Thursday Feb 03, 2022
The Bright Future of Plant-Based Food with Jorge Azevedo, Chief Growth Officer, Planterra Foods
Beef (and pork) sales skyrocketed in 2021, and the demand for animal protein reached 3X of supply. How does the Chief Growth Officer of a revolutionary plant-based food company compete against these trends? How can alternative meats find a place in the meat counter? In this episode, you will discover the dynamics at play and the shocking statistics of the plant-based industry here in the US and Europe. When will alternative protein be more readily adopted? What is the future of plant-based foods? Tune in to find out.
- Planterra Foods ownership
- Investment strategy
- Sales channels
- The grocery store buyer's dilemma
- Uphill battle - for now
- The guilt-free OZO brand
- Understanding the demographicsÂ
- Trading up
Connect with Jorge Azevedo on LinkedIn: https://www.linkedin.com/in/jorgeazevedo1/
Planterra Foods: https://planterrafoods.com/
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Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.Â
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 101 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235.
Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/
Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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