The Secret To Scaling Fast with Amazon’s DTC platform with Peter Vas Dias, President, Genius Gourmet and Matt Kovacs. President Blaze PR E143

They saw the KETO trend coming. Consumers are moving away from high-sugar snacks. They want great tasting, low sugar, low carb food with extra protein.  Brand expert Peter Vas Das, President of Genius Gourmet, and his team used the Amazon DTC platform to incubate and innovate what is now one of the fastest growing KETO brands on the market! Launched in 2019, Genius Gourmet is now over $20 million and climbing. 

In this episode, Matt Kovacs, the President of Blaze PR, reconnects with his friend and client, Peter Vas Dias, and uncovers the many secrets and key findings from a lifetime of learning. 

https://www.geniusgourmet.com/

http://www.blazepr.com/

• Origin story
• Starting on Amazon
• Incubation is a strategy
• Finding the white space
• Prove it to buyers
• You can't buy reviews
• Look for low barriers to entry or a void in the market
• Outsourcing model
• Innovate - never "me-too" products
• Plan for hiring when scaling
• Win on brand and flavor!
• A look inside the Club channel / Costco
• You better be ready
• The Instacart secret

Pete Vas Dias: https://www.linkedin.com/in/peter-vas-dias-90abb7b/

Matt Kovacs: https://www.linkedin.com/in/mattjkovacs/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 143 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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