Building an Alcoholic Beverage Brand with John Behling, President JuJu Wine Labs with co-host Kevin Scott, the beverage expert.

So you want to start an alcoholic beverage brand? This episode is for you! John Behling is the President of JuJu Wine Labs and brings over 30 years of experience launching, developing, and running iconic brands. Mr. Mardi Gras Wine is a new brand with a long history. Tune in to hear the story and learn how to build your own brand.

• Who is Mr. Mardi Gras?
• Wine in a can category
• Be better, different, and special 
• Picking a market to launch
• Distribution system
• Regulations
• Direct to Consumer as an option - is it the right one?
• How much working capital is required?
• What a brand needs to get funding
• How Red Bull went to market
• Who should you hire first?

My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else!

Kevin Scott on LinkedIn:

https://www.linkedin.com/in/kevin-scott-14b14b7/

John Behling on LinkedIn:

https://www.linkedin.com/in/john-c-behling-b876181/

JuJu Wine Labs Inc.:

https://www.facebook.com/mrmardigraswines

https://mrmardigraswines.com/index.html

 

🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot.
https://lnkd.in/e8WAt4d5

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.

Episode 103 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE