Fueling Growth and Retail Success: Brion Cimino, Chief Retail Officer, Redbud Brands

Welcome to another entertaining episode of Winning at Work, where we dive into the world of consumer brands and retail strategy. In today's episode, we explore the dynamic landscape of consumer brands, growth strategies, and the trends that are shaping the industry.

Redbud Brands Unveiled: Redbud Brands is a consumer investment platform dedicated to fueling the growth of disruptive consumer brands. The organization's foundational asset is a shared services platform of 30 best-in-class executives across all functional areas of a consumer business. This partnership with portfolio brands propels them quickly to the next stage of growth.

Accelerating Growth with Shared Services: The shared services platform provided by Redbud Brands amplifies the internal capabilities of portfolio brands, enabling them to swiftly reach the next level of growth.

Spotlight on Trendy Brands: Here are a few exciting and trendy brands that foodies should definitely explore. These brands are making waves with their innovative products and unique approaches.

Navigating Retail Success: The Chief Retail Officer works closely with brands to enhance their retail presence through broker groups and distributors, providing a powerful avenue for brands to enter and thrive in the retail market.

Broker vs. Direct Selling: Both broker and direct selling to grocery category buyers have merits, with brokers helping brands navigate complexities and regulations to streamline the process.

Winning Over Buyers: When approaching a buyer directly, it's crucial to articulate why your brand deserves that coveted shelf space. Highlighting your unique value proposition and consumer appeal is key.

From Shelf to Basket: Brands can leverage various tactics, such as passive sampling, brand ambassadors, and influencers, to encourage consumers to choose a product from the shelf and place it in their basket.

Maximizing In-Store Demos: While in-store demos have their merits, brands should consider exploring alternatives like passive sampling to enhance their return on investment.

The Power of Brand Ambassadors: Brand ambassadors and influencers provide a personal touch, offering genuine testimonials and endorsements that resonate with consumers.

Exciting Trends Ahead: Exciting trends in the consumer brands industry include regenerative farming, sustainability, innovative packaging, and the continued fusion of technology and consumer experiences

Season 3, Episode 49:

Redbud Brands:

• Website
• Linkedin

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

Entrepreneurs and CEOs, are you:

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Actively prospecting commercial buyers to gain more points of distribution?

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My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

 

Contact me: Tony@timpl.com

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