Noble Made Nutrition: A Conversation with The New Primal CEO, Jason Burke

Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living.

The New Primal Mission

The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition.

Jason's Journey Begins at Work

Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand.

Continuing a Legacy

Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces.

The Role of Sauces and Marinades

The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences.

Addressing the Sugar Dilemma

Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste.

Sales and Marketing Strategies

Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base.

Learning from Experience

Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way.

The Story Behind the Brand

Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos.

New Product Launch Alert

Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content.

Season 3, Episode 57:

The New Primal:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

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