Friday May 26, 2023
Cupprimo Doubles in Size and Expands into Retail with Sprinkles with Amy Closson, CEO and Cupcake Wrangler
Amy Closson is the CEO and founder of the amazing cupcake brand you might have seen on Cup Cake Wars. She is the #1 bakery in Austin, TX. She had also had enough after 10 years and sold the business! Baking from scratch is a grind! But that is not the end of the story. Why did she rebuy the brand in 2 years? What had she learned? How will she expand the business? Tune in to her this unusual, yet profound story.
Unusual founder story at Cupprimo
New approach to business after her sabbatical
Open other outlets using a branding model VS franchising
$1 million in cupcake products – made from scratch each day
The front of the house and back of the house operation
Redefining busy like 4,000 cupcakes a day busy
Good ideas cause out of problem solving
New sprinkles line going into retail
Production and packaging and supply chain is relatively simple, and the margins are high
In store merchandise including a kids book series
Its tough to innovate when you are so busy in the back of the house
Foodservice operators run short of strategy time
Season 3, Episode 30:
Cupprimo:
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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