Best in Class Strategies From The First Race To The South Pole with Aileen Rerhrhaye, SVP Sucafina

Aileen Rerhrhaye, SVP Marketing and Trading, Sucafina: https://sucafina.com/

Check out the highlights of some of the sustainability projects Sucafina implemented in the past and the programs for the 2030 sustainability strategy. It can be downloaded here https://group.sucafina.com/index.php?cID=481

Connect with Aileen on Linkedin: https://www.linkedin.com/in/aileen-r-2924489/

Coffee is s unlike any other commodity in the world. We have deep emotional ties to it.  Sucafina is driving value down the supply chain to the farmers creating equity and sustainability. Aileen joins me to discuss the opportunity and challenge of opening up the American market, and Sucafina’s business strategy to secure a place in America’s coffee culture. Aileen shares her best advice on competing and winning using a 100-year-old strategy gleaned from two key figures from the turn of the century.  

• Business lessons from the 1911 Race to the South Pole
• Roald Amundsen VS Robert Scott
• Hyperfocus VS Hedging multiple strategies
• Sucafina’s Origin Story and Mission
• Global supply chain issues
• Consumer trends
• Emotional connection to coffee unparalleled
• Just how difficult is it to manage up?
• Fanatical expertise as a hiring strategy
• Superpower

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Episode 88 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform.