Friday May 12, 2023
Colorado Craft Beef with Jeff Smith, Co-Owner
What is craft beef? What is the dry-aging process? Why do cattle ranchers finish with a grain diet? How do you grow and scale a beef operation? I had so many questions for Jeff Smith that he has agreed to come back for a live stream Q&A on butchering. I am excited for everyone to meet Jeff and learn about this amazing cattle farm and sample a dry-aged steak. You can seriously taste the difference!
Colorado Craft Beef
Origin Story
1913 Cattle Ranch
Foodie insights
DTC luxury brand
Cattle on Grass, old school feed yard, horseback, cattle nutrition
21-day aged – half a steer – commercial space cannot do this – enzymatic process, not watered down taste. More earthy, nutty flavor, less water, getting a more tender flavorful piece of meat. Commercial meat can lose up to 50% yield after smoking and trimming and with CCB, yields are around 75%.
4-6 months to finish a cow with a grain finish diet and switch the flavor profile of the fat to the buttery, nutty VS wild meat flavor.
Fat Cap theory
450 lbs. finished meat per cow - roughly
½ of this burger
25-30 lbs. of ribeye
4 lbs. of flat iron
Business model
90% DTC
10% food service
Dan Hart – Restauranteur
The sales model of the food service/chef determines if CCB will be a good fit for the business
Partnering with KETO and Carnivore influencers and other brands – best marketing strategy
Frustrations with FedEx and shipping rates up 50%
How do they handle shipping into hot regions like Phoenix
They are naturally genuine and authentic ranchers and don’t have to work socials to be different
2023 plans – special announcement – TBD
600,00 cows a week are harvested in the USA
2,000,000 pigs a week
2 billion checks a year
Sirloin VS Ribeye
Season 3, Episode 26
Colorado Craft Beef:
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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