”Meeting People Where They Are” with Dr Gina Zupsich and Aaron Shinn, co-founders of August Uncommon Tea

Season 3 Episode 7

August Uncommon Tea https://august.la/

Connect with Dr. Gina Zupsich "Dr. Z"  https://www.linkedin.com/in/ginaz1/

Connect with Aaron Shinn https://www.linkedin.com/in/ashinn/

Connect with Jennifer Lee https://www.linkedin.com/in/jenniferj-lee/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

I invented a novel approach to attract people to your growing company. Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)

 

"Meeting people where they are" is a sound growth strategy to expand into a large market.  This is especially true when you sell a premium, nuanced beverage. Having built a successful premium tea brand catering to the foodies in the loose tea market, August Uncommon is now entering the larger tea market with a strategy they believe will build on its premium base.  Join us today as Jennifer Lee makes her podcast debut on Winning at Work.  

 

Origin Story ~ the Fantasy Team Room ~

The Loose Tea Brand for Foodies 

Take the Tea Test

Distribution and the Business Model

Social Strategies in an age of Digital Saturation

The Plan to Enter the Larger Tea Market

Challenges

Key Learnings

 

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 

Contact me: Tony@timpl.com

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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