Tapping Into the Cold Brew Market with Eric Johnson, CEO, Trident Coffee

Season 3 Episode 5

Trident Coffee https://tridentcoffee.com/

Connect with Eric Johnson https://www.linkedin.com/in/eric-johnson-1a69a511a/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)

 

After the military and an MBA, Eric returned to what he knew best - building things. He knew from his international deployments that coffee and tea united disparate backgrounds quickly. When considering launching a coffee brand, the San Diego craft beer scene was a model he wanted to follow. Tune in to discover how Trident is tapping into the crafting vibe with their cold brews. 

Origin Story

Why Coffee

The Trident “unites the 7 seas” and is symbolic

The San Diego Craft beer scene and culture

Tie into the health and wellness community

Cold Brew methods

Nerdy water profiles

Coffee trends

7 different coffee profiles

Taprooms – the community builder!

More like a brewing company BS coffee

San Diego, Austin, Ashville, and Denver – huge craft hubs

Why own your own production?

Retail tap rooms

Distributors

DTC

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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