The Power of Internal Alignment with Alison Patt, CEO, Thomas Cuisine

Alison Patt, the CEO of Thomas Cuisine, joins me to discuss the sales and marketing culture that has propelled them into a large regional food service provider.  This important conversation must be bookmarked and added to 'the power of culture' conversation being had across boardrooms and living rooms. Enjoy this gem of an episode!

 

Now in 12 states – large regional player

100 partner organizations

REAL food: clean, healthy – food is kept in the refrigerator, not the freezer!

More knives VS scissors

22 million meals a year – 22 million opportunities a year

SMART growth – it’s not about how fast you expand.

Growth is a noble goal. Not growth for growth’s sake.

Never use the word vendor!

The organization has to be aligned with “who are we” before you create a sales and marketing program

Sales must tell the story and be able to determine what is an aligned partner.

Sales is a team sport – you can’t export this function to 3 people – you won’t be as successful

Her CFO and VP HR are in sales!

What value do you bring? Is it more than just food?

Operations does such a great job that it results in new leads and referrals.

Say NO to wrong business

Personal philosophy – stop selling, stop pitching and really take the time to understand what a win looks like for them. If you can’t give them what they want, you have one shot to be.

How she hires and onboards people

Sales training

Know where to put your time

Where are the pools of the best leads?

How do you celebrate wins?

Season 3, Episode 40:

Thomas Cuisine:

• Website
• Linkedin
• Facebook
• Youtube
• Instagram
• Twitter

Connect with Alison

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners? 

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

 

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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