Friday Jun 09, 2023
Shark Tank Guest Aaron Gailmor, Founder and CEO of Brass Roots on ”How to Support your Brand in Retail”
Brass Roots CEO Aaron Gailmor joins me today to unveil the Sacha Inchi Seed from Peru and shares the how he and his team keep the brand moving off the shelf.
His Shark Tank experience
That Suit is money!
The Sacha Inchi Seed – functional benefits and the Impact on the Environment
Sourced from Peru and SE Asia, Thailand, and Laos with no irrigation needed! VS Almonds which require massive amounts of water
Retail strategies, Packaging
Footprint – Sprouts nationally and Whole Foods regionally
Whole Food's story is the success story they want to replicate
You have 6-9 month to show growth in sales and gross margin for the store than the bottom 20%
You can sell at full price and discounted (trial and repurchases)
Getting access to data – setting expectations and goals from the beginning
Best thing you can do retail – get as much real estate as possible – an end cap is the Holy Grail
go to corporate to get “off shelf”
Use brand ambassadors – customers perhaps – samplings at the store and build a relationship with the managers of the category
Field service teams VS ambassadors and can you manage them
Micro-influencers
Get them to do what they love – they will be more engaged naturally and you will retain them
Ideas on advertising – Instagram customer acquisition – but at a certain point, its harder to target your audience.
Top of the funnel – brand awareness in social media
Season 3, Episode 33:
Brass Roots:
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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