Don’t Spend Another Dollar On Marketing Until You Do This with Jennifer Versacci, VP Marketing and Innovation, Schweid & Sons E130

Special first-time ordering discount code: Winningatwork15

Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in. 

• If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
• Journey: Awareness, Consideration, Conversion, Loyalty, Advocacy
• Awareness strategies 
  • Success indicators: industry benchmarks
• Consideration strategies
  • Value offerings, content, establish as an authority
• Trial strategies
  • panel data
• Loyalty and Advocacy
  • SWAG

Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/

Schweid & Sons: https://schweidandsons.com/

Special first-time ordering discount code: Winningatwork15

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 130 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE