Building a Retail Brand from Scratch! and The Incredible Kuli Kuli Start-Up Story with Lisa Curtis, CEO E119

The question I hear so often is "How do I" build a brand, get into retail or food service, find a broker or co-packer? These are important questions for first-time F&B entrepreneurs. 

Lisa Curtis, the CEO and Founder of Kuli Kuli is the perfect interview for anyone asking "how do I" grow my business or anyone who loves a great success story.   

Kuli Kuli is a native snack for many cultures around the world - albeit by a different name. But this moringa superfood had not found its way into the mainstream American diet. Not until Lisa Curtis, a Peace Corps volunteer, was introduced to the transformative food during a low point in her life. She was subsisting on rice and feeling awful when a local nurse introduced her to a local snack.

• Origin story
• Kuli Kuli - the Moringa superfood
• Best advice Lisa was given before the birth of Kuli Kuli
• Testing grounds
  • Surveys
  • Conversion rates
  • Messaging
  • Why are people buying - this may surprise you
  • Putting people in the right mindset to buy
• Whole Foods
• Prioritization strategy
• Fundraising tips that work!
• Brand Ambassadors
• New products

Connect with Lisa Curtis: https://www.linkedin.com/in/lisamariecurtis/

Kuli Kuli: https://www.kulikulifoods.com/

 

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 119 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
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