You Are Marketing Wrong! with Jennifer Lindsey, VP Global Marketing, Corbion

Jennifer Lindsey, Vice President Global Marketing at Corbion: http://www.corbion.com/

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-lindsey-4526922/

You are marketing wrong! People don't buy science for science. Consumers buy benefits. Jennifer shows us how she bridges science and data nerds with sales and marketing initiatives. As a food scientist who transitioned into marketing, she turns the technical into the so-what. She understands emotional triggers engage consumers to act. Jennifer joins the Winning at Work podcast to share her best ideas for marketing in an age of science on steroids. 

• High-functioning ingredients
• Preserving what matters
• Trending in food
• Why beverages are more progressive than food brands
• Turning Science and Data into so-what?
• How consumers make decisions
• Data and Insights
• Innovation
• Talent and hiring

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.
https://lnkd.in/e8WAt4d5

Episode 92 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.