In Good Company: the Reusable and Returnable Chef Crafted Meal Solution with with Ashleigh Ferran, CEO and Founder

Do you feel a little guilty bringing home dinner in a mound of single-use plastic bound for the landfill? Ashleigh Ferran had a moment of inspiration and wanted to help solve the single-use plastic problem. She just didn't know she was going to start an amazing chef-inspired food business! We are glad she did because this is the definition of a win-win-win business model. Ashleigh brings her high energy to the W@W podcast today to showcase how they are solving a big social and environmental problem while building a profitable model for expansion. 

 

Center of the plate entre – ready to heat and serve – the customer rounds out the meal.

Advanced freezing technologies

Reusable

Foodie

She noticed legislation attempting to change consumer behaviors for plastic and she had her “Founder Conviction Moment” for circular to replace single-use packaging.

The business model – partner with restaurants and chefs to deliver ready-made entrees to the dinner table and offer a high-margin extension to the restaurant in a circular, reusable packaging.

Centralized kitchen and a partner who handles the health and safety and sanitizer.

The tipping point to scale: hub and spoke. Building customers, community, chefs, and restaurants per region with some overlap into the next hub. Tap into the hot spots of food and innovators.

In Good Company is the facilitator to help chefs expand their food and flavors across America and activate their own communities

Chefs on the platform activate their network and all the restaurants have an expanded opportunity.

Investing in the circular foundation now and is not waiting until the whole infrastructure is built

Season 3, Episode 24

In Good Company: 

• LinkedIn
• Website
• Instagram
• Facebook

Connect with Ashleigh

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners? 

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

 

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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