Marketing Acute Hyper-Functional Products with Filip Keuppens VP Global Sales, Pickle Juice Company

Filip Keuppens, VP Global Sales, The Pickle Juice Company. https://picklepower.com/

Connect with Filip on LinkedIn: https://www.linkedin.com/in/fkeuppens/

Ultra-endurance athletes suffering from cramps want a quick fix. Function over form - or in this case, flavor, is the name of the game. Welcome to the world of "Acute Hyper-Functional" products.

In this week's episode, Filip and I share an unedited and raw conversation about Pickle Juice's go-to-market strategy. It's a hybrid pure CPG play, experiential and mission-based company rolled into one.  Pickle Power? Green Team? They own what they are! They have released the narrative. This episode will blow your mind. Say goodbye to the status quo.

• Pickle Juice is what?
• Function over flavor
• Hyper-functional products on the horizon
• Brand or Category?
• Go to market strategy: CPG OR Experimental OR Mission-based?
• It's not about what you say you are - releasing the marketing narrative
  • Achievable only as you release your objective
  • Focus on the process not the result
• Green Team ambassadors
• The Ultra-endurance world
• Non-profits, books, documentaries, road races, and more!

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.
https://lnkd.in/e8WAt4d5

Technically this is Episode 73 and it is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!