Influencer Marketing using Geo-Targeting with Martin Pamensky, CEO and President Simply Delish Desserts E136

Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need. 

• Origin story
• The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume. 
• Stevia partnership
• Geo-targeting
• Influencer campaign
• Art Photography
• Online community with eye-popping recipes 
• Mission - ending childhood hunger

Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/

Simply Delish: https://simplydelish.net/

Recipes: WOW! https://simplydelish.net/grid/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE