”If It’s Not Cold, It’s Not Sold” with Christian Webb CEO, Electrolit and Matt Kovacs, President, Blaze PR E 141

The #1 channel for beverages, especially impulse purchases, is none other than your local convenience store. With 155,000 points of distribution around the country and annualized revenue of ~ $650 billion, C-Stores are hyper-local innovation hubs for testing new designs and flavors. 

These aren't your grandfather's gas stations! Yes, you still find candy bars, gum, and sugary sodas, but the good-for-you food and beverage trend transformed the shelves and coolers from pure garbage food and drinks into a viable channel to innovate and launch a brand. 

Join C-Store expert Christian Webb, the CEO of Electrolit, and the PR SME, Matt Kovacs from Blaze PR as we dive deep into the trends shaping C-Store channel strategies.  

• Origin Story
• Premium brand based on science
• Why C-store is the channel of choice
• Compare c-store innovation with Amazon DTC
• Impulse
• Hyper-local
• Reach
• Volume
• Partnerships
• Gaming Industry

Connect with Christian: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024/

Electrolit: https://electrolit.com/

Connect with Matt: https://www.linkedin.com/in/mattjkovacs/

Blaze PR: http://www.blazepr.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 141 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE