Inspirational OR Intentional? How to Win in Grocery with Vendant Saboo and Mike Webber, Co-Founders, Frutero Ice Cream E142

With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So the questions are how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand?  Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.

• Origin Story
• Building a brand in the freezer
• How do grocers look at their categories?
  • Trip driven
  • Hero
  • Basket builder
  • Inspirational
• How intentional is the purchase?
• What is the value of differentiation?
• What category is ice cream?
• Is Frutero an ice cream brand or a fruit brand?
• What is a brand promise?
• Commercial fruit production VS Frutero's
• Key learnings ~ incremental growth outside of ice cream
• How to attract new consumers
• New flavors coming soon - you heard it here first!

Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/

Connect with Mike:  https://www.linkedin.com/in/mikedweber/

Frutero Ice Cream: https://www.fruteroicecream.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 142 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
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