Thursday Jun 30, 2022

How To Scale A Science-Based Brand with Afif Ghannoum, CEO BIOHM Health and Matt Kovacs, President Blaze PR. E128

Consumers want science-backed functional products. It's not enough for your F&B product to taste good. It has to have health and wellness benefits. Are there unique challenges in growing a science-backed product? Matt Kovacs, the President of Blaze PR joins me with one of his clients, Afif Ghannoum, CEO of BIOHM Health to discuss his business strategy.

Connect with Afif on LinkedIn: https://www.linkedin.com/in/afifghannoum/

BIOHM Health - https://www.biohmhealth.com/

Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattjkovacs/

BLAZE PR: http://www.blazepr.com/

 

About your Host Tony Moore and the Winning at Work podcast:

  • Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
  • Join me on my mission to discover what makes these companies different, better, and special.
  • Episode 128 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
  • Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE

 

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