jobTopia with Tony Moore

The Secret To Scaling Fast with Amazon’s DTC platform with Peter Vas Dias, President, Genius Gourmet and Matt Kovacs. President Blaze PR E143

They saw the KETO trend coming. Consumers are moving away from high-sugar snacks. They want great tasting, low sugar, low carb food with extra protein.  Brand expert Peter Vas Das, President of Genius Gourmet, and his team used the Amazon DTC platform to incubate and innovate what is now one of the fastest growing KETO brands on the market! Launched in 2019, Genius Gourmet is now over $20 million and climbing. 
In this episode, Matt Kovacs, the President of Blaze PR, reconnects with his friend and client, Peter Vas Dias, and uncovers the many secrets and key findings from a lifetime of learning. 
https://www.geniusgourmet.com/
http://www.blazepr.com/
Origin story
Starting on Amazon
Incubation is a strategy
Finding the white space
Prove it to buyers
You can't buy reviews
Look for low barriers to entry or a void in the market
Outsourcing model
Innovate - never "me-too" products
Plan for hiring when scaling
Win on brand and flavor!
A look inside the Club channel / Costco
You better be ready
The Instacart secret
Pete Vas Dias: https://www.linkedin.com/in/peter-vas-dias-90abb7b/
Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 

Inspirational OR Intentional? How to Win in Grocery with Vendant Saboo and Mike Webber, Co-Founders, Frutero Ice Cream E142

With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So the questions are how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand?  Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.
Origin Story
Building a brand in the freezer
How do grocers look at their categories?
Trip driven
Hero
Basket builder
Inspirational
How intentional is the purchase?
What is the value of differentiation?
What category is ice cream?
Is Frutero an ice cream brand or a fruit brand?
What is a brand promise?
Commercial fruit production VS Frutero's
Key learnings ~ incremental growth outside of ice cream
How to attract new consumers
New flavors coming soon - you heard it here first!
Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/
Connect with Mike:  https://www.linkedin.com/in/mikedweber/
Frutero Ice Cream: https://www.fruteroicecream.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 142 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

”If It’s Not Cold, It’s Not Sold” with Christian Webb CEO, Electrolit and Matt Kovacs, President, Blaze PR E 141

The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors. 
These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand. 
Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.  
Origin Story
Premium brand based on science
Why C-store is the channel of choice
Compare c-store innovation with Amazon DTC
Impulse
Hyper-local
Reach
Volume
Partnerships
Gaming Industry
Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/
Electrolit: https://electrolit.com/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
Blaze PR: http://www.blazepr.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 141 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 

How To Get Your Delicious Product Distributed with Richard Byers, Division President Cash-Wa Distributors E140

Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!   
Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership. 
What's in a name? 
How does a distributor decide what products and brands to offer the marketplace?
30,000-foot view of the operation workflow 
Adding new brands and products ~ strategies ~ 
Category Managers
Consultants VS Salespeople
How many SKU's for the same food? 
Trends in food
Brand new Cash-Wa white-labeled product unveiled here for the first time!
Connect with Richard: https://www.linkedin.com/in/rbyers/
Cash-Wa: https://web.cashwa.com/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

The QSR Circular Economy with Jeff Kiesel, CEO Restaurant Technologies E139

In the uber-competitive QSR marketplace, restaurant owners face labor shortages, rising expenses, shrinking supply chains, and customers that expect the brand to "give back" to the community. Jeff Kiesel, the CEO of Restaurant Technologies, a QSR veteran, joins the Winning at Work podcast to discuss these trends and his mission to make safer, smarter sustainable kitchens.
Oil is the heart of any successful QSR operation, and now, thanks to RT's innovative partnerships and sustainability vision, it is reused as biodiesel for RTs fleet! 
The heart of QSR
Oil management 
QSR trends
automation
break-even point
labor
commodities
waste
eliminating the toughest jobs
hedging strategies
Broadline distribution 
The circular economy
From oil to biodiesel 
Jack Welch's influence 
Work from home strategies 
Connect with Jeff: https://www.linkedin.com/in/jeffkiesel/
Restaurant Technologies: https://www.rti-inc.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 139 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

DTC Challenger Brand Strategies with Daniel Doll, President and COO of SoapBox Soaps and Bushwick Kitchen and Matt Kovacs, President Blaze PR E138

Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness.  Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen.
Origin story
Democratized giving
Social mission
Own the brand NOT the manufacturing
Dissecting market data to expand product offerings - it's so simple it's genius! 
The infrastructure
Strategic partnerships that work
Why Daniel acquired Bushwick Kitchen
Know what you are good at
Premiumization
Maco-category trends
Connect with Daniel: https://www.linkedin.com/in/danieldoll/
Connect with Matt: https://www.linkedin.com/in/mattjkovacs/
SoapBox Soap: https://www.soapboxsoaps.com/
Bushwick Kitchen: https://bushwickkitchen.com/
Blaze PR: - http://www.blazepr.com/
 
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 138 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Making Scientific Advancements Practical and Accessible to All with Caroline Beckman, Founder and CEO, Nouri E137

Innovation for innovation's sake? Science for science's sake? When it comes to food and beverages, we answer these questions with a resounding NO! Advancements must be made practical and accessible for everyone.  Caroline Beckman is passionate about meeting the consumer where they are and loving them too much to leave them there. 
Origin story
Proud college dropout
She began her career early within consumer products with a focus on health and wellness
What is gut health?
What is the microbiome?
Nouri is on a "proactive health" mission
Published a scientific study
Owns the formula and research
Making Scientific innovations accessible to all
Prioritize spend
Know your COGS and have a great manufacturing partner
Know your market! 
Enter a market with a better product
Finding the right tension between growth and innovation - it can be a struggle
Connect with Caroline on LinkedIn: https://www.linkedin.com/in/caroline-beckman-66156645/
Nouri: https://dailynouri.com/
Watch for new products for first 1,000 days
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 137 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
 
 
 
 
 
 

Influencer Marketing using Geo-Targeting with Martin Pamensky, CEO and President Simply Delish Desserts E136

Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need. 
Origin story
The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume. 
Stevia partnership
Geo-targeting
Influencer campaign
Art Photography
Online community with eye-popping recipes 
Mission - ending childhood hunger
Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/
Simply Delish: https://simplydelish.net/
Recipes: WOW! https://simplydelish.net/grid/
About your Host Tony Moore and the Winning at Work podcast:
Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
Join me on my mission to discover what makes these companies different, better, and special.
Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE