with us. 
No Evil Foods CEO, Sadrah Schadel shares just how difficult it is to remove plastic from the supply chain, and why they chose to become a plastic-negative company. 
Connect with Sadrah on LinkedIn: https://www.linkedin.com/in/sadrahschadel/
No Evil Foods: https://www.noevilfoods.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 132 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Disrupting the Commercial Chicken Industry with Christie Lagally, Founder and CEO of Rebellyous Foods E131

WARNING! ~ Red Pill Ahead~
The majority of our food supply is produced within an industrial ecosystem.  Industrial animal agriculture produces nearly $108 billion lbs. of animal meat annually. Chicken meat contributes $50 billion lbs. - nearly half of all the meat produced. In order to achieve this volume, chicken brands use contract chicken farmers and meat processors to raise and harvest millions and millions of chickens per year.  Within the industrial chicken ecosystem, there are human health issues, water and air pollution, and the living conditions for the chickens are disturbing on some farms.
Christie shares her origin story and how she blended her engineering background with her life's passion as an advocate into a single, laser-focused career to make plant-based chicken processing at scale to provide chicken processors a viable, alternative business opportunity. 
Origin story
Brand mission
Trends
The trouble with chicken
A light at the end of the tunnel
Mercy for Animals ~ Transfarmation, the non-profit helping farmers leave chicken harvesting for hemp and mushroom farming.  https://thetransfarmationproject.org/
Connect with Christie on LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Rebellyous Foods: https://rebellyous.com/
Seattle Food Tech ( the parent company ) - https://www.facebook.com/SeattleFoodTech/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 131 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

Don’t Spend Another Dollar On Marketing Until You Do This with Jennifer Versacci, VP Marketing and Innovation, Schweid & Sons E130

Special first-time ordering discount code: Winningatwork15
Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in. 
If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
Journey: Awareness, Consideration, Conversion, Loyalty, Advocacy
Awareness strategies 
Success indicators: industry benchmarks
Consideration strategies
Value offerings, content, establish as an authority
Trial strategies
panel data
Loyalty and Advocacy
SWAG
Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/
Schweid & Sons: https://schweidandsons.com/
Special first-time ordering discount code: Winningatwork15
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 130 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Supply Chain Regenerative Farming with Zane Adams, Co-CEO FedUp Foods and Kevin Scott, the CPG expert E129

By now you have heard about regenerative farming, permaculture, and sustainable supply chains. The Biggest Little Farm movie showed us what a complete ecosystem looks like, and how it all works together. 
Today you will meet a mission-forward company that built a business around a similar mission. Zane Adams, Co-CEO of FedUp Foods joins me and Kevin Scott, the CPG expert to discuss their brand, Buchi, and their journey to find regenerative farmers for their supply chain.  
Connect with Zane on LinkedIn: https://www.linkedin.com/in/zane-kareem-adams-b2897929/
Buchi - https://www.drinkbuchi.com/
Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/
Origin Story
Mission forward
The extractive food system
Regenerative farms
It started with sugar
Nutrient density VS quantity
People, Plants, Profits 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 129 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How To Scale A Science-Based Brand with Afif Ghannoum, CEO BIOHM Health and Matt Kovacs, President Blaze PR. E128

Consumers want science-backed functional products. It's not enough for your F&B product to taste good. It has to have health and wellness benefits. Are there unique challenges in growing a science-backed product? Matt Kovacs, the President of Blaze PR joins me with one of his clients, Afif Ghannoum, CEO of BIOHM Health to discuss his business strategy.
Connect with Afif on LinkedIn: https://www.linkedin.com/in/afifghannoum/
BIOHM Health - https://www.biohmhealth.com/
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/
BLAZE PR: http://www.blazepr.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 128 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE