Channel Partner Marketing and Incentive Strategies with Nichole Gunn, Global Chief Marketing Officer, EXTU

In this conversation, Tony Moore and Nichole Gunn delve into the complexities of third-party selling and marketing strategies. They discuss the role of distributors and resellers, the importance of building trust within the distribution ecosystem, and how to engage with consumers effectively.

Nichole shares insights on marketing automation, attributable sales, and the significance of data collection in understanding consumer behavior. The discussion also highlights successful case studies and the potential for growth through effective marketing strategies. In this conversation, Nichole Gunn and Tony Moore explore the evolving landscape of content creation, particularly the integration of AI tools to enhance marketing strategies.

They discuss the effectiveness of LinkedIn as a platform for brand marketing, emphasizing the importance of building brand awareness over direct sales pitches. The conversation highlights the innovative use of memes in marketing, the significance of creating memorable experiences for distributors, and the challenges of navigating the current job market, referred to as the 'Great Shuffle.'

Nichole Gunn

EXTU

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