Functional Beverage Startup Advice; Energy 3.0 and the Functional Drink Revolution with Aaron Hinde, President, LIFEAID Beverage Company

Aaron Hinde, the co-founder and President of LIFEAID, explains how the 10-year overnight success came into being one of the top functional beverage brands. Functional drinks are claiming more retail shelf space and eCommerce has never been better for the category. But if you think your homemade brew is ready for primetime, STOP and listen to Aaron's authentic story of how his brand got a foothold in the market. His practical advice is a must listen to for beverage start-ups.

Connect with Aaron Hinde on LinkedIn: https://www.linkedin.com/in/aaronhinde/

LIFEAID: https://www.lifeaidbevco.com/

My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else! Kevin Scott on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
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