Discover the Ready to Drink Wheatgrass Superfood Beverage, with Brian Hill, CEO and Founder of Maka

Discover Maka, the Ready to Drink Wheatgrass Superfood Functional Beverage, perfect for food enthusiasts.

Maka is more than just a drink; it's a Public Benefit Corporation committed to donating 1% of its proceeds to support clean water initiatives, such as Surf Rider and the Nature Conservancy.

This unique beverage combines Wheatgrass with Yerba Mate and its cousin, Guayusa, creating a truly exceptional blend.

While educating consumers about Wheatgrass can be challenging, Maka boasts an impressive 99% conversion rate once people sample it.

With only 10 grams of sugar from fruit juice and Blue Agave, Maka stands out by avoiding Stevia or Monk fruit additives.

Loaded with essential nutrients like Vitamin A and antioxidants, Maka contains just 90 milligrams of caffeine, a far cry from the 240 milligrams found in a medium Starbucks coffee.

Available at Sprouts now, Maka has plans for a nationwide rollout in 2023 and has recently made its debut at Gelsons and Bristol Farms in Southern California.

When it comes to sampling, Maka's ambassadors are incredibly effective, often selling 7-12 cans per session, with some achieving an impressive 50 cans sold.

The brand is actively expanding its sampling team, seeking out trusted ambassadors who share a genuine passion for Maka's product and can represent it authentically.

One of their main challenges is finding natural brand ambassadors who align with their values and mission.

Maka's marketing strategy has evolved to prioritize face-to-face demos over top-of-the-funnel marketing and social advertising.

Looking forward, their innovation plan includes exploring new and exciting flavors to expand their product line.

Season 3, Episode 53:

Maka:

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• Facebook
• Instagram
• Podcast
• Spotify
• TikTok

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

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