The CBD Mixer with First Mover Status with Jonathan Shultz, President Backyard Soda with special co-host Kevin Scott, beverage expert Episode 102

Is it better to be first into a category or be second but best tasting? Backyard Soda has 'First Mover Status' and with a clean label and delicious ingredients, they can lay claim to both! The Farm Bill Act of 2018 removed hemp and hemp seeds from the DEA's schedule of controlled substances providing entrepreneurs another natural ingredient for their creative creations. Jonathan Schultz, CEO of Backyard Soda Co. is capitalizing on the novelty of CBD by offering an on-premises mixer and syrup for sophisticated craft cocktails. Can he parlay on-prem into greater retail distribution? That's the plan! Find out who his distribution partner is!

My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else! 

Jonathan Schultz on LinkedIn: https://www.linkedin.com/in/jmschultz74/

Backyard Soda Co: https://www.backyardsodas.com/

Kevin Scott on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/

• Mission and Purpose
• Market size
• Strategies for growth

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Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 102 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

Music from Uppbeat:
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