Elevating Smash Burgers with Jesse Konig, Co-Founder & Professor of Swizzology at Swizzler

Welcome to W@W! If you like burgers and fries you will love today's episode with Swizzler, a Washington DC-based ELEVATED fast-food phenomenon known for its crispy chicken, premium smash burgers, fresh cut, twice-fried fries, and delicious drinks.

 

Swizzler began as a food truck concept in 2014 and has rapidly evolved into a major player in the Washington DC food scene, now being available in major sports arenas and throughout the surrounding area.

The emphasis has always been on creating a premium fast-food experience with a focus on taste and quality.

The Importance of Taste and Sourcing:

Taste is paramount in the food industry, especially for a fast-food concept. Swizzler prioritizes delivering an exceptional taste experience to its customers.

Sourcing fresh buns from a local baker and making all sauces in-house are central to ensuring a high-quality product.

Core Principles in Food:

Jesse Konig emphasizes that the core principles, or first principles, in food involve focusing on taste and visual appeal.

Understanding that people "eat with their eyes" emphasizes the significance of presentation and aesthetic appeal in the food industry.

Perfecting the Smash Burger:

Swizzler has set a high standard by using 100% regenerative grassfed beef for their smash burgers, underlining their commitment to quality and sustainability.

Twice-fried French fries play a critical role in achieving the desired texture—a crispy outer shell and a mash-potatoey middle.

In-House Manufacturing for Excellence:

Swizzler's dedication to quality extends to in-house French fry manufacturing for both their restaurants and retail purposes.

This in-house approach ensures control over the entire process, contributing to the overall excellence of their product.

Advantages of Twice-Frying:

The two-step frying process allows for the development of a desirable crispy outer shell while preserving a fluffy, potato-like texture on the inside.

The first fry starts the cooking process, making the interior tender, while the second fry creates a crispy crust. This results in a perfect balance of textures.

The first fry helps to remove excess moisture from the potatoes, preventing sogginess and ensuring the fries retain their crispiness after the second fry.

The second fry creates a golden-brown, crispy exterior that provides a satisfying crunch with each bite, complementing the soft and flavorful interior.

It's a popular method for achieving that signature crispy and fluffy French fry that people crave.

Season 3, Episode 59:

Swizzler:

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• Facebook

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

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