Finding Brand Authenticity with Kun Yang, Co-Founder and CEO at Pricklee Cactus Water E148

Kun Yang and his co-founder Mohammed Hassoun are on a journey to create the greatest cactus company in the world. Mo rediscovered a delightful childhood drink made from the prickly pear cactus. Kun recognized the health benefits. They knew the drink would "check the functional boxes", but that wasn't the essence behind the beverage. Sustainability and 'Good for You' are major benefits of the cactus for sure! But could they find authenticity in the brand true to their personal values? Entrepreneurs, this is no easy endeavor. It can be lonely. It is painfully slow at times. But the journey is worth it.  

Thank yo for sharing your journey with us all, Kun. 

Connect with Kun Yang: https://www.linkedin.com/in/kyang2/

Pricklee: https://pricklee.com/

Youtube Sharktank episode: https://youtu.be/CdEBhhQVtkw

 

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 148 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE