Reviving A Slumping Category with Tom Martin VP Sales Borden Dairies and CPG expert

Tom Martin, VP Sales Borden Dairies: https://www.bordendairy.com/

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-martin-4a066541/

Milk from cows is a declining category. Sugar is the enemy today and with declining cereal sales, milk sales are slumping. Tom Martin's experience and success at Pepsico, driving revenue across several different categories makes him the perfect executive for this challenge. Tom joins me today to showcase how he builds sustainable revenue in declining categories.

• Mindset adjustment - there is a solution out there
• Need people to critique your ideas and strategy
• Create executional excellence
• Spend time on big ideas
• Deliver profitability VS keeping the team busy
• Innovation flywheel
  • Merchandising
  • Efficiency 
  • Items
• High-velocity and low distribution
• Sample!
• Trends in milk
• Attitude, Energy, Presence

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.
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Episode 80 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!