Tuesday Jul 12, 2022

Don’t Spend Another Dollar On Marketing Until You Do This with Jennifer Versacci, VP Marketing and Innovation, Schweid & Sons E130

Special first-time ordering discount code: Winningatwork15

Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in.

If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
Journey: Awareness, Consideration, Conversion, Loyalty, Advocacy
Awareness strategies
- Success indicators: industry benchmarks
Consideration strategies
- Value offerings, content, establish as an authority
Trial strategies
- panel data
Loyalty and Advocacy
- SWAG

Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/

Schweid & Sons: https://schweidandsons.com/

Special first-time ordering discount code: Winningatwork15

About your Host Tony Moore and the Winning at Work podcast:

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.
Episode 130 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE

Comments (2)

Amanda S

8 months ago

Extremely helpful episode re: food brand strategy, goals, and marketing for growth via social, funnels and more. NO one else is covering the food business like you are, thank you!