Upcycling Upstart, Anna Hammond, CEO, Matriark Foods Launches into Whole Foods

What is upcycling? Why should you support brands in this category?  Millions of tons of food representing countless hours of human labor and "inputs" are wasted each year. Anna Hammond explains the story and operation behind Matriark Foods on Winning at Work today. 

 

33 million tons of vegetables never make it to the table and millions never make it off the farm

Upcycling vegetable solutions for foodservice channels – Compass, Sodexo, Guggenheimer, Harvest Table, and Vizient

Retail – targeted NE launch with Whole Foods with 3 pasta sauce SKUs

Working with a food manufacturer who is “wasting” and “can’t use” 3 million pounds of tomatoes because they are too big or small or soft or hard.

Disrupting this point in the manufacturing cycle makes the biggest impact because of the inputs

Upcycling misconceptions: upcycling is not recycling

Getting into Wholefoods story

Sampling at store

Loves the hungry teenager

Targeted ads and SEO

Amazon

Misfits

Imperfect

Hive

Use Dirty Hands broker

Build relationships with WF store managers

Season 3, Episode 32:

Matriark Foods:

• Website
• Linkedin
• Facebook 
• Instagram
• Twitter

Connect with Anna

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

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Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

 

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