Expanding Into Foodservice with Matt Cotton, CEO, Rooted Food Sales and Thaddeus Thorne, Natural Food Expert

Matt Cotton is disrupting the old food brokerage model with Rooted Food Sales. His passion for natural and good-for-you foods inspired him to help food brands expand into the mysterious foodservice world. Let's take a deep dive into why your food brand needs to expand from retail into foodservice. 

🌳 Rooted in a ⚡fierce, 💞genuine, and 💥powerful In-house approach to pioneering #betterforyou brands.  Matt Cotton reveals his ✨#DifferentBetterSpecial✨ philosophy behind attracting new brands and maximizing exposure in helping brands make the leap from retail to foodservice.

🎯 Matt Cotton’s Strategy 🎯  VS. the Traditional Brokerage Model:

🏡 More than managing accounts → his team becomes an extension of their in-house sales team, helping them set strategy and drive business 🔝 to the top.

🔄 Making sure the product moves → Importance of Understanding the Needs of the brands that they are representing and the Complexities of foodservice in helping to bring brands and foodservice distributors together 🤝.

🏑 The Hockey Stick Model of Growth → Food Service is often an “afterthought”💬 from Retail… BUT it’s “sticky” and sustainable which makes continuous and steady growth a powerful strategy 📈.

 

Connect with Matt Cotton on LinkedIn: https://www.linkedin.com/in/matthewpcotton/

Rooted Food Sales: https://www.rootedfoodsales.com/

Show notes:

• What is a food broker?
• Pioneering a new approach to foodservice sales
• Outsourced sales methods
• Distributor challenges
• Why should a brand expand beyond retail into foodservice?
• What are consumers asking for?
• Foodservice sales projections VS retail
• The hockey stick

Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/

About your Host Tony Moore and the Winning at Work podcast:

LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in the business. Discover how these executives are #winningatwork.
• Episode 107 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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