The Good Mood Food with Christine Keller, CEO, Moodify

The Love for Oatmeal

Oatmeal is a beloved staple for a segment of the population, with enthusiasts consuming it daily.

Moodify offers a range of six oatmeal flavors designed to improve your mood and overall well-being.

Diet and Outlook

Christine highlights how dietary choices can significantly impact one's outlook on life and emotional well-being.

The idea for Moodify was born during the pandemic, as Christine and her team sought to understand shifting eating habits.

Research and Insights

A pivotal moment came when Christine discovered a study involving 2,000 people, revealing their desire for foods that support brain health.

This insight led to the concept of "Good Mood Food," a novel idea with untapped potential.

Ingredients for a Better Mood

Moodify's products include grains, nuts, coffee, ginger, and berries – all real whole foods, without the addition of extra sugar.

Christine's decision not to use adaptogens was due to their unappealing taste.

Distribution and Market Expansion

Moodify initially launched as a direct-to-consumer (DTC) product in Denver, serving as a test market.

The brand expanded its presence to college campuses, cafes, and hotels, receiving positive feedback.

Currently available in Southern California's natural grocery stores like Gelson's.

Retail Strategies

Christine shares the retail strategies employed to encourage consumers to try Moodify products, including price promotions and product demos.

The Importance of Texture

Christine emphasizes that texture plays a vital role in Moodify's success in winning over consumers.

Future Innovations

Moodify has its sights set on future innovations, potentially branching out into bars or cookies while staying true to its Good Mood Food concept.

Season 3, Episode 54:

Moodify:

• Website
• Linkedin
• Facebook
• Instagram

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

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