Save Millions With Trade Promotion Secrets Revealed with Michael O‘Donnell, The CPG SME

Michael O’Donnell, President, and CPG SME, at Belmullet Food and Beverage Group https://www.facebook.com/belmulletfoodbevreragegroup/

Connect with Michael on LinkedIn: https://www.linkedin.com/in/mjtodonnell/

The brand is slumping even though ongoing investments are pumped into trade promotions. The internal “data experts” read the IRI reports each month but the promotional spend isn’t providing the sales lift as expected.  Did you know that on average a CPG brands waste nearly 70% on promotions? My guest today is “an inch wide and a mile deep” into trade promotions, scorecards, broker management, and category and sub-category analysis. Michael O’Donnell is the genius behind the success of many household brands that made it big!  He joins me today to share his 30+ years of wisdom about managing your brand, broker relationships, trade promotions, scorecards, and more.

• Trade budgets
• Waste
• Finding the right consumer
• Pricing structure
• SKU analysis
• IRI bulk reports and subcategories
• The data has to align with the story
• Scorecards for brokers
• Accountability
• Disruptors
• How to market to category manager
• Customer profiles
• Trends in food categories

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Episode 86 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear