Wednesday May 17, 2023
Growing Foodservice with Julie Swift LLC, and the Founder of the Foodservice Women’s Alliance.
Julie Swift, Foodservice expert and founder of Foodservice Women’s Alliance (FWA) joins me today as we discuss practical growth strategies to expand your foodservice business. Julie is well-known throughout the industry, highly respected, and owns her own consultancy.
The pandemic created a share stealing window, brand loyalty window, and accelerated digital and social media window
What solutions can we bring to foodservice operators is the focus now and starting from this point, food manufacturers are creating strategies based on this.
How to approach leadership and have these conversations. You will uncover so many obstacles and guardrails. “We can’t do this (for the operator)” or “Jill or Joe will never go for that idea (for the operator)”.
Better to start in Foodservice or Retail?
Start in the boardroom with all the insights out in the open
The biggest competition is not “out there,” it’s on the board.
Example of how to go to market with sustainable seafood – target non-commercial.
There is no reverse for plant-based food.
Students in college give us a great window into the future.
Season 3, Episode 27
Foodservice Women’s Alliance:
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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