E65 Mike Fierro VP Sales SMARTIES Candy

Mike Fierro, VP Sales Smarties Candy Company  https://www.facebook.com/Smarties, https://www.instagram.com/smarties/ https://www.smarties.com/

Smarties is the iconic 71-year-old candy brand with over 125 SKU's to choose from. It's family-owned and run by the three granddaughters.

Connect with Mike: https://www.linkedin.com/in/mike-fierro-90140146/

Mike is responsible for all sales activities globally for this sweet business.

THEME: The Underdog

In this episode you will learn:

• Just how big is the candy industry
• How does an underdog compete against huge odds
• CPG Guerilla Marketing techniques 
• Finding the tipping point
• Brokers VS DSD (direct store delivery)
• Kidd Rock's "American Baddass Beer Company"
• BOLD marketing 
• FAIL - first attempt at learning
• Hiring tips

Episode 65 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!