Starting The Red Meat Revolution with American Ostrich Farms, CEO, Alex McCoy

The most delicious, lean red meat that isn't beef is Ostrich! If you are like me, you probably have not tried it. I did and was pleasantly surprised!  Today I interview the premiere Ostrich farmer in America, Alex McCoy, CEO, of American Ostrich Farms. Agriculture is the single most important industry in America if you ask me, and Alex is single-handedly building the value chain for this environmentally friendly, healthy, and sustainable alternative to beef. Join me as I dive deep into Alex's business to discover the challenges and immense future opportunities for this unique bird. 

Origin story

Health and environmental benefits

The biggest consumer challenge

Building the value chain

Vertical integration

Using every part of the bird

It's red meat, not beef

What differentiates ostrich that makes it an interesting addition to your protein mix

The business model

Certification proliferation

The birds never leave the farm

Problems with DTC marketing

Chefs love ostrich meat

Foodservice strategy

Jerky?

Growth plans

Preferred climate

The matrix 

 

Season 3, Episode 19

• American Ostrich Farms
  
  • Website
  • Instagram
  • Facebook
  • Youtube
• Connect with Alex McCoy
• Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners? 

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

 

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE